On 20 march, the launch of a public service event entitled “3. 20 international happiness day, one hour early after work”, co-sponsored by the chinese economic weekly of the united people's daily newspaper, the china economic research institute and the network of excellence, took place at the beijing international hotel。
Chen jun-hon, a member of the national political consultative council; chen, an all-time state council counsellor; zhilong xiaoyi, president and editor-in-chief of the chinese economic journal; and huang hua-quan, chairman of shenzhen's private company, or from shenzhen city, participated in the launch of the international day of happiness, one hour after work of public service。
"happiness."
The event was moderated by ko ko koe-hyun, a well-known moderator. Nearly 100 media outlets, including central television, xinhua, china news, beijing watch, and foreign and domestic newspapers, websites and new media, witnessed the event。
At the launch, the right-and-right couch was deliberately moved to the right-hand couch and the right-and-right sofa room was moved to the conference room, with an excellent, thoughtful and thoughtful living-room cultural experience, creating an impressive, new and relaxed atmosphere. As president huang huaquin, on the right and right couch, drew the pointer on the card machine from 6 p. M. To 5 p. M. The presenter put the card symbol “one hour early off work” on the card machine, and the international day of happiness launched the “one hour early off work” initiative. This led to the culmination of the first international day of happiness, which lasted about a month, and drew a perfect ending。
(the scene was hit on the right and right sofa to make the living room warm)
In fact, the public-interest initiative started to warm up early in march and has received enthusiastic attention from the public• the coverage of the topic “one hour in the early hours of work” has surpassed the billion mark, reaching more than 7. 2 million participants。
Why so much attention? When looking at the reasons, the author suddenly remembered a palm, what was "black under the light"? From ancient sources, plants and animals oils, such as dishes, are used to light the lamp cores, which, by being shielded by the lamps themselves, produce dark areas under the lights, which, because of their proximity to the source of light, can now be traced to the fact that people have not seen or seen what is happening around them。
It must be admitted that, because of the highly developed nature of the transmission of information, we feel as familiar in the same world as in a village, but the ease with which information is brought leads us to be kidnapped by information, so that our sympathy is always driven by the lives of war elsewhere, by disasters abroad and even by the tragedies of others. Most of the organizations have launched public goods activities that focus more on the “old, young, marginal, poor” and other vulnerable groups. However, few of the mainstream population, the most common working community and family support, have noticed whether their situation and difficulties need to be saved。
But what's the reality
Look at the h5 poster file on the right and right couch, which vividly depicts the daily plight of the working community: “have you ever struggled to prove that you've earned a lot; have you spent less than seven days with your parents every day in contact with a wide variety of people; have you been in contact with your parents for less than seven days each year; have you had a little bit of bitterness with the world out there, with 322 different kinds of light coming out of your friends' circles; have you seen only three “root soups” related to your parents; have you grown so much that you can count your own busy work; have you not been able to count the white hairs added to your parents?”
In fact, research shows that white collars work 10. 33 hours in the company on a day-to-day basis; on average, they travel about 1. 06 hours to and from work; only 3. 88 hours to be able to accompany their families; and 2. 27 hours of uninterrupted daily work at home. Work is meant to lead a happier life, but life is increasingly being taken away from it — just to say, it's dark under the lamp, and the bright and rich wage earners are precisely the worst off. On the same day, a report of a mass survey by the network of excellence revealed that 47 per cent of the population expressed dissatisfaction with life。
"china's ten happiness business list"
That's why, "3."• twenty hours off work as a public good won such a wide resonance。
Thus, the perspective that has to be chosen for this public service event has to be dismissed, since this time the payee never “lives elsewhere”, but rather the common general public, which, without exaggeration, seems to be “hard” but extremely insecure and happy, including even the vast majority of participants on the ground。
In developed countries in europe and the united states, there is also a high prevalence of public service marketing activities focused on the most mainstream. These international champions are keen to find that, while not directly promoting their own products, they are able to take care of the softest parts of the minds of the most mainstream consumers, and can also highlight corporate social responsibility and a good and noble social image of business. These companies have successfully combined business plans and public goods marketing, and have also reaped the fruits of both material and spiritual civilization。
(international day of happiness, launch of the “one hour early off” public service campaign)
Of course, the campaign was quite new: on the one hand, it could be spread in a way that combined offline activities with online outreach on the o2o line, bringing together hard-line, h5 posters, viral videos, social media cross-screen media. On the other hand, the content of the communication has injected many elements of entertainment into this public interest event, in the form of well-known posters, well-articulated videos and funny language, which differentiates them from traditional public goods, which are heavy before they are wiped out, and which appear to be interesting and interesting, and which also brings a fresh wind to corporate public goods。
Responsible editor: zhang dei
