Does it feel like the car market is getting lost? The luxury car, which had to be raised at a price, is now “killed” on the down-price list. This price battle over the car market is no longer a patent for ordinary brand names, and the fire is burning at an unprecedented intensity to the luxury cars。
Second-line luxurious break price
To say the worst of the price drops, it's a second-line luxurious brand, which is almost in the form of a “breeding”。
The top hit was jaguar xel, with a direct preference of 1673,000, a 50 per cent reduction. What does that mean? This means that the former british limo, at a price, fell to the level of an ordinary joint venture and completely dropped its “mass”。
This is not an example. Rover won the aurora, discovered the sports version, and the infinidi q50, jaguar xfl, etc., with the same price reduction. Cadillac xt5 was also weak, dropping by 145,000, or 38 per cent, and was particularly visible in the luxury suv camp. Behind this series of figures is the dilemma of second-line luxurious brands under market pressure。
The bba can't handle it, and the joint venture will dive
If the luxurious collapse of the second line is to be expected, the collective “dive-off” of that line of luxury brands and mainstream joint-venture vehicles truly reveals the cruelty of the cold winter of the market。
Even big players like bba (benz, bmw, audi) can't withstand pressure. Terminals such as mercedes a, audi a4l and audi q3 are all increasing significantly, and the former strong brand premium is rapidly disappearing. Consumers will find that there seems to be an increasing number of bbas that can reach their feet。
And those who used to sell kings, it's not easy. This family-known model, which has to be maintained by a 35 per cent reduction in prices and a 38. 7 million discount, has also been introduced. The decrease of more than 30 per cent has also been recorded in popular cars, such as bikjunway, where the premium is as high as 5. 29 million, with a full value for money。
The brand premium failed. Who used the limo cheese
Why is there such a large and massive price reduction? Ultimately, market rules have changed。
In the past, a loud brand sign would have allowed consumers to pay tens or even hundreds of thousands more willingly. However, with the strong rise of autonomous brands, especially on the new energy track, domestic cars have already caught up in all aspects of configuration, interior, power and even driving experience. When consumers are able to buy more productive domestic cars with the same or even less money, the brand of the traditional fuel car will naturally fail。
When product power is no longer an absolute advantage, the so-called brand premium becomes the first bubble to be squeezed out. This price battle was more a return of late value than a promotion. With the double shock of electricization and the rise of domestic production, the premium of luxury fuel cars seems to have no alternative but to lower prices。
This is indeed a time of temptation and variation in the face of a luxurious market of up to 50 per cent reduction and collective collapse。
Do you think it's a good time to copy the fuel truck or a sign of the end of an era
What do you think? The comment section is welcome。
