Yang yang
At the end of january, the national office of information on the internet directed the beijing city office of information on the internet to interview the director of microblogging, who asked the latter to correct the issue of the dissemination of illegal and harmful information, such as misdirectional, vulgar pornography and ethnic discrimination, which announced that it would be partially offline for one week。
These functions include hot search lists, hot topic lists, microblog question-and-answer functions, popular microblogging stars and emotional sections, and emotional sections of the plaza headline from 21 p. M. On 27 january to 21 p. M. On 3 february 2018。
While offline, weibo has recently launched a media-broadcasting platform through the account number of the microblogging administrator, which has published a number of information about the harmful effects of the times, illegal information about yellow, false information, user disputes and the handling of garbage accounts。
Last weekend evening, the modified hot search, hot topic, etc. Were back online, and the users of the twitter platform felt the new version of “great difference”。
To that end, vice-president cao xianhui received an interface press interview detailing the content and measures of the hot search and the fine-tuning of the topic, as well as the way in which weibo regulated the content of the platform。
Interface: what is the main focus of this overhaul of hot searches and topical topics
Tsao xinghui: in the past, the mechanisms of hot searches and high-profile lists did provide some stars with the opportunity to engage in hot searches for exposure by leading fans, so the microblog controlled the percentage of star entertainment on the lists。
At the same time, the wikileaks displays more positive information about society on their lists, such as the launch of the new age channel, which provides better channels for the dissemination of positive content, mainly by the media and government users。
This also ensures that the relevant lists and topics are more fully fed into the popular content of social concerns. In the long term, it is beneficial for the healthy development of microblogging and thermal searches。
Interface: what are the technical adjustments that will be made as a result of the overhaul of microblogging
Zao xianhui: at the heart of this adjustment is the introduction of a model of manual editorial intervention, which uses algorithm excavation as the basis for the withdrawal of pure algorithms in order of ranking and selection, and the introduction of manual intervention by editors of information on violations of the content of relevant laws and regulations, negative social energy and excessive recreationalization。
Weibo has set up a separate content editing centre, which has overall responsibility for hot searches, hot topics, including products with high exposure, such as hot-end microblogging, and manual review and judgement of the full list。
It has become the focus of attention in twitter, the most influential social media platform in the chinese language, which seeks to deliver real and diverse messages and to meet the demands of internet users for attention to hot information at all levels, rather than simply responding to the demands of internet users for entertainment and hunting, as is the case with algorithm-recommended platforms。
Interfaces: wikilog has been controversial, especially with regard to listings and malicious marketing, and has it been dealt with
Tsao xinghui: in the past, the method of punishment for the hot topic was that of the head of the disciplinary roll, and as a result of this overhaul, a more comprehensive disciplinary response mechanism was set up on the basis of the hot search。
Hot-searches have been developed in terms of user, behavior, content, and are mainly based on the search behaviour of trusted users, filtering out the list of users and users of abnormal behaviour; in terms of search behaviour, a comprehensive determination is made of whether there is an inventory behaviour based on the dimensions of the distribution of the user group, the distribution of the end systems and the characteristics of the search operation. For example, multiple searches of the same query by the same user are counted only once; suspicious users searching frequently in short periods of time are not counted; and the distribution of access end-sources by search users does not match the normal percentage。
With regard to heat-searching, the microblogging centre deals with accounts that are functionally restricted, frozen, blocked, etc., depending on the gravity of the situation, and the search terms are banned for three months without the heat-search list。
Now, some 350 hot words are on the list every day, and some 390 filters are blocked by the system. This system will continue in the future。
Interface: we found a sentence in the bulletin on penalties for billing: “webbb requires that, if they want to continue, the channels used by the marketing company, as well as invoices and correspondence records that generate the cost of the related services, be made available to the post office mailbox for verification by the end of the month, and that the site will consider the lifting of the seal, as appropriate.” why is there such discretionary unsealing treatment
Tsao xinghui: the existence of this phenomenon is due mainly to the demand of the market to disseminate it through topics. Indeed, there is a well-established commercial advertising cooperation mechanism to help clients communicate and promote on twitter, and, of course, recommendations and advertising logos will be clearly marked。
We hope that the partners in demand in the market will be able to cooperate through legitimate channels and microblogging, rather than through black production channels in ways that disrupt market order。
