Headline todayIt's not like it's a good ideaSearch engineIs it a war again
The byte beat has been sent to the search engine industry long ago, and a search has been launched inside the ap of today's headline! And recently, the headlines seem to have launched an internal version of the ap, and of the products of the internal version, the search has been moved to a middle, sort of like a cell phone100 degreesDesign, and headline searches are likely to be replicated on a large scale。
Internal reading highlights the search engine
In the media coverage, we found that, in today's headline interface of some andrey phones, the search box moved from the previous top to the center of the center of the search box, and that there was a headline search on the top of the search box, which was kind of like a 100-degree design of a mobile phone, although since the headline search was a new product and most users were still unfamiliar, an important mark was placed on the search box to deepen the user's visual impression!
From this point of view, small-scale introspective measurements have, in fact, foreshadowed that, in the coming period, they will be extended to hundreds of millions of users of today’s headlines, and that today’s headlines will be added to their product by adding another heavy application, the search engine. Long after the headline had been added to the goku question-and-answer section, it had become a combination of content and community questions and answers, and now it has been added to the search engine, today's headline hopes that the software will be able to turn into a front-line superb product。
In order to get into the search field, the headline was also exposed to the acquisition of interactive encyclopedias, as well as to the testing of station master platforms, and a series of related actions indicate that the headlines wish to have a significant breakthrough in the search field, even if there is no way to completely defeat 100 degrees, and to be able to obtain the same status as 360 searches, including dog searches, in a short period of time, in the search area. The vision of the future, of course, shows that the headline hopes that the search engine will be one of its own supporting products, and that it will be able to divide a share of the market from 100 degrees, where the basis of the headline search today is itself the contribution of its own information flow product, together with content outside the site, to meet the needs of a segment of the user for quality content results。
In the past year, the headlines of the day have also been the introduction of the clouds initiative, which includes models to encourage the production of quality content within the platform, with immediate results. The search engine and googleCompetitionAt the height of the day, it was also because of the availability of its own series of products to users, especially the chinese-language search results, which included a range of products such as 100% knowledge, 100% discounts, 100% encyclopedia, and more. So today the headlines themselves have the same starting lines as 100 degrees for the search engine, and the same product matrix as before。
Will a 100-degree search engine weaken?
In fact, in early 2019, we can still see that the market share of the 100-degree search engine is around 70 per cent, which means that the 100-degree search engine is still the preferred of the vast majority of users, even in a state of decline. It is undeniable, however, that the 100-degree search engine is now at its peak, at a time when the parabolic line is in decline, a significant part of which is responsible for its own causes, but at other levels, the spread of the mobile internet, including major changes in industry and changes in user groups, is the potential crisis facing the 100-degree search engine。
For example, searching the entire market has made it very difficult, and we know that first-generation search engines, including second-generation products, have highlighted the subjective needs of users, that is, users need to search for their own interests on the search engine, but mobile internet promotion, especially today's headlines, where the distribution of interest groups based on big data, including matching information, has become mainstream, and in such changes users have gradually become passive recipients of information, that is to say, more content that the system provides to users of interest, has become the mainstream。
It is also because of this major change that the functionality of the 100-degree search engine is gradually being weakened, while multiple information-flow products, including multi-dimensional products, become more detailed when they enter the search, and users do not have to rely entirely on hundreds of degrees, for example, when the information-flow product can search for relevant in-depth content, and when the electric engine can search for product preferences and so on, the search engine in the future is likely to be one-hundred-hut, so that a collective search explosion is likely to significantly weaken the location of the 100-degree search engine。
At the same time, the decline of 100 degrees of quality content has had a direct impact on the results of searches over the past few years, such as the steady decline of 100 degrees of knowledge, 100 degrees of content, and the shrinking of quality content, making it difficult for users to reach a previously satisfactory level of quality in search results, as well as the fact that 100 degrees are themselves ranked above competitive advertising, leaving the search experience less friendly for users, so that the 100 percent crisis is not resolved, nor is the acquisition of a problem that can be solved。
But it's still a big deal
Even in the current 100-degree crisis, it is not insignificant that 100-degree is technically a technology-driven enterprise, and in terms of big data and ai artificial intelligence, the vast majority of user groups underestimate the power of 100-degree, which is likely to return to its peak in the future, even though it will never return to the bat era, but at least it will be possible to close the gap with other internet giants in the country!
For headline searches, the first thing to do is not to challenge hundreds of degrees, but to survive. By the end of 2018, the number of active users of today’s headlines had now exceeded 700 million, while monthly active users had reached 263 million, making use of such a large number of users is an enormous opportunity to search today’s headlines and an enabler on the start-up line。
Of course, for users, the change in search engine is also due to a change in search habits, and it is most important how today's headlines lead users to use headline searches, and to the associated user stickiness, when most user groups may already be used to a 100-degree search. It is worth noting that headline searches, compared to 100-degree search engines, do not need to be so-called competitive rankings for the first time, and so on。
The future headline search should also be directed towards the provision of high-quality content, including the cleanness of the search results, although the process is still not easy, with 70 per cent of the user-measured 100-degree search engines not paper tigers, but rather old-card search engine giants with the technology and the results deposited. Zhou hong chong, who had done 3721 that year, also launched 360 searches in the hope that they would be equal to 100 degrees, although over the years it had been found that 360 searches could be about one third of a hundred degrees, showing that the technology was not absolute and that a great deal of the search results was most important。
In this regard, google is a typical case in which, in a competition with 100 degrees, google technology may have been no less than a 100-degree search engine, even though google founders had asked li yian-hon to teach a considerable number of the core questions of the search engine. However, google itself does not have much to offer to users, and it has acquired a very important advantage in that it combines quality content based on 100-degree products, including community content, into a popular chinese internet product。
So challenging industry giants is always a life-long process。
