As the quality of life improves and the perception of consumption changes, consumers are concerned not only with the product itself, but also with the additional experience of the level of services and the environment of consumption. For enterprises to be viable in the market, markets that meet individual needs must be channelled and created in accordance with new characteristics of consumer demand. In such a competitive market situation, there is experience of marketing。
As one of the models of experience marketing, experience shops are a bridge between consumers and their products and businesses, consumers feel their products in their experience shops, and businesses serve their customers by creating a humanized environment. Apple understood the experience shop as “a career of creating experience”。
As china's first mobile business owner brand store — the “zinless mobile 4g experience center” — it seeks to bring the “creating experience” to the end! This is not a traditional office, but rather a mobile internet environment in which china moves dynamic content, owns brand terminals, drives traffic and newly planned experience shops, with the dual purpose of optimizing sales and customer relations。
How, then, did the 4g experience centre for tinless mobile (known as the experience centre) achieve this? As the environmental designer of the experience centre, jung-bang has lifted its "mysterious veil" for you at close range。
The name of the experience center
The experience centre is located in the non-tin major business neighbourhood, with the core audience being internet dynamite, people with e-product fevers, tide trends, and so on. After an audience analysis, jung-pang felt that it was not just a mobile “cell phone mall” in china, but that it was the end of the experience that conveyed a whole new concept of life and a tech-led humanistic attitude to people's lives, so he finally removed the name “cell phone mall” and named the terminal environment with the “no tin mobile 4g experience centre” as a model of diversity。
Through experience of sensory products
The tinless mobile experience centre, which features the latest mobile internet technologies, products, services, such as brands of new mobile phones, equipment to wear, technology and so on, gives consumers a free experience of technology, product authenticity and value, thereby building trust in products and technologies。
Consumers can experience products with specialized, standardized and humanized services, including software upgrades, free downloads, fine little gifts, etc., which can increase consumer interest in brand names; while consumers experience products and services, firms can constantly exploit their potential demand for products and then turn potential demand into a visible demand, which is in fact a continuous process of creating a new market。
How to enhance customer viscosity
Through thematic operations and club activities, the experience centre will attract a wide range of people through interest and encourage participation, and it is hoped that interest will generate cross-fertilization and communication here, creating a social platform free of tin currents, which will in the future bind more users through interest groups。
What's the concept of high-rise design
The concept of environmental design of the experience centre, designed as an entry point for “intellectual science and technology, integration of life”, provides people with a more intuitive sense of the impact of china's move of 4g on people's lives and on the development of cities。
"and" throughout
Today, mobile internet is closely linked to people’s lives, experiencing a king’s era, with consumption changing from passive to active. In a diverse market environment, consumers are concerned not only with products, but also with the level of services, the environment of consumption, and china’s mobile business brand, “and” and “and” itself, represents a relationship. Only experience can bring people closer together, and communication can be made more harmonious。
The new era of mobile connectivity places greater demands on the branding of operators. In china, mobile services have also adopted a few other brands:
