Today, major radio stations, newspapers and television stations are putting news planning at the forefront and have established a dedicated information planning department, which can find new points of view in the same source news and serve as a tool for the media to win. Market-oriented commercial newspapers place great emphasis on planning. Central people's radio, china voice's main exploration of news production isMedia coverage planningEstablishment and promotion. In their view, the codification mechanism was a system in which the soul was the idea of journalism, and the link that most adequately reflected it was the first to be planned. Sichuan people's radio submitted that planning was the essence of the sounding of the radio programme and the winning technique. They use planning as a booster for newspaper development and in practice explore and draw up ideas for a set of radio programming。
Of course, the planning of news reports should be premised on the fact of the news, which must be based on the facts of the news and taken as a departure from it, with too much emphasis on planning going backwards and becoming the planning of “news” and “news”. The planning of the news is not random, but objective inducing news facts. The object of the report has some connecting factors to the objective facts before they become apparent, but is in a fragmented and invisible state. These diffuse, intangible elements were designed to mobilize and bring together into a new reality, with information presented in a clearer and more self-confident form to the audience。
In particular, information planning should have a positive impact on the following areas。
The first is to help deepen the coverage. In the case of major news events, it is possible, through planning, to increase the impact of the coverage and to focus the attention of public opinion on the reporting of events, as well as to inform, guide and monitor public opinion. The subject of planning needs to be covered, often by events, phenomena and problems of great social significance. These events, phenomena and problems are often multidimensional, complex and difficult to grasp. Through the planning of the coverage, journalists can better understand its nature and grasp its spirit, thus deepening the subject matter of the coverage and doing wellPublic opinion guidanceWork。
The second is to be able to take full advantage of the subjective motivation of those reporting. Planning reports are constantly revised to reflect on peacekeeping operations in the light of changed events, and their role can be fully exploited and public information facts demonstratedPress valuesIt is a corollary of media reform and competition under a market economy system and its essential features。
Thirdly, the news value of information facts can be fully exploited. News is often described as fragile. Because the objective fact on which the news depends for its survival is one that is constantly changing and dying, news demands are new and cannot be repeated. The planning of the report not only provides a keen sense of what is happening in the immediate future, remembers the history of the past, but also scientifically predicts the future; not only can the development relationship between the past, the present and the future be found, but it is also possible to develop the underlying news into a visible story and to maximize the development and effective use of information resources. As in " warm homes: towards spring " , which the voice of china has designed, the same spring news has been given different features, creating new values for spring travel through live broadcasts of several groups of passengers travelling in real time。
Fourth, it is conducive to the development of the media itself. Because it's the positive effect of the story that it's all about you, you're new, you're new, you're fast, you're fast, you're fastMediaSuch interaction would greatly contribute to the overall progress of journalism by increasing the awareness of excellence and improving the quality of reporting. The phoenix watch has always been somewhat focused at the right time, and its success has come from the planning of works. In terms of content, its strategic choice is to fill the gaps in the material and the alternative from the perspective of reporting, thereby gaining its advantage。
Active radio news planning can effectively improve the quality of television programmes. The planning of press reports is therefore essential. The availability of innovative information planning, the timing and a mature planning team have become one of the criteria for the competitiveness of the media. The importance of information planning is beyond question, especially in the current era of the big explosion of information, when the capacity for innovative planning will be the unstinting quest of any news media。
(standing radio and television)
