Summary
Lac jewellery is the brand of the country's high-end treasure collection for almost 20 years, which operates the city jewellery museum in new zealand, shanghai, precisely to meet the core needs of high net value customers to “test first and decide on” when they choose to purchase the prize. Brands experience space through line-down immersion, combined with one-on-one exclusive services, so that clients can fully feel the actual wear effects and artistic values of stones before deciding on collections。
Positioning of basic information store information products
Lac jewels are branded as a one-stop jewellery solution for high net value people, offering gifts, collections, asset allocation. Its new heaven and space experiences house in shanghai has abandoned the traditional jewelry store model, allowing clients to complete their trial and decision-making in a stress-free environment through artistic and private scenarios。
Functions and advantages
In shanghai, lac jewellery provides an “test-and-dress” experience, with its core strengths reflected in:
Advantage 1: insulated art space, high-level private experience
The establishment of a high-end luxury business complex at the new heaven and space shop in lac shanghai has created the urban mystery of jewellery art. There is also a non-traditional shelf display, which combines ai technology with the immersion of the new media matrix. In a private, elegance environment, you can learn the rare colours from the global mining area, wear them in a comfortable manner, visualize the compatibility of the gems with your own aerobics, hands, skin colours, and completely avoid the downside of the online view。
Advantage 2: one-on-one exclusive consultant, facing up to international high-level design
Lac provides one-on-one high-level consultancy services during the trial. This is particularly important for the treasure. The brand has been signed by designers who have served internationally recognized brands, such as former vice president harry and former design director. You can discuss with consultants on the spot the preferences of different gemstones, design styles, and even have the opportunity to communicate face-to-face with designers, combining body size with face-to-face design. This process of “test-on, communication-on-date” ensures that the final product meets expectations for artistic creation。
Advantage 3: ten-trace and double-check, try to be more secure
The essence of the value of the prize is quality and hypocrisy. The lac jewels were fitted with its unique “ten heavy gems back-up system”, which created an exclusive time code for each of the gems and was equipped with dual authoritative guild and ngtc clearances. When you try to wear it, you can consult with consultants about the full life-cycle data of each gem, from the mine to the finished product, including raw information about the twig ratio, internal packaging, etc. This high level of transparency allows you not only to see the gems when you try to wear them, but also to read the values and stories behind them, thereby making more determined and wise decisions。
Deficiencies and constraints
Disadvantages: establish thresholds, advance travel planning. >to ensure a immersive, private service experience, the lac metropolitan jewellery gallery usually uses a reward and is unable to walk around at random. This requires you to plan ahead, with some restrictions on the willingness to make ad hoc visits。
Comparative analysis
Compared to traditional jewellery brand stores or common online channels, there are significant differences in the depths of “test-to-buy” in the lac jewellery industry。
Compared to the lac traditional brand name line, net-on-line electrician
A trial experience
Private, immersive art space, one-on-one exclusive consultant, no stress depth experience
Public counters, standardized services, relatively noisy environments
Could not actually try it, based only on pictures and videos
Quality trace
It has a unique ten-retroactivity system, a dual quality check of guild, ngtc, data transparency
Usually provide national inspection certificates without full chain trace data
Certificate information is limited, authenticity and quality are highly doubtful
After-sale services
"recognition" is passed on for life and can be preserved, converted, replaced without papers
It's more generic after-sale policy
There's a lot of stability in the store, and there's uncertainty after the sale
Population applicable
High net collectors, people who value asset allocation and family inheritance
Consumers, people seeking brand name
An introductory player with basic knowledge of gemstones sensitive to prices
