"you're going to lose your teeth. Why are the braces still on your teeth?" in a statement by the dentist, pan-hee, 31, “cries on the spot”。
Pan hsi was treated at a dental clinic with a cumulative cost of nearly $30,000. For three years, she first felt pain in her teeth, and then started bleeding and abscessing her teeth。
Until she went to the oral hospital attached to the university of nakayama, she was diagnosed with chronic dental infection. According to the procedure, the orthodox doctor should have diagnosed and treated dental choreologies in advance and performed them after they had been fully cured, but the results of the examination showed that there had been a marked absorption of her trough bones and that her teeth had been relaxed。
Since then, she has been referred to a number of three-acre hospitals, and the diagnosis has become more serious: severe dental chorditis, loss of osteoporosis, haemorrhage of the teeth, looseness of the teeth, sharpness of the teeth ..
In an attempt to close one of its teeth, close a few teeth and improve its face, ayumi’s young people stormed into dental clinics and, at one point, contributed to the explosive growth of china’s orthodox industry. According to the cic advisory report, the blue book of the global and china invisible orthopaedic industries 2023, the number of cases of orthotic therapy in china in 2023 was close to 4 million, based on the output of manufacturers。
In the last two years, however, the oral health market has been cooling down, starting to show a pattern of low prices. The risk factors that are masked in the area of deformity are also gradually being revealed: inadequate standards of doctors, inadequate pre-operative examination and post-operative maintenance of patients, excessive medical care in some institutions, etc。
Improper practices by doctors can lead to complications such as tooth root absorption, tooth atrophy and larvae disorders, which are not fully understood by patients and are difficult to remedy when problems arise。
On 24 october 2025, the 2025 international oral devices exhibition was held at the shanghai expo. Visual china/chart
It's complicated, it's hard to fix
Tissues, which refer to continuous biomechanical force applied through corrective devices to the wrong teeth to return them to normal gnashing relationships, are now mainly in the form of traditional fixes, deformities and new forms of invisibility。
According to the fourth national study of oral health epidemiology, published by the former national health and family planning commission in 2017, the prevalence of malformations in china is 74 per cent, according to which it is estimated that more than 1 billion people suffer from malformations. Theoretically, they all have a potential demand for both positive and negative。
At the theoretical level, it's as if it were a slow transfer of fools. When the teeth are towed, the bone of the tooth that prevents it from moving will be slowly absorbed, while the bone of the back tooth will be rebuilt in the space released。
Light tooth root absorption is the normal medical source side effect. However, pan hsi has suffered from dental inflammation during a long process of correction and has not been detected in time. Teetheritis activates a broken bone cell, which causes her to have a severe absorption of the root of her teeth, leading to a loose tooth and risk of falling off。
In an article from 2024, dr. Randan and others at the corking university dental hospital mentioned that, in clinical terms, 48-66 per cent of patients with orthotics had light to moderate tooth root absorption. However, a small number of patients, between 1 and 5 per cent, suffer from severe tooth absorption, one of the major causes of which is choreography。
Thus, the chinese society of oral medicine issued the " consensus of interdisciplinary experts in chinese dental medicine for the health of tooth week " , which provides that people suffering from dental choreography are treated systematically until they have fallen into a static period before they undergo treatment that is normal。
According to pan, she had only had a one-time cut-off on dental choreography, and had begun to be deformed without re-diagnosis。
Pan hsi believes that she was delayed by a doctor who was wrong. She began to be deformed in march 2018 and did not undergo a further video screening until july 2020, during which she experienced a shift in treatment and tooth extraction. After the panoramic x-ray showed that her teeth had been clearly absorbed, she was only given a box of anti-inflammatory pills by the orthotic doctor。
In march 2024, the people's court of viet su district of guangzhou city found that there was a causal link between the consequences of the damage to the complainant, pan hsio, and the actions of the defendant's clinic, which was held liable for 70 per cent of his reasonable losses。
With more than 15 years of positive and deviant experience, the oral surgeon who now runs a clinic told journalists in the south about the risks that professional doctors need to screen through video screening before treatment. If the patient is found to have bad teeth, he is advised not to make any further corrections。
But this is not absolute. Shigeki indicated that it was not difficult to control dental choreography as long as doctors asked patients to undergo a visit every two months and the patient valued oral hygiene. In the long run, positive malformations can eliminate the pitfalls of cleanliness and, instead, contribute to the health of tooth chou, and patients need not be too nervous。
The problem is that not all doctors are so strict. In 2023, an analysis of a study carried out by a number of dental doctors at the zhejiangzhou public hospital, published in modern doctors of china, which involved more than 500 orthopedic physicians, showed that 59. 19 per cent of doctors screened for dental choreography prior to the treatment of adults; in the process, 51. 06 per cent of doctors requested regular dental reviews。
It may be difficult to remedy a patient who is not having the desired effect。
In 2019, mr. Jiang, a hangzhou national, spent $200,000 on combined treatment at a public sanchae hospital in shanghai, i. E., increased orthotic surgery, which was repositioned and stabilized by cutting off and moving the upper and lower cheekbones。
After the operation, he found that not only was his problem of "land-covering" unsolved, but the bite function was lost. - the front teeth are right, the back teeth can't bite, and the chin “floating” when running。
In subsequent years, he travelled frequently to and from major hospitals and clinics to seek redress. In shenzhen, more than a dozen dental clinics said that the second time was too difficult to resolve。
