In the area of seo (research engine optimization), there are always two distinct paths between “white hat” and “black hat”. The white hat seo, with its focus on enhancing user experience and output of high quality content, gradually achieves a steady ranking, while the black hat seo takes the edge of the sword, raising short-term rankings by deceiving search engines and using algorithmic loopholes, among which the “pathogen ranking” is one of the most subtle and harmful techniques of the black hat system. Many of the websites are caught up in their trap and eventually face the serious consequences of de-authorization and blocking, and today we are fully dismantling the black hat seo parasite ranking to understand its nature and risks。
I. What is the black hat seo parasite ranking
The black hat seo parasite ranking, which is essentially an anti-facing technique based on the high weight platform's “shelter top”, belongs to the large category of “site parasites” of the black hat seo, whose core logic is not to build independent high-quality websites, not to input content and optimize user experience, but to use technical means to “sites” of their own promotional content (or links) in servers or pages with high weight stations (such as government stations, educational stations, large industry platforms, local domain names sites, etc.), using the confidence, weight and capture advantages of the search engines that already exist in these platforms, and to gain quick access to target key word rankings, thereby intercepting flows and achieving realization。
Imaged as a parasite in nature, it cannot survive on its own, it must be dependent on a healthy “host” (high weight station), sucking on the host's “gravity” (weight, intake, trust), without creating any value for the host, but destroying the host's ecology and even punishing the host with a search engine. Unlike the white hat seo's “positive accumulation”, parasite rankings run counter to search engine rules, with the core pursuing “short-term windfalls” and total disregard for user experience and industry fairness。
Ii. Core principles and operating processes for parasite ranking
The core of the short-term effectiveness of parasitic rankings is to drill the regulatory gaps in the search engine, the "weight transfer" and "prioritization" - - search engines give priority to high-weight sites with long operating hours, high-quality content, stable outer chains, high-frequency page grabs and higher ranking weights. This is precisely how parasite rankings can be used to achieve the close circle of "physical-receiving-performance" by technical means, divided into three steps:
Screening and intrusion of “host” sites
The first priority for cheaters is to find “hosters” of high weights, giving priority to government, educational (domain suffixed with . Gov, . Edu), large portals, industrial authority platforms or high weight old domain names sites, where the search engine is highly trusted and has a strong ranking. Subsequently, by scanning the site's procedural flaws, weak passwords on the server, uploading loopholes, etc., the cheater obtains the authority to manage the host site (commonly known as “take the shell”), paving the way for subsequent parasite operations, the whole process is extremely hidden and often difficult to detect by the host site administrator。
2. Embedding parasitic content and procedures
Upon obtaining permission, the cheater embeds his/her own promotion, keyword links, or uploads the parasite program at the host site's hidden location (e. G., secondary directory, bottom page, code note). This parasite program is divided between the client and the service end, which, after completing a configuration, can be used in bulk by the client. Once implanted in the host site, it automatically reproduces a large number of pages with target keywords, and can also operate between multiple “hosts”, further magnify the weight transfer effect and quickly increase the efficiency of the intake。
In order to avoid detection, cheaters also disguise implants: for example, to make parasitic content appear to be relevant to the host site theme, or to make parasitic content inaccessible to users when browsing through the css, code encryption, etc., but the search engine reptiles are able to capture it normally, with the deceptive effect of “caught, not seen by the reptile”。
Across-the-board catalogues
3. Intercepting ranking and flow realization
Because of the heavy power of the host site, the search engine quickly captures and records these parasitic pages, while at the same time passing the host's weight to the parasite content, allowing the target keyword of the parasitic page to rush to the front page of the search engine in a short time (a few days to several weeks). When the user searchs for the relevant keywords, clicks on the parasitic page, they are transferred quietly to the target site of the cheater (mostly the advertising page, the illegal product page, the gambling or fishing page), which is realized by the cheater through advertising, marketing of the product, etc., while the host site becomes its flow “tooler”。
Iii. Common manifestations of parasite ranking
With the upgrading of anti-fiction algorithms in the search engine, parasitic rankings continue to evolve, from earlier simple content implants to more hidden multiple forms of cheating, with four common forms:
1. Catalogue parasite (most mainstream)
The cheater creates a large number of sub-pages with target keywords in the secondary directory of the host site, which appear to be part of the host site and are in fact all of the cheating content, inheriting the host's weight through the directory and quickly obtaining the ranking. For example, under the “news” catalogue of an industry's authoritative platform, a large number of health-care items, board-type parasital pages are planted to deceive search engines and users。
2. Pan-analysing parasites
When the cheater obtains permission to decipher the domain name of the host site, the domain name is parsed and a large number of random sub-domains are generated, each of which corresponds to a parasitic page, with bulk coverage of long-volume keywords, resulting in a scaled ranking. This form of parasitic pages is extremely numerous and spread rapidly, allowing for a large number of long tailings to be intercepted in the short term, but is also the most harmful to the host site, which can easily be reduced by the search engine。
3. Code parasite (most hidden)
The cheater does not create a stand-alone parasitic page, but rather a hidden code, jump-link containing keywords, embedded in the normal page of the host site (e. G., at the bottom of the front page, at the end of the article), undetectable to the user through css concealment, js encryption, etc., but the search engine reptiles capture and rank them. This form is extremely covert and it is difficult to detect anomalies without the host site administrator looking at the source code。
