As a research tool, field research has been widely applied across industries, while market research combined with real estate is an entirely new research methodology that provides a relevant basis for the location of real estate development. How can the findings be clearly demonstrated? This requires that market research reports be prepared with clear themes, clear structure and simple expressions. The results of these efforts must be presented to clients when all surveys and analyses are completed. So, first of all, we need to be clear: what should be the structure of the report? What is the way to express the meaning of the data? The structure of the report should include a range of research objectives, research methods, scope of research and data analysis. This system is applied essentially in each of the same types of reports, and therefore is not described in more detail here, and the following are mainly concerned with the presentation of the data analysis findings. For the part of data analysis, graphs are usually used. The chart is the most effective way of showing the results of research in a very intuitive manner. Before turning the findings of the study into a convincing chart, it is important to remember that it is only a tool for communicating and expressing information, and that its essential principles are “simple, direct, clear and clear”. Each chart contains only one message, and the more complex it is, the less effective it is to transmit it. In practice, tables, organization charts, flow charts, matrices, etc., are used extensively in the report, but in general, the following chart forms are most commonly used: column charts, bar charts, pie charts, line charts. The purpose of using the graphs is to make complex data simple, clear graphs that provide a clear picture of what the data means. How, then, are different types of charts selected to express different types of data? First, we should identify the themes expressed in the data and then determine the type of chart that might be used. Often, our research data reflect relationships such as frequency distribution, composition, time series, category or relevance. There may be a variety of graphs to express data that are clear on a subject. But what is the best way to express the data? This requires that our theme (i. E. Chart title) be focused and that the theme be clearly identified. Let us look at an example that can be very clear in its meaning. The title here describes the scope of the chart, which most readers, after looking at, concentrates on the west of the city, thinking that the theme of the chart is “the west is the area most consumers may choose”. However, the cartographer may wish to express the view that “there are fewer consumers in the north and east of the city, but that there will be greater development potential as the city is built”. In order to focus the reader's attention on the data that we would like him to see, we can add a focus heading after the general title: the north and east of the city will have greater development potential. Since the focus of the presentation has been established, the next step is to clarify the interrelationship between data, which, in the case of frequency distribution, comparison etc., can be used in several basic chart formats other than linear charts; in practice, the selection can be based on specific needs. In summary, bar charts should be the broadest type of application, while column charts are the other type most used, and these two charts account for almost half of the total number of charts in the report; the use of line charts and pie charts should be relatively reduced, more so by combining various applications, such as line charts with column charts or pie charts with bar charts. The presentation of data in graphs should be accompanied by some detail processing. For example, when using column charts and bar charts, the distance between the columns should be smaller than the column itself; when describing more text, a bar chart should be used to make it clearer and more visible to the reader; and when using pie charts, the data identification should be highlighted along with the data. That is, values and data identification are used simultaneously. As we proceed, remember that the selection and use of charts is not an absolutely accurate science, so you will notice some more liberal qualifiers, such as general, majority, majority, minority, etc. And all of this shows how you're going to design the best diagrams in your judgment. In addition, the completion of a qualified report should not be a mere use of graphics, but should, to the extent possible, be accompanied by the use of tables to enrich the entire form of the report so that it is not too monolithic. A qualified and excellent report should have a very clear and well-defined structure, a concise and clear analysis of data, meaning that it needs to be seen and summarized in the course of actual work. A qualified report should not be a mere schematic statement, but should also provide some analysis and judgement of the phenomenon of the data, taking into account the characteristics of the project itself and the general circumstances in which it is situated, and must, of course, remain neutral and refrain from joining its own subjective opinions. In addition, the usual market research reports have a fixed pattern, and we should adjust the format and style of the reports to the different needs of the different projects so that market research reports can have a richer content. References: www. Cmra. Org. Cn