Interviews with southern journalists over weekends found that many patients with orthodox aftereffects had difficulty finding doctors willing to take over the remedy. The nine-year-old dr. Zheng yuen explained that the teeth of patients who have failed to do so often face symptoms such as the absorption of their roots, the opening of their bones, the fracture of their bones and the atrophy of their teeth, which makes them more vulnerable than healthy people, so that doctors are afraid to take over。
Mr. Jiang consulted around, and only a few hospitals in beijing indicated their capacity to take over the treatment. He is still in a long line of waiting for a medical assessment, hoping to defend his rights and interests。
It's not enough to have a specific qualification
June graduated from the department of oral medicine at a well-known university, and she told southern weekend journalists that, in the past, the predominant aim was to restore the bite function, even if the patient received a “clean tooth”. In the 1990s, which believed in “the beauty of three”s, this form, which is known in the industry as “the sprawl”, was not ugly。
But over time, the beauty of the little face has gradually taken over the mainstream. Since 2010, many young women have found that they can close their teeth through deformity, reduce their visual perception below and create a “measure face”. As a result, they quickly became another major group of positive and deviant visitors beyond their children. And the degenerative industry has entered the fast-growing lane。
Statistics on calibration counselling show that the number of positive market cases in china increased from 1. 63 million in 2015 to 3. 23 million in 2022 and is expected to reach 6. 35 million in 2030. Over the past 10 years, china's positive market has grown at a compound annual rate of over 15 per cent。
There has also been a rapid increase in the number of oral graduates. According to “good teeth” statistics from the oral industry research institute, the total number of national dental graduates in 2025 is estimated to be 26,000, of which the ratio of specialists to undergraduates is about 6:4. “as a result of this profession being well employed, some of the specialized schools are actively recruiting.”。
However, it appears that neither undergraduate nor college students are sufficient for orthotherapy. Since during the five years of the undergraduate studies she had received only general education in oral medicine, she had not been able to devote her attention to normality until three years of postgraduate studies. “it is widely recognized within the industry that three years of corrective learning can only give you some fur. It will take at least six to seven years to grow up as a more mature and deformed doctor.”
Deformity is considered the most challenging sub-scientific in oral medicine. As an example, dr. Yuan needs to move his teeth evenly, in terms of angle, strength and position. The patient's teeth could be pulled if he's not careful. Sometimes, in order to fill their teeth, doctors also need to create gaps by pulling their teeth, which further complicates the holding of teeth. The skills described above only ensure that the teeth are neat. Doctors also need aesthetic skills to achieve beauty。
However, there is no special qualification limit for medical practitioners in china, and the threshold for admission is almost the same as for general dentists. Both post-secondary and doctoral students can carry out positive and deformities from the standpoint of legal compliance, provided they have a dental licence. This has led to a mismatch in the quality of doctors and fish dragons。
As a result, clinics and hospitals focus on the doctor's educational background when they promote his or her normal doctor. This also serves as one of the criteria for patients to choose a doctor。
"there is a default criterion in our profession, is whether the doctor has written his own national degree in his curriculum vitae. Because foreign education is too easy to fill.” june has also heard examples of peer-to-peer propaganda that creates a foreign educational background。
“at the level of academic probity, of course, there is a desire to increase the level of positive-defunct probity。
Exaggerated propaganda, overmedicine, capital-driven
The main providers of degenerative services in the market are the public hospitals and private institutions, some of which have emerged in a special medical business model and have changed the pattern of the degenerative market。
With 10 years of experience in the operation of oral institutions and now full-time strategic advisers, the south has been told that this medical business model is characterized by the pursuit of extreme commercial interests。
In kwok's perception, some private hospitals are heavily advertising and telephone sales teams are formed to look for potential clients. When the consumer is diverted to hospital, it is not the doctor who is first approached, but a consultant — introducing the service — that leads to the customer's billing。
This reliance on talent is often carried out by sales personnel with non-medical backgrounds. Their wage structure is based on a build-up system, and if they fail, they are required to “donate” (i. E., fine). A private dental clinic doctor in shanxi said to southern journalists on weekends that consultants in some private clinics in the area had met the performance requirement of $300,000 and were paid up to $15,000, higher than doctors in the same unit。
A manager who worked in a private dental clinic revealed that the value of the consultant's position was intended to increase the efficiency of attendance and patient service experience, but that, driven by performance pressures, counsellors tended to sell radical and excessive treatment programmes. For example, in order to increase the turnover rate, one of the words frequently used by consultants is to point out the defects in the customer's appearance and to promote anxiety, “we call it `magnifying pain points'”. Then, the consultant would throw out the temptation of a low price, “how much would it be cheaper to make a decision today”。
In some private clinics, counsellors are even empowered to develop patient treatment programmes. A nurse who had worked in a private dental clinic for three years told journalists in the south that, on weekends, counsellors sometimes offered less programmes than doctors, but that patients were preconceived, and that doctors felt uncomfortable。
Another dental assistant, who had only been in practice for a year, said that it was often not easy for doctors to point out directly to patients if they believed that there was excessive medical attention to the consultant's programme. “if they do not, they will not assign patients to doctors. The doctor may be interviewed and dismissed if the performance for two consecutive months fails.”
