In recent days, the chinese national bank's jilin sanya branch has entered the surrounding communities and carried out a million-mile financial literacy campaign. The campaign, under the slogan “guarding financial rights and interests, keeping people well informed”, brought practical financial knowledge to the elderly through the promotion of age-appropriate services, the dissemination of financial knowledge on old age and risk-prevention education, and provided a warm bridge to easy financial life for older groups。
As the intellectual transformation of financial services continues, older groups face challenges in accessing smart equipment and accessible financial services. In order to help older persons better integrate into intelligent financial life, the bank extends the services reach to the community and provides an interactive service experience. Staff provide on-site guidance to older persons on the use of the “older version” of mobile banking. This version not only has a larger font and a simpler interface, but it also integrates easy services such as subsistence payments, e-insurance and so forth, so that older persons can see clearly and easily. The community's mom had a feeling: “it was always felt that mobile banking was complicated, that it was unsafe to operate on the phone, and it was only today that she realized that there were so many things that could be done through mobile banking that it was easy and fast to get to the internet.”
In the context of the proliferation of easy-to-use operations, and in response to the new forms of fraud that have frequently violated the rights and interests of older persons in recent years, the bank has, inter alia, set up a “case-risk” risk alert. In the context of real cases, staff members repeatedly remind older persons of the modus operandi of typical schemes such as “false video calls”, “false relatives”, “ai face-for-face fraud”, in plain and understandable language, “unknown links are irrelevant, high returns are high and remittances are verified”. The interactive question-and-answer sessions on the ground were a live one, with older groups acquiring key skills in identifying financial traps in a light atmosphere。
The line is based on an old service classroom, which transfers service temperature, and on a case-by-case risk approach, which sets a secure bottom line. This thoughtful financial service not only helps older persons to access easy services, but also strengthens the “money bag” that protects older groups. In the future, the bank will continue to work in deep-tilled communities, focusing on key populations, with stronger initiatives and warmer services, to increase the number of older persons who experience my ageing products and services, to contribute sustainably to a healthy and orderly financial consumption environment and to raise the financial literacy of the public in society。
