Year 2012StudiesProfessional guidance:Journalism
Today, in a highly developed press, radio, television and the internet, access to the information they need through various media has become part of people's daily lives. Media journalists ranked among the top 10 in the web-based “professional survey for the 21st century”. Acquiring a systematic higher education in journalism is undoubtedly an important path to the achievement of the “crossless king”。
In general, the career orientation of postgraduate students in journalism and communications is more pronounced, with most of them seeking employment in medium- and large-sized media groups, as well as in the communications departments of enterprises (in charge of marketing public relations, editing publications, etc.). In fact, these units do not accommodate so many people. As the reform of the press system deepens, the cultural industry further develops, offering more employment opportunities to graduate students in journalism and communications。
The following is an introduction for students interested in the field of journalism, which will be given by the research and research specialists of the university of the west。
The traditional paper and radio and television media are currently the backbone of the country's media market, serving as the mainstream role of “public voice and information”, and are the preferred employment destinations for graduates of journalism. Traditional media are of various types, such as newspapers, radio and television, periodicals, etc. The decentralized media, while their treatment and status are assured, are not necessarily the best option for graduate students with journalistic ideals and career aspirations, but need to be considered in their own right。
In general, the traditional media, especially the “big” media, represented by the central television, xinhua, the people's daily, the ham city evening, etc., have strict standards and requirements for the introduction of talent, and candidates' qualifications are generally higher than master's or master's degrees, requiring not only that candidates be overqualified in journalism, such as “picking, writing, writing, evaluating”, but also that they have other professional backgrounds, such as law, finance, science and technology, in order to adapt to the tendency to divide the needs of their audiences, but also to have in-depth analytical and strong planning skills to comment on news and disseminate information with unique perspectives and perspectives。
Compared to traditional media, new media based on digital and internet technologies (e. G. Mobile newspapers, mobile television, mobile television, etc.) are one of the most potentially dynamic industries in the information age. As technological means continue to evolve, the web media division has great development potential “when development takes place”. As a result, the web-based media industry urgently needs a large number of creative people with knowledge of the media and networks to open up its markets. In addition, as a korean industry, the new media industry is more in need of market leaders to plan efficient consumption and is therefore highly popular in media management。
In the absence of traditional road constraints, web-based media prefer “business operations”. At present, the development of the web-based media industry follows the pattern of the “creative industry” and advertising professionals are well placed to engage in online media. Unlike the demand for “specialty and excellence” users in the newspaper and periodical industry, online media are more demanding in terms of individual business awareness and innovation。
Iii. Advertising companies
At present, the industry requires people with modern arts, advertising, journalism, communication and extensive experience and skills in these fields, as well as people with some experience and connections in television, radio and newspapers. A new person with a strong creative ability to plan, with a good sense of client demand, team spirit, dedication and agility will soon emerge from the industry。
High-intensity work by advertising companies can help to quickly acquire professional skills and build industry experience. In general, advertising companies are suitable for graduate students who are highly creative and motivated in this direction. Tutorial experts in the quantico haithic course remind the general pool of candidates that it is desirable for graduate students entering the profession to have sufficient interest and personal expertise。
Media research corporation
The main business is to provide in-depth media-related research and corresponding advisory services to government regulatory bodies, television stations at all levels throughout the country, radio stations, domestic and foreign advertisers, advertising companies and related institutions, using advanced research techniques, through qualitative and quantitative measurements。
During the course of the study, mentors in the fields of research communication research methods and audience analysis can be followed in a number of scientific research projects, mastering qualitative and quantitative media research methods, learning about the operation of statistical analysis software such as spss and developing media research thinking。
V. Government departments
Public service jobs are subject to civil service examinations, interviews, etc. The postgraduate school of journalism and communication is mainly oriented towards the promotion departments of the press and publications board, the radio and television board and other government agencies at all levels, the press and research centre, the ministry of culture and communication and the ministry of information, and is involved in the management of print and audio-visual publishing, radio and television broadcasting, as well as in news, information and communication planning and the writing of public works。
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