Where's the big brand road?
The alcohol industry, which has passed through the golden decade, has brought numerous opportunities and resources to its companies and distributors. The three public limits have led to an intensification of anti-corruption and anti-corruption efforts. Today's wine industry has moved from a “gold age” in which it earns money to an “era of war” in which the industry has significantly adjusted。
It's called "dinnamon", making a professional brand
High-end products of large brands are subject to policy-induced impacts that may be difficult to adjust for short periods of time, as is usually understood in the case of low-end products of small and medium-sized enterprises; it is surprising, however, that the large brands have been rapidly adjusted, and the relevant managers of mao tai group plumbing company have revealed that in 2015 the mao tai group will vigorously promote the new strategic core brand, the nod table, and will make it a professional brand customized for china’s popular terminals. In addition to traditional standardized products, the table will work with china's leading custom-made drinking professional platform, the “drink pot”, and will work with strong players, relying on the strong brand appeal of the mau tai group and the advanced customized alcohol technology and facilities of the liquor industry, to make a full-scale, home- and individual-oriented, customized liquor market, with a view to strategically complementing the existing brand and targeting future trends in individualized customized demand in the market。
China’s alcohol industry has entered a new pattern, which also means that the heavy-yielding development that used to be bought through government agencies has passed, and that the future will return to its roots and enter an era of product-driven and innovation-based stabilization and development. Innovative new brands are numerous, attractive and popular for consumers, while traditional brands, which are well-known, can be described as unprecedented, followed by pursuits, face enormous challenges and developmental resistance, enter bottlenecks, and have little prospect of breaking through. As a major player in the industry, it is self-indulgent to rely on brand-backed, quality-assured, integrated internally and innovatively. The professional customized brands introduced this time, relying on terminal channels for customized models, are believed to provide some lessons for the customized wine industry。
It's custom-made. It's better for everyone
This time, mao's joint efforts with the wine ginseng also inform the future development of other large brands, namely, the tailoring of the liquor market, which contains a large number of articles, and, despite the fact that the trend towards individualized consumption has become unchallenged, the general consumption habits are analysed psychologically, since the price is the same if there is a choice for sexual consumption, and the young group naturally prefers to choose individually customized alcohol, which, as a distributor, will simply require a stable consumption group, and its development prospects are not negligible。
There are many good products, but there are not many good models, and this time the shao tai group will place “salent salves,” with brand-new products, which will feature spring sugar, regardless of the full-line tailoring product, and will focus on making this professional custom brand, which will allow for the introduction of end-sort model, which can be a new model within the industry, with everyone looking forward to it, as well as learning from those involved in the shai tai group and the top of the saloon, that the end-sorption model will change the way in which existing custom products are run, transform the role played by liquor companies and distributors in the custom-ordered wine industry, and that the wine industry will put “water and tailor-made packages” on a rigorous and open way to distributors, which will eventually set up a channel distributor to customise itself, meeting a bottle of customization and a desirable field for ordinary consumers, who will experience the rapid purchase of customized wine at their own door. The mao tai group leader stated that this would be a subversive experience of existing customized products, capture ordinary consumers, integrate the customized end-to-end consumption needs of fragmentation, and that customized products were expected to become large monographs and brands。
The wine industry needs to be kept in the middle of thinness, excellence, renewal and upgrading. For their part, alcohol companies need to develop more internal skills, produce refined products, and innovative models to develop better in the new context. Will customized alcohol create a new game for alcohol? At least model innovation to satisfy consumers is an innovation worth trying now. This time, we'll wait for the good news。
Responsible editor: zhang dei