Spider-pool + parasite combination (high-level form)
The cheater first builds a spider pool (high weight station cluster + extra-chain matrix), directs the search engine spiders to quickly capture the parasitic page and solves the problem of “entry difficulties”; then embeds the parasite content into a high weight host site, folding and weighting, and achieves a “recognition-quick ranking” closed circle. This form combines the advantages of spider ponds and parasites, with more efficient cheating and more stable rankings, but also makes it easier to trigger anti-fiction algorithms for search engines。
Iv. Large hazards in the ranking of parasites (to host, user, industry)
The parasite ranking appears to be a short-term gain for the cheater, but it is a “loss-all” violation that can cause serious harm to host sites, users, and the entire seo industry, and may even involve legal risks:
1. Host site: devastating impact
It's the most direct harm. Once the host site is implanted with parasitic content, especially irregularities, vulgarity, illegal content (e. G. Gambling, fishing, false propaganda), it is detected by the search engine and is severely punished for cheating — light page downs, key word downs, the entire site is removed from the index (k station), the domain name is permanently closed, and the weight accumulated over the years and the brand name's credibility is destroyed. Furthermore, the parasite procedure may also take up server resources at the host site, leading to slower access to the site and even to the collapse of cardon, affecting normal operations, and may also expose the host site to administrative penalties for violations of relevant laws, such as the cyber security act, the anti-improper competition act, if it involves violations of the law。
2. User-to-user: misleading and prejudiced
By searching for keywords through the search engine, users click on a parasitic page marked as a high-weight station, but are jumped to irrelevant, low-life and even illegal sites, seriously misleading users and wasting user time. More seriously, some of the parasitic pages contain malicious software, fishing links, theft of sensitive data such as user personal information, bank card codes, or inducement of users to download non-compliant software, directly undermining the legitimate interests and property security of users。
3. To industry: disrupting equity and disrupting order
The parasitic ranking runs counter to the core logic of the seo, where the cheater does not invest in any cost-efficient content and user experience, and can quickly obtain the ranking by simply being “middled”, squeezing the living space of a formal website and undermining the fairness and fairness of the search engine ranking. At the same time, the presence of a large number of parasitic pages reduces the quality of search engine results, makes it difficult for users to find truly valuable content, thereby reducing users' confidence in the search engine. It also triggers vicious competition in the industry, with more and more websites eager to choose black hats, creating a vicious circle of “bad currency to drive off good money” and hindering the healthy development of the entire seo industry。
V. How to identify and protect against parasites
Whether it is the owner (preventing the parasite of one's own site) or the user (evading the malicious parasitic page), basic methods of identification and prevention are needed to reduce losses:
1. Web site main security: secure sites
Regular maintenance of sites: timely updating of website procedures, repair of loopholes, modification of server passwords, closure of unnecessary uploading privileges and elimination of fraud-incursion from the source, which is central to the prevention of parasitic parasites; focus on hidden locations such as secondary directories, bottom pages, code notes, etc., and remove and clear traces in a timely manner if strange pages, unusual links or encrypted codes are found;3 if a large number of irrelevant keyword rankings suddenly appear at the site, or if the recorded amount is abnormally high, be alert to the possibility of parasites and be checked in a timely manner; through tools such as the 100-degree search for resources platform and google search console, the site is monitored for abnormal capture, abnormal jumps, timely submission of complaints and reduced penalty losses。
2. User recognition: circumvention of malicious parasites page noodles
1 view page consistency: if after clicking on the results of the search engine, the contents of the page are significantly different from the title or not related to the host site theme, the approximate rate is a parasitic page; 2 vigilance jump: if clicking on the link is forced to jump to a violation site such as advertising, gambling, fishing, etc., close the page immediately and do not fill in personal information; 3 view domain names and paths: the path of the mailing page is mostly a secondary directory of the host site, and the name of the directory is random (e. G. Containing a large number of numbers, alphabets) and can be quickly identified by viewing the web site path; 4 through security tools: installation of a browser security plugin, automatic interception of malicious parasitic pages, fishing links, and reduction of the risk of damage to interests。
Summary: rejection of parasite ranking and choice of long-term compliance path
At the heart of the black hat seo parasite ranking is “short-term speculation”, which appears to allow quick access to rankings and flows, but hides a huge risk that the cheater may be tested at any time because of a search engine algorithm (e. G., the 100-thousand-throat algorithm, google penguin algorithm), leading to the instant disappearance of rankings, the blocking of domain names, and the loss of all previous inputs; the host site and user will be the direct victim, suffering double loss of credibility and equity, and even facing legal risks。
The core of seo is never “quick ranking”, but “long-term value”. For website owners, rather than pursuing speculative black hat techniques, it is better to choose white hat seo, which gradually accumulates weights and rankings by exporting high-quality original content, optimizing user experience and building natural outer chains, although it is slow to do so, but is stable and at very low risk, and achieves the long-term health development of the site. For the industry as a whole, the integrity of the search engine can be maintained only by refusing to cheat and adhere to the bottom line of compliance, so that quality content is duly exposed and so that the good development of the seo industry is promoted。
Remember that all short-term gains that break the rules end up paying a heavy price, as do parasites, and so do all black hat seos。
The hazard of black hat seo parasite ranking
