The bmw 5 will have to sell the car on their knees。
On the road to the bmw's suburbs, there was a news of a sale: bmw 525 li. 3 million landed。
It's hard to feel. Is it true that the black humor of "good-for-good-for-good-for-good-for-good" and the dominant bmw model is added to the bmw model
In the meantime, several bmw dealers in beijing were visited and it was discovered that bmw 5 was a terminal price that did lead to a jump。
In the case of the 2025 bmw 525 li model, the official guide price was $439. 9 million, while the 4s store cut itself: the price of the naked car was only $286,000 and the most recent margin was close to $150,000. The other 4s store next door offered $290,000, and the shop sales told us that, with the associated costs of purchasing taxes, insurance, etc., the total landing price of the car was $320,000。
The sale was silent, as there was room to continue to explore the price because of the large backlog。
Bmw 5 is a discount
The bmw 5 is a large medium-sized car that was born in 1972 and whose “motion-controlled” mantra is precisely the twin demand of young middle-borns to drive and travel with dignity, which is the top of the bba。
In 2025, the main battle for prices turned to the luxury of cars, with bmw 5 bearing the brunt and terminal prices falling to the “historical ice point”. At current prices, the discount rate has reached 34 per cent, equivalent to the cost of a class-b car for a class-c luxury car, which is a direct shock to young people's mesmerization。
Seeing the price of the 4s store, a second look at the imported bmw 525li that the family bought 10 years ago, when more than 500,000 people landed, comforting themselves for 10 years。
The next brother entered the store in a minute's black face: “the 2024 section 5 that he married and bought last year was a sports honour, which cost more than $500,000, less than 100,000 a year。
The sale adds that “if you choose a bank or a bmw financial period to buy a car, the cheapest car type (the 525li m sports package) will give you a floor price of $293,000”, and you cut your brother's heart again。
With the exception of the five, the three most popular bmw divisions and the x3 now have different margins of preference. For example, in the 325 bmw3s 330 li models, the current price for naked cars has fallen to approximately $260,000, or 100,000 less; and x3,2025 xdrive25l luxurious models, the dealer offers a price of $298,000, or 50,000 less than the price for guidance. The net bmw ix1 was almost a trade-off, and the price of a loan to purchase a car naked fell from 299. 9 million to 150,000。
More than bmw discounts: 498,000 dollars for the porsche macan's new energy source; 459,000 dollars for marsarati grecale; 75,434,000 cases for the audi question; 54,294,000 dollars for the bmw...
This is the initial price of the distributor collected online, and the actual transaction price is probably lower。
The collapse of the bmw faith and the drop in bmw-5 prices are perhaps only a microcosm of the dramatic changes in the car market。
And if you're trying to get a bottom check now, be careful and be prepared to be upgraded to the back of the product by electrodynamic, intelligent and iterative。
02 redefinition of luxury
The traditional car company, represented by bba, was once the “nightmare” of all new cars, reversing the situation by never paying for bba, and by not having the money to buy bba, the chinese took less than 10 years。
The status of the bba luxury car is profound and inseparable from its development history。
From 100 years to 1913, the german base of the bba has already produced 20,000 cars per year. Three years later, bmw was formed. And 20 years later, audi was born。
During the decades of bba's birth, development and breakthrough, core technologies and supply chains have accumulated in the areas of engines, gearboxes, etc., when domestic north-ocean warlords were busy fighting and had yet to be caught up in car construction。
It was not until july 1956 that china ended its history of not being able to build a car, and the first liberation car went off the production line, which, of course, could not be helped by the “soviet” big brother。
In the 1980s, the country was prepared to “market for technology”, with a large number of joint venture capitalists, chang anfort, guangzhou, and modern beijing ... Rising in the spring of the rain and meeting the demand for cars in the domestic market in a short period of time。
In fact, technology can't be bought. China can make good car glass, car interior and car paint, but the three most critical parts of the car – engines, chassis, and speedboxes – are still not making fundamental progress。
For a long time, joint ventures have become the role of foreign brand assembly firms, doing the most heavy work and making the least profit, while foreign brands make huge profits of trillions of dollars a year. There are, of course, a number of joint ventures that have made a lot of money in the field。
In the difficult oil-car era, domestic autonomous automobile brands such as biadi, jili and changan invested enormous financial, human and material resources and were more powerful than foreign and joint brands. As a result, china's car industry reached 18 million in total production in 2010, but more than 70 per cent of the car market was occupied by joint ventures, with only 30 per cent of china's autonomous brands and mostly medium- and low-end vehicles。
The ship turned back, and the minister of science and technology of china, wan gang, realized that it was only through a new energy car that the technological barriers on engines, chassis and gearboxes in developed countries could be bypassed and that the chinese automobile industry could hope to achieve a “turner supercar”。
In 2012, the country raised the development of new energy vehicles to a new level, with more than 10,000 new energy vehicles sold that year with policy incentives and capital incentives。
Of course, early new energy companies often play a little bit obnoxious for the purpose of making subsidies and take a lot of turns。
And then the country invited a catfish in -- tesla。
