"theory"
The underlying logic of the maintenance of after-sales services has changed significantly, and the content, means and scope of after-sales maintenance are clearly linked to the high rate of development of household electricity. As consumption perceptions are updated, there will be a significant increase in home-to-house repair and maintenance costs for household electricity。
Qin yi-chul wrote a paper
In the recent past, the cost of cleaning and repair of air conditioners was too high for both society and industry. This is not only because rong ho is a problem, but the key is that after-sale maintenance services are themselves sensitive, with an almost annual focus of 3. 15。
In fact, there is a completely different view of the manufacturers and users of after-sales maintenance services. How can a user not cost a few hundred dollars? In contrast, manufacturers believe that they have invested a great deal of resources, draining their energy and making it difficult for post-sales service enterprises to earn money, a dilemma。
In reality, as labour costs rise, raw material prices fluctuate and the share of intelligent household electricity increases, the cost of maintenance will increase further in the future, especially when the intelligent home-based system is put on the ground, and the cost of maintenance will grow exponentially, and both producers and users should be aware and prepared to do so。
What, then, are the factors driving the increase in the cost of maintenance services at the manufacturer level in the dominant industry
Subjectively, manufacturers are reluctant to invest in household electricity maintenance. Prices are more competitive when household electricity enters stock development. Producers, branders, faced with competition, have been overstretched, and more energy is being devoted to the management of maintenance, and it is the prevailing psychology of manufacturers that sustains the current situation. The driving forces behind this are:
First, capital controls require annual growth. After a period of stock development, however, rigid demand has been reduced significantly, and the stability that underpins the industry depends only on iterative demand, far from being supported by a surge of growth during the period of prevalence. It is only by reducing spending in all its aspects that profit earnings can be increased without any increase, which is evident from the statement of the household electricity company. The cost reduction, after-sales maintenance, is a part of the target of many manufacturers and is the subjective will of the manufacturers。
Second, the factory was unwilling and did not have the energy to put maintenance first. Some business commitments are one thing, and whether they can be done is another. Businesses have had to talk about the importance of maintenance services in terms of their brand image, but they are making an increasing share of actual investment. Less
Third, manufacturers have decided on high maintenance costs in product design. In the case of the replacement of filters in rhoyongho, which could have been designed for cleaning and reuse, the plant was designed to have one year of cleaning and replacement in order to ensure so-called continuity of quality, adding to the cost of repair and maintenance. Isn't that the subjective nature of the manufacturer
Also, the after-sales maintenance industry expected higher prices. Competition in the domestic electricity sector, where after-sale maintenance services are more competitive. In the post-sale servicing industry, although the subject of the post-sale service, there is no pricing power. Pricing rights are largely in the hands of manufacturers, and once there is an opportunity to raise or raise prices, they are bound to do everything in their power。
Objectively, the underlying logic of the maintenance of after-sale services has changed significantly, with the content, means and scope of after-sales maintenance clearly linked to the high-speed development of household electricity, especially as society moves towards a high-quality life and intellectualization age
First, the inevitable consequences of the high integration of the manufacture of accessories. With the rapid development of science and technology, household appliances are no longer a spare parts assembly at the whole plant, but rather a module assembly at the factory upstream of the industrial chain for the final assembly. Once household appliances are in use, the replacement of spare parts is no longer as bad as previously, but the replacement of the entire module. For example, in the crt era, a certain amount of electrical, resistance or diode damage was replaced by one, and now it's different. The entire circuit board has to be replaced. Can a diode and integrated circuit board cost the same price
Second, the cost of training in maintenance services is increasing. The maintenance of household electricity is seen as an insignificant job, but the technological content of home electricity in the age of its progressive ingenuity is also high as water rises. The individualization of products, especially in the context of household electron intelligence, is evidently inadequate, while the cost of individualized training is much higher than the cost of the same training, which is ultimately reflected in the cost of maintenance services。
Third, the cost of labour has also increased significantly. In the past, electricity maintenance in the home had been technical in nature, and a junior high school culture had been trained to take up jobs. However, today, when household electricity enters the age of intellectualization, it is difficult to adapt to the maintenance industry without a post-secondary education. Moreover, the current iterative cycle for the renewal of household electricity products is very short and may be one cycle in a short period of a year or months, so that technical training also takes place in a timely manner, which also increases the cost of training technical personnel. If people move quickly, the costs will increase accordingly。
Fourth, individualized services are more expensive than the same. Household electricity maintenance services are a fragmentation exercise that cannot be scaled at all and without them there will be no size effect. For individualized services, the cost of training is higher than that of standardized services, regardless of the cost of the service itself。
In terms of both the above-mentioned main objective aspects, there is room for some increase in the cost of future household electricity maintenance services. Many of those engaged in after-sale services have also called for price increases on various occasions. Roy yongho’s gold in boven is only a japanese brand, but it can be seen that foreign brands have replicated foreign practices in maintenance services, perhaps in the direction of household electricity maintenance。
And look at the price of after-sales services in europe and america. In developed countries in europe, a 1. 5-p air conditioner would be $600, while an installation technician would be $1,000; a washing machine in north america would be $300; and a washing machine would be $600 for repairs once broken, and maintenance services would be more expensive than new ones. Whether domestic electricity maintenance services are aligned with europe and the united states is likely to be highly probable in the future。
As the domestic economy continues to develop, consumption perceptions are updated, the cost of installation services for air conditioners, and the cost of door-to-door repair and maintenance of household electricity will increase significantly. This is not an illusion, it is a rule. Now, domestic brands are still focusing on market growth, but as market maturity deepens
It is no wonder that some enterprises have also proposed a post-sale policy of “replacement” of products, in effect realizing that, after product integration, maintenance appears to be simplified, but costs are multiplied. For example, the television panels are broken, and the repairs can only be panels. The problem is that the cost of changing a panel is not much different from the price of the new one, and the maintenance is better than a new one。
The current pattern of excessive charges for maintenance services in the domestic electricity industry, minor failures and malicious prices is indeed a persistent problem that deserves the attention of both industry and management. However, this runs counter to the future direction in which domestic electricity maintenance services are bound by changing domestic consumption concepts and creating a culture of respect for after-sales maintenance personnel。
== sync, corrected by elderman ==
