“in terms of planting operations, the growth cycle of the dwarfed plant is short and the bulk cultivation is more efficient; in terms of network sales, the small tea flowers that can be seen by households are more suitable for online sales and less costly for logistics transport.” on 23 march, chen jianhong, a tea grower in the town of takema, guanghua, zhejiang province, said that he was a member of the local government。
In the early spring, in february, all things will be “spread out” in the spring light, and so will the beauty of tea and flowers. For over 800 years, tea flowers have been planted in artificial basins in the ginhua region, and the town of bamboo is “the village of chinese tea flowers”. The tea industry has become an important means of increasing people's wealth。
Chen jianhong previously worked as an electrician and then studied tea gardening with his father-in-law. Based on his own judgement of the prospects for online market development, he began to try a new marketing model - providing a source of tea and flowers for web-based anchors. In view of the vulnerability of flowers and the high transport requirements, and the substantial losses that may result from their sale, chen jianhong has reduced tea flowers as the main product and pushed them onto multiple online platforms。
“weed sales do not make less than wholesale sales under the line. A few days ago, a collaborator had sold $18,000 in tea flowers one night.” chen jianhong said that, as a next step, he would work on the beauty of a single plant and try to marry the many kinds of tea and flowers from the same mother's tree and make more colorful and flowery tea。
It is not just young people who try to “touch” in the town of bamboo. For nearly 40 years, the grower seo honghua, who runs the tea flower business, is also trying to make short videos and interact with her friends online。
“in the meantime, there has been a marked increase in the number of buyers coming to the nursery to see the tea flowers, and i have received orders of more than tens of thousands of dollars, and i have been asked to consult and buy the tea flowers after they were painted on my video.” seo honghua said。
It is understood that the next step on the ground will be to continuously promote the transformation of the tea industry, the upgrading of efficiency gains and the development of targeted field-based training courses, such as agro-classes and online operating classes, to promote agricultural efficiency and farmers ' incomes. Dong yijun, seon lin ion, lu xiao fei
