As the globalized economy continues to develop, regional and interregional exchanges are also deepening. Advertising is also playing an increasing role as an important medium for human communication, and food advertising is being given greater importance as a result of its close connection to human life. Food advertising, because of its own characteristics, is designed to take into account the positioning, creativity and audience acceptance of the product, focusing on the taste, visual perception of the product and giving consumers a taste. The translation of food advertisements, because they are intended for foreign consumers, must first respect the national customs and traditions of foreign countries and, secondly, reflect the characteristics of the product and allow foreign consumers to leapfrog. First, the most basic and important purpose of food advertisements, which feature the language in which they are advertised, is to use a limited number of words, space and graphic language in a targeted manner, so that the products are as well publicized and the products are remembered as widely as possible by the general consumer, so that the product can be bought and given the best publicity. Food advertising, as one of many advertisements, has a commonality and personality. (i) voice features, and food advertisements, because of their special characteristics, are more focused on enhancing consumer interest and trust in advertising through soundings of the ear, harmony of tone, and constriction of the rhythm. It focuses on living and gives people a sense of kindness. An arrow's gum, which is the same as the arrow's gum ad, “one arrow,” “one arrow,” is the sound of “one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye, one eye. Fresh up with 7-up. Up has the meaning of “uplifting, sobering” and 7-up is a brand of beverages, which rhymes back and forth, and the whole ad is read with a strong sense of rhythm and perceptiveness. (ii) the language of food advertising, which is characterized by words, is generally more common and popular. Typically, it uses the expansive meaning of words and descriptive adjectives of conceptual uncertainty, sensory verbs, etc., to increase the credibility of foods and to stimulate the desire of consumers to purchase them by creating connections with delicious foods. Great time, great taste. Follow your nose. We are all the kind ones, the wise ones, the different. Such adjectives, which are vague concepts, give rise to conjectures on first reading, but also desire to taste them. The third verb in the ad is the use of vague words that indicate the subjective feeling of a person's subjective will, moving along with your sense of smell and smelling, which makes you jumpy. (iii) characteristic adverts in the phrases are generally relatively short and lean, and food advertising, of course, is no exception, because they make it quick to remember, to see, to attract the eye. Food ads are used in a variety of phrases, to omit words, to keep the audience in sight, to quickly capture information, to understand and remember it. What will you eat next century? Both ads are simple and small and belong to the united kingdom n. N. Food company. The first shows that the product is popular - everyone praises it and gives consumers a sense of trust and confidence in buying it, and the second uses a quote, “what to eat next century? Of course, n. N. Food! "the next century" shows that traders think that not only can commodities be popular in this century, but that they will still be popular in the next century, stimulating consumer appetite. (iv) pronunciation is characterized by fine language, which is often presented in isolation from the use of speech techniques. Interpretative techniques can be used not only to express art but also to better characterize products. Food advertising is used in terms of rhetorical techniques, with a variety of techniques being used individually or in layers, to stimulate the interest of the audience, to resonate with a great deal of interest and to highlight the unique hymn of food advertising. The more common methods of rhetoric are metaphors, pairs, imitations, etc. The first ad of m&m's chocolate, which is soluble only in the mouth and is not soluble in the hand (m&m's chocolate). The first ad of milk fragrance and silk (dev's chocolate) uses a symmetrical technique, contrasts the word “mouth” with the word “hand” and suggests that anyone who can wait to put it into a fine taste, while the image of “dissolved” is a graphic depiction of the chocolate entrance as a fertilized mass; and the second is the ad of deve's chocolate, which uses paraphrasing techniques that give a vivid picture of the unique beauty of the chocolate from the sense of smell, taste, vision and touch in four dimensions, and is a source of interest. Ii. The translation techniques of food advertising (i) a direct translation can help convey the original language and reflect the original language style. For volume 8 of vol. 11 of august 2014Ag. 2014 food advertising characteristics and their translations, wang bin, lu xiaoling (jianjiang university, foreign language institute, hubei wuhan 436,000) from the hubei school of economics (humanits and social science): as it is said, “people eat for their own sake”, the temptation of food to human beings can be said to be born, food advertising is more closely related to human life than other advertisements. This paper analyses the characteristics of food advertisements and the translation of some famous food advertisements, with a view to contributing to a better understanding of food advertising and intercultural communication. Keywords: food advertisements; features; translation 115