The age of the trams really started, everything changed. The power system is driven by the transformation into batteries and electrics, which is always smaller than the “three pieces” of conventional gasoline。
Domestic cars began studying tesla, becoming tesla, and catching tesla. Ideas, biadi, peng, and other countries produce electric car brands。
This period was marked by a ten-thousand-fried battle for lithium。
Whole-car booms have also led to the development of a new energy vehicle’s upstream and downstream industrial chain, which has led to the emergence of such excellent enterprises as the ninde era, hive energy, and xinwanda。
In 2015, china sold 330,000 new energy vehicles, surpassing the united states as the world's largest new energy vehicle market。
In fact, it is not too late for the traditional bba to transform into an electric car, but they rely on the basis of the past for “oil-to-power” conversion, which also has bmw ix3 and bmw x3 like twins。
The market proved that the road of “oil-to-power” was not far away, and that the advent of pure electrical platforms such as the great wall's me platform, the biadee platform and the upper air nebula in 2018 had given the country a technological background to the new forces of car-making, thus eliminating dust。
In 2021, nine of china's top 10 brands of new energy cars were autonomous。
In 2022, china surpassed germany and became the world's second largest car exporter (2,529,000 cars), with 679,000 new energy vehicles exported annually。
On 14 november 2024, for the first time, the annual production of new energy vehicles exceeded 10 million vehicles, accounting for 40. 3 per cent of the total sales of new vehicles, in protest with the fuel vehicles chamber。
With new energy, china has achieved its target in 10 years, when almost everyone believes that it takes 20-30 years for a chinese car company to go beyond japan and germany。
In the age of trams, “luxurious” is naturally defined by the victors。
In the past two years, there have been new trends in the car industry: the more expensive china's new energy evaporation, the more expensive it will be, the cheaper it will be。
The price drops also keep the bba sales going down. In 2024, the global sales of bmw were 2. 4508 million, a decrease of 4 per cent over the same period; audi's sales fell the most, from 11. 8 per cent to 1. 6712 million over the same period; and mercedes sold 1. 983 million, a decrease of 3 per cent over the same period。
In the chinese market, bba days have also been difficult, with bmw sales falling by 13. 4 per cent to 71. 45 million in comparison with each other, and mercedes and audi in china by 7 per cent and 10. 9 per cent, respectively, to 71. 39 million and 649. 4 million。
At the beginning of 2025, bba's iron triangle was completely broken when a group of car prices, such as mercedes c and audi a4l, jumped to bmw 5。
03 put down your arrogance
Long-lasting “price wars” have not only forced traditional high-end vehicles to lower their postures and reduce prices significantly, but have also had a direct impact on the financial position of enterprises。
This can be seen in the bmw financials. In 2024, bmw earned 14. 238 billion euros per year, representing a decline of 8. 4 per cent over the same period; euro10. 971 billion in pre-tax profits, a decline of 35. 8 per cent over the same period; and a decline in the profit margin from 11 per cent to 7. 7 per cent。
In china, which accounts for 29 per cent of global bmw sales, 31,786 million euros were collected, a 22 per cent decline over the same period。
By the first quarter of 2025, bmw had sold about 125,000 vehicles in china, down by about 20 per cent from 157,000 in the same period last year. Of these, 39,747 were sold in january, while sales decreased in february and recovered to 40,700 in march。
The collapse of bmw5 prices is triggering a chain reaction in the car industry. Upstream suppliers were forced to reduce price orders and downstream 4s was caught in a vicious circle of “selling a lost one”. The profits of some bmw dealers on bicycles have been significantly reduced and are barely sustained by financial loans and after-sales maintenance。
It turns out that in the $300,000 to half a million sedan market, it may have been bba before. Today, new energy products have emerged, such as live s9, aveta12 and et5. The more alternatives, the more anxious the bmw is。
The bmw also responded with new products, which did not work as intended. The complete new bmw5 system carries l2-level auxiliary driving, front seat heating and memory functions, but in power, the engine and 48 volts system are used with a maximum horse power of 258 ps. Most of these new energy vehicles can do so, even at lower prices。
Not only is the product not strong enough, but the bmw is sad to go 315. The bmw was exposed in 2024 because it was the “rolling axle” of the fuel truck. Friends who know bmw know that this is actually a more widespread design flaw。
The owner's request to return and change his car was rejected by the bmw, insisting on a replacement solution, and has yet to be recalled on a large scale, causing a large number of disgruntled owners to enter 315. The incident ended with the assumption that the owner would bear all maintenance costs。
At the guangzhou car fair in 2024, the bmw revealed that, from january 2025, the whole new bmw 5 with the “range cloud integration” v2x module was to be produced in shenzhen, the first bmw to introduce a vehicle with v2x technology。
In addition, bmw has turned its eyes to a more in-depth "localization strategy" and launched a new plant construction project in shenyang; last month, officials announced a partnership with ali baba to develop a customized ai engine for a new bmw personal assistant, and with china, huawei hicar to integrate deep into the new generation model。
In the triangular, liu tsai xin wrote: weakness and ignorance are not barriers to survival, but arrogance。
If the bmws were to put down their arrogance, study user needs and put technology into practice, they might not be less than capable of fighting chinese cars. After all, it's spring。
