Toyota
There are always others who hold on to the value of this agitated age. Toyota is an alternative to the global automobile industry。
When many cars look to the center of the global car stage or try to be the world's largest car group, the first toyota car in many years has made its choice — to step back。
At the beginning of 2015, toyota automobile announced a global sales target of 1. 015 million in 2015, down from its 2014 global sales volume of 1. 031 million。
Why did toyota automotive president toyota zhang, who was a racer, instead of stepping on the gas, press his brakes
Toyota chose the latter in terms of size, profit and initial choice。
“the toyota automobile has given up its quest for first sales, but rather to build a better car with a "return to its originality" attitude.” toyota motors, executive vice president of china, t. C., expressed himself. Toyota's sales target for 2015 was lower than in 2014, perhaps as early as toyota employees expected。
In 2015, toyota zhang has been emphasizing a major idea and three main principles within the family: “in the context of the concept of entrepreneurship, “to create a rich society through automobiles”, it is first to guarantee safety, then to focus on quality, and lastly, to create better cars together with the toyotas, with the emphasis on quality and, lastly, on sales and benefits”. Toyota zhang believes that the pursuit of high growth will lead to a deterioration of quality, which will also cause problems around the community。
What is better in the eyes of a non-growth toyota car? What's the future of the automobile industry
Mirai: energy-efficient and environmentally friendly world
Mirai (future), the first hydrogen fuel cell car in toyota, reveals his vision of the future world of cars. On 15 december 2014, toyota vehicles launched an entirely new four-car car mirai at a price of $62,000. This hydrogen fuel cell vehicle, driven by the chemical effects of hydrogen and oxygen, discharges pure water and heat rather than traditional car tail gas. Mirai's hydrogen fuel is known to last 300 miles, nine seconds from launch to 60 miles per hour. Unlike normal batteries, hydrogen fuel can be filled in 10 minutes. In addition, mirai can act as a mobile power station, connected to its trunk, and can provide electricity for about a week to an ordinary household。
“one month on the market in japan, mirai placed 1,500 orders in japan in the first month, exceeding the 400 previously anticipated.” the ceo of the board of governors stated. Indeed, if the capacity supply is sufficient, mirai will sell more throughout the year. It is planned that mirai will be launched this year in california, new england. In the environmentally friendly state of california, $47 million has been allocated to toyota vehicles to build 28 (hydrogen fuel) raisers in california。
While the cost of investments in hydrogen fuel cell vehicles and the long return cycles of investment are perceived to be high, toyota cars are not very concerned, and toyota cars value the combined value of society. Hydrogen fuel cell vehicles are better able to save energy, reduce emissions and reduce pollution across society than pure electric vehicles that are now being admired. From a society-wide perspective, pure electric cars can lead to higher energy consumption and pollution products. Since the power of a pure electric vehicle comes from electricity, the input of electricity from the outside to the cylinder is subject to multiple conversions (i. E., first to chemical energy, then to electrical energy when used, then to mechanical energy), with each conversion causing energy loss。
Faced with external questions about hydrogen fuel cell vehicles, toyota automobile's senior vice president cartel said: “lincoln (president of the united states) once said that the best way to predict the future is to create it, which is what toyota motors is doing.” toyota zhang did not hesitate to say, “at 15 years ago, they said the same thing about the hybrid vehicle prius, and after that, if you count all our hybrid brands, we sold 7 million cars.”
Autofuel road
“over the years, toyota cars have chosen two paths — the way out of oil and the way out of oil.” the long draft indicates。
Prius, represented by toyota on the fuely road。
In 1997, toyota automobiles introduced the global primary oil- and electricity-generating hybrid, prius. At that time, the united states was declaring globally that “pure electric cars are the future direction of cars”, while the european automobile industry looked at diesel cars. Toyota has taken a hybrid-powered vehicle path。
When prius opened a new horizon for hybrid vehicles around the globe, toyota vehicles accelerated the pace of advancing hybrid power technology in china. Toyota zhang had made it clear that during the 12th five-year plan, toyota vehicles would be developed to carry mixed-power vehicles from the country, and that they would strive to produce and sell a large toyota and hiroshima by around 2015. In 2012, toyota automobiles established tec, a research and development centre in jiangsu, and have since been busy preparing for familiar hybrid power systems and for traditional power to be produced locally. It is known that toyota will fully advance the development of a strategic new energy vehicle in china。
While pursuing the national production of hybrid vehicles, toyota vehicles have accelerated the energy-saving path of traditional vehicles. On 30 july 2014, toyota (senior) parts and components ltd. (“tmcap”) was officially opened and it was announced that the cvt transmission box would be produced for the first time outside japan. The main head of the toyota-drive system, choe-ho, said that toyota's new generation of s-cvt-no-class transmission boxes were specifically designed to develop and adapt china's consumer needs and road environment. Toyota 1. 6 litres of cvt-type oil consumption decreased by 1 l per 100 km, from 6. 9 l/100 km in cash to 5. 9 l/100 km in a new generation of s-cvt. As the cvt gearbox is produced nationally, toyota's future national vehicle model, while increasing its power, achieves double-down (reduces fuel consumption and lower costs)。
The vice-president of toyota and chairman of the tmcap, satoichi, indicated that in 2015 a first national s-cvt technology gearbox, built for the chinese market, would be carried by a new toyota and a new hiroshima toyota miner, and that plans were under way to move s-cvt gradually to more medium and compact vehicles in the future。
Responsible editor: zhang dei
