For example, the ads for the green arrow gum, the green arrow gum, are fresh and open every day; the ads for the rainbow come across the rainbow and eat the rainbow. The ads for green arrow gum appear in the form of double syllables, opening up a change in consumer direction, while the ads for rainbow sugar use two verbs, which are “up” to complement the symmetry, in order to attract consumer interest and acceptance of rainbow sugar。
2 pronouns. The inclusion of first-person pronouns in the design of food advertising, us and you in the second-person pronouns would reduce the distance between merchants and consumers, as if they were talking face to face, and reduce the resistance of consumers in purchasing goods. For example: al-balifa soda, my life plus, promotes a way of life as a consumer “i”, giving people a preconceived notion by using a first-person pronoun。
3 adjectives. The description of the product, though somewhat different from the actual quality of the product, presents the name, quality, efficacy, etc. Of the commodity in a descriptive manner, but gives consumers a subjective feeling that the description is usually positive and easily resonates with consumers. For example: the star of the future, good nutrition, good taste. It's a good word for nutrition and taste。
1 metaphor. In food advertising, the use of metaphoric terms can often give consumers a more specific sense of what they want to see, for example: farmers in mountain springs, we do not produce water, we are just the porters of nature. It is very appropriate to refer to water producers as porters of nature。
2 puns. The use of double-cross food advertising often conveys more subtle meanings to consumers, who need a little analysis and extrapolation to feel its beauty. For example: musical chips, unstoppable pleasures. Entertainment refers to both the name of the production of musical chips and the joy of life, a syntax that is consistent with the socio-psychological pursuit of happiness by consumers and expresses the brand of the product。
Three exaggerations. A reasonable interpretation of one aspect of a thing makes one feel as if it were not true, but rather true. For example, the head of a man, the head of a man, the head of a man, the good things come. The good thing is, naturally, an expectation that exists in everyone's heart, manifested in an exaggerated way, with unintended results。
4 simulations. In accordance with the need for expression, a phrase in an off-the-shelf term has been replaced and a new term, known as an emulation, has been provisionally created. For example, arrow gum, just like that. It gives people a sense of familiarity and proximity and replaces the text with an arrow, highlighting the brand name of the product and reducing the distance between consumers and sellers。
Five times. In order to highlight a certain meaning and emphasize a certain feeling, a phrase or sentence is deliberately repeated, which is called repetition. For example, new experiences with new pulses, the return of pulses at any time, the increase of the rhythm of advertising by repeating product names, the highlighting of themes, and the reading of slogans。
1 use of short sentences. Food advertising, as a fee-paying commercial advertisement, uses simple short sentences in the choice of words in order to facilitate consumer memory and stimulate consumer purchase. For example: i'm tired and tired of drinking the east pents。
2 more spoken. Food advertising is characterized by the dissemination of product information to consumers at the highest level in a very short period of time for the purpose of oral transmission and stimulating consumption, in order to maximize the benefits, and in the design of multiple short sentences in oral terms to highlight the characteristics and efficacy of the product. For example, every day, the prince's pleasure is healthy. In the words of children, everyone is called upon to drink princely milk powder every day, which benefits the health of consumers。
More than three in positive. The positive sentence is the expression often chosen for food advertising, expressing a sense of appreciation and approval in order to gain consumer recognition and support. For example: spring festival home, kim six. It is a special ad for the spring festival, and its name is consistent with the popular socio-psychological pursuit of happiness and well-being and with the practice of giving gifts during the spring festival。
Advertising is a language art, and food advertising, as a special language form, disseminates various useful information about food to consumers and is an effective way for consumers to learn about products. A food ad is a link between merchants and consumers and plays an important role in food promotion and consumer selection。
