The garment industry, the traditional pillar of our national economy, has contributed significantly to the development of the national economy. At the same time, however, the development of the industry has been accompanied by the awkwardness of the traditional concept of operating production, which is incompatible with the renewal of the market. The tide of collapse has also sprung, with the bosden, the seven wolves and the nine patriarchs closing more than 100 shops a year. But in times of heroism, and in times of adversity, people are reborn, like the fashion brand kikc, in the midst of a huge wave of closed shops! According to a journalist survey, since its creation in 2013, kikc has expanded over 600 shops over several years, both at the speed of opening and at the performance of sales, as a miracle for industry。
In the event of a bad environment, different directions will determine the fall or rise of brands, and where will the trend in the garment industry be in the coming year? Let's look at it together。
1. Market performance is poor, transition upgrading is inevitable and diversification investments are new。
The collapse of the garment industry in general is not as good, either in terms of macro-consumption data or micro-business performance. But this is also a watershed in business upgrading. Diversification, industrial integration and transformational upgrading have become major trends. The diversification of garment businesses has never stopped. The diversification of garment businesses has become apparent over the past year, with more acceleration this year, in particular through the first half of the year of turmoil, and the expansion of many garment businesses and cross-border ambitions. At the same time, a number of listed garment enterprises, under pressure from their major industries and under pressure from declining performance, have inherited a long-standing tradition of diversification, with different options for investment development. For example, lorelei, fuane and dreamsy are all trying to make the transition to “home for all”. In order to keep pace with market development needs, the overall orientation of the kikc has shifted from mono-product to product diversification, enabling it to buy men's clothes, women's clothing, shoes, accessories and living department goods in the same store, greatly improving consumer efficiency and optimizing the shopping experience, as well as the emergence of the kikc's multi-species conglomerate, guided by trends in consumption. This wave of diversification has been accompanied by the integration of the garment industry。
2. The garment industry or returning to ice breakup, with new subdivisions becoming hot spots
A breakdown of markets is inevitable in the context of highly competitive markets. Retailing of clothing is at an unprecedented bottleneck, and business development is no longer a simple one-size-fits-all line operation. To get out of this situation, only detailed and accurate data analysis can bring businesses back to the marketing nature. In an era of big data integration brought about by the internet, more new elements must be added to traditional clothing to meet market requirements. Ensuring that the needs of consumers are met is accompanied by more choices for customers. The “run economy” has led to growth in the performance of sports brands; the fall of the “full two-child” policy has accelerated the development of the child-dressing market; and the increased emphasis on personal clothing has led to the development of lingerie brands. This is the opportunity to disaggregate the rise and development of the next section. In the depressed garment industry, when it comes to self-break and looking for brands suitable for their own development, it comes to the momentum of kikc. This opportunity was seized by taking out product and industry constraints and using the “combining of fashion and currents of life”, with the development of women's clothing, footwear and department goods, based on the original men's clothing, while controlling the production chain and ensuring the quality of its products. All of this may be the reason kikc won the market share。
3 and the seamless connection below line will become a new trend in consumption
The internet has brought about a new cycle of change that has revolutionized societies and changed the single consumption patterns of people. It is both an opportunity and a challenge. In addition to continuing to promote full-source services, traditional retailers should recognize the significance and value of physical shops, reflecting a high degree of consistency in the philosophy of life from the design of door shops and the idea of commodities. Making shops a place for consumers to experience and interact with. Development of best business models and marketing strategies for “terrestrial gas” in the face of market changes, marketing strategies through data analysis, production of popular products to meet consumer needs. This is a shift from “product thinking” to “user thinking” to thinking in a customer-oriented and customer-oriented manner, providing the products that customers want. Secure supply chain management models and ensure a smooth and fast flow of goods at every stage while at the same time controlling product design styles. Kikc identified centralized, integrated management, vertical supply chain systems, all of which were directly managed by companies, with the aim of making its brand and market management more precise. Accomplishs a seamless connection and switch below the line。
Diversification, segmentation, seamless online connectivity and transformational upgrading have been the driving forces of the garment industry, and it will be difficult for traditional garment industry thinkers to stand on their feet in a passive state if they do not take timely and proactive measures. (c) to refine consumer groups and market demand, incorporate new quality elements, introduce conceptual innovations and meet client personality and multiple selection needs. This is also the direction in which many brands work. While the garment industry is now cold, market shares and prospects remain immeasurable. I'm sure the garment industry will surprise us differently!