Weibo has also been combating the practice of blacklisting, including by promoting and cooperating with the competent authorities and public security bodies in the collection of information on the company, in the hope that the health of the internet environment will be maintained by legal means。
Interface: the amount of information on the twitter platform is huge, and does the blog have some content security controls? What will be the inputs
Tsao xinghui: there are several main aspects to the human investment in content security。
The first is the management of accounts with communication influence, which is the key mechanism. There are now 418,000 front-line users with more than 100,000 readers per month, and specialized operational teams have been established in each of the 55 vertical areas to manage and communicate with front-line users and institutions in each area. The number of operators is almost 332 and is now considered to increase to over 600。
The second is to increase the scrutiny of manual interventions in high-profile hotspots such as hot searches, hot topic, and popular tweets. The establishment of content editing centres, mentioned earlier, now has an additional 50, and will increase to almost 100。
Third, there is a team of 1,100 human security clearance officers in twitter who handle information on violations of the law, undergo multiple review and increase to around 2,000。
Finally, we have a micro-blogging supervisor, who openly recruits netizens to form an autonomous, in-house organization to report information on the site and then provide monthly internet subsidies and material incentives. In the first half of this year, the number of people will increase to 2,000, and they will also be monitoring low-level and illegal information。
Information technology development is also our focus, and there are 197 research and development staff involved in content auditing, with an increase of about 10 per cent in future technicians. Existing technologies include keyword detection systems, photo detection systems, model detection of illegal information, hazard account profiles, etc。
For example, when key words are published, they are first tested through the keyword system, which sometimes does not release content that is harmful to politics; when images are released by users, the system automatically treats systems that are more than 90 per cent comparable, and 50 to 90 per cent of them are manually audited; and there are accounts that violate community conventions, where credit credits are withheld to a certain extent and microblogging and commentary are prohibited。
Interface: how does twitter guide public opinion on the platform
Tsao xinghui: government and traditional media outlets in weibo will have a growing voice, especially in the wake of hotspot events。
There are now 173,000 government microbloggings certified on twitter, 33,000 media microbloggings, of which 5. 585 million are people's daily fans and 52. 47 million are news fans。
Over the past few years, weibo has also been making it possible for these institutions to better use its content. For example, in terms of topic orientation, social policy issues have been given priority to media weibo; last year, weibo has also opened up the comment management function to support media weibo, which manages its own comments and delivers more active discussion messages。
Just now we have the media's role in placarding, and the media can mark the accounts that they identify as false information, which has worked well before。
Of course, what is lacking is the lack of grass-roots penetration and activity in politics, the silence of the voice or the lack of proficiency in the use of microblogging, and the fact that some of the failures have brought about new feelings, with which we will maintain cooperation and communication and conduct public opinion。
Interface: how does twitter identify and monitor the problem of pornography, which is of great concern to you
Tsao xinghui: weibo has been actively working with the authorities to combat pornographic content, mainly through systematic and manual integration。
Technically, it uses the green net identification platform of aliyun to identify pornography with a 95 per cent accuracy, and we intercept almost 60,000 pornographic content per day。
We have also mentioned the autonomy of a web-based network of microblogging supervisors, who report yellow-related information, and the return of internet subsidies and material incentives. By december last year, we received 3,433,000 yellow-related information reports from monitors, with an overall accuracy rate of 99. 67 per cent. We also have our own account management mechanisms, particularly for users with high dissemination capacity, blocking down down-to-earth accounts, which have accumulated almost 3,000 accounts, with more than 1,500 closed in total。
It is difficult to see now that pornographic content is being controlled on twitter, and, of course, that some users publish low-life content that attracts users to other internet platforms to trade, and we are working with the authorities to strengthen links between internet platforms。
Interface: does a large number of users exchange information daily on twitter that can lead to a number of quarrels and physical assaults, many of which are illegal, resulting in users leaving the platform and leading and monitoring the content
Tsao xinghui: weibo had a community convention long ago, the new wave weibo community convention and some community rules, and we have been working on this system。
You can see on the microblogging platform the reporting function, which deals with irregularities such as false information, physical assault, impersonation, disclosure of privacy, copying of information, and the use of large data and artificial intelligence systems and mechanisms to block and intercept physical attacks。
Like the governance of false information, we were able to participate directly in the co-management of the twitter platform early in the day, with the introduction of the official tweeting account @webbblog and the media platform that we mentioned earlier。
