On 5 march, premier li keqiang of the state council, in his 2015 report on the work of the government, referred for the first time to the “red fire from the emerging consumption of the internet, which interacts online and offline”, which was the first time that the chinese premier had mentioned encouraging o2o to interact online and offline consumption, which would contribute to the current hot o2o industry。
As in the case of high iron, o2o has rapidly docked traditional consumption, such as housing, catering, hotels, etc., with the mobile internet, which is very much in line with the country's thinking of upgrading the traditional economy. In the real estate sector, which is the locomotive of the chinese economy, “stabilizing housing consumption” is the key term in this report, which corresponds to “continues to classifying guidance, to apply discipline, to implement the primary responsibility of local governments, to support residents in their own homes and to improve their sexual housing needs”. These specific requirements, the enormous volume and specialized nature of the services, force the property o2o to assume the lead responsibility for reform and development。
On the o2o platform, the country's largest estate, the network ceo peng yongdong, believes that, in the o2o era, the demand for better-quality real estate transactions, leasing and peripheral services will rise in an “overtone” form of demand among a wide range of users, and that an o2o biosphere with advanced technology and win-win ideas will evolve。
According to the information received, the value of chainers ' house transactions in 2014 amounted to $200 billion, equivalent to a year of sales in kyoto, and, after several important recent strategic mergers and acquisitions, the o2o platform, based on industry-led leadership, would have exceeded trillion yuan by 2017, amounting to the construction of another ali baba。
There are also industry actors who say: “two great opportunities meet at this point today, one for the whole chinese real estate market, which is entering the stockhouse-dominated market from the first to the second and third-line urban ladders; and the other that the internet and it technologies are profoundly affecting the industry, which will greatly improve consumer experience and improve the efficiency of the services of business brokers. These two great opportunities have created trillions of real estate service platforms, hundreds of trillions of dollars of annual transactions, hundreds of thousands of brokers and millions of-class consumers working together to create a win-win real estate trading ecology”。
In his report to the government, the prime minister noted that, for a long time before, china's economy had developed in a crude manner, with industries below the line being “qualityless” and growing in size without refining their operational capabilities. Once the chinese economy has entered a “new normal”, sub-line enterprises will need to be strengthened in terms of their skills if they are to continue to grow and survive. The rapid growth of the internet, especially mobile internet, offers opportunities for offline industries and businesses to address information asymmetries, make consumption decisions more efficient and make intra-firm efficiency more efficient。
For the real estate sector, leveraging the internet to encourage revolutionary change through the o2o model at the policy level is bound to be a key goal in 2015。
Responsible editor: zhang dei