In practice, however, a number of private clinics are open to clients because of their lucrative operating routes. In the private sector, where yuan moon works, the price of the full set of services is around $30,000, i. E. The least expensive of which is less than $20,000, but some private institutions have been able to set the price at $10,000, which attracts a large number of patients。
Guo won opposes accusing private institutions and believes that the positive side of this model is also to be seen. “the contribution is to promote the maturity of health-care privatization and to make it accessible to many people.” yuan yuen, for its part, indicated that many private institutions had absorbed a large number of specialized oral students and provided them with a platform to accumulate experience。
In the case of oral patients, guuan's proposal is to choose a medical institution according to the disease. “small diseases such as filling teeth without technical barriers can be done in most clinics.” however, in the case of complex diseases that are subject to such testing techniques, it is important to believe in the value-for-money rationale and to choose, to the extent possible, a doctor with experience and a hard background, depending on the individual budget。
It is worth mentioning, however, that even at the sanctuary hospital, which is considered safe and reliable, it may be the graduate students in the medical school specializing in orthodox. This was the way in which june completed the initial accumulation of experience。
Industry entering card shuffle
As teeth are grown and collected, dental clinics lose a major profit pillar, and on the consumption side, patients are willing to spend less on oral beauty。
According to data published by good teeth, in the first half of 2024, there were 2401 “cancellation+cancellation” of oral health services nationwide, twice as many as in 2023. The statistical analysis of the number of national dental care institutions in 2025, published by the dso, another dental counselling service, shows a net increase of 3. 99 per cent in the total number of registered and operating dental care institutions in 2025, a significantly slower rate than in 2024。
“capital-led clinics lack a virtuous business model. It is carried on a low price basis and every day seeks to obtain new patients. But it's just thirst and can't keep the institution alive for long。
June explained that the most common type of claim among patients driven into the clinic by physical anxiety is redress for “sniffy”. However, when measured by industry standards, many “patients” do not have more lip lines than the link between the nostrils and the jaws, and there is no need to carry out orthotics. “if they do so, they may turn back and complain that we have made her an inner mouth”
Shigeki also indicated that some “patients” were influenced by some web science videos and that excessive superstitions and deformities were used to change the face. Such unrealistic expectations may be a source of danger for future medical disputes, and the severe tree can only argue that it is not sufficiently qualified to ask for additional insight。
For patients in general, the greatest risk in industry is the sudden collapse of a deformity institution, leaving patients in the process of correction without access to follow-up. Yuen indicated that normal costs were paid in full, but the treatment cycle could span several years. If the institution “runs the road” during this process, it may be difficult for patients to find new doctors willing to take over, causing problems。
Unlike many pessimistic peers, gue won believes that the next opportunity for dramatic growth will come. In 2023, the number of positive cases in china was only about 4 million, with a penetration rate of less than 0. 4 per cent compared to the potential market of 1 billion people, meaning that the future development potential of china's positive markets is enormous。
In his view, many of the citizens of cities on the 3rd and 4th lines were seriously deformed due to eating habits, but they did not pay attention to malformations. There is still room for opening up this segment of the market, “but it is at the heart of the need for oral institutions to find a balance between medical quality and commercial interests”。
Pan-hee, yuan moon, yan-soo
South weekend journalist, hayang, south weekend intern, zhang ka-hin
