[leading] newest! Apple sales at the time of the deadline
Reporter, china foundation, amman
On 22 january, the apple chinese official network entered the latest new spring time-limited concession, and the user purchased the specified product from 24 january to 27 january 2026 on the basis of an eligible payment, with a maximum of $1,000 in the province and a maximum of 24 interest-free breaks. However, the latest iphone 17 series of mobile phone products are not subject to price reductions。
Specifically, the products involved were iphone16, macbook, ipad and apple watch, each customer being limited to two items per product category to support 14 days of unprovoked return。
The event, it was described, was aimed only at end-user consumers, using payment treasures, flowers, micro-credit payments or using commercial banks, china construction bank, china chamber of commerce and industry or other credit cards with visa and mastercard symbols, and was not allowed to be paid in the same manner as any other promotion, discount or concession。
Internet users:
In response to this price reduction, a number of netizens have said that “this preference ... Is more expensive”: “the third party is much cheaper, and i will not buy it directly from the official network”。
The apple network shows a sale price of $5,399 for 128gbiphone16 who participated in the concession, and about $5099 after the concession。
However, the same mobile phone at the kyeongdong flagship store, after receiving state subsidies, was sold for less than $4,500。
There are also a lot of netizens who think it's apple art of silos. Netizens indicated that the cost of the 2nm chip had risen by 80 per cent, resulting in a new iphone 18 series or price increase in 2026, and that the reduction in the old price could accelerate the clearing of stocks. In addition, apples rely on premium space to absorb cost pressures, while domestic machines may follow up with higher price of storage chips, creating a contrast between “crop price reductions and domestic price increases”。
Apples sell first
According to incomplete statistics, this is the third price reduction for apples in six months: in may 2025, the official channel of iphone 16 pro was reduced to $5499 (a decrease of over 25 per cent), followed by an increase of $4299; in december 2025, the iphone17 pro series was reduced by $300。
The price reduction strategy for apples, combined with domestic subsidy policies, did significantly increase their sales。
On 20 january, the latest data released by idc showed that in the fourth quarter of 2025, the volume of apples in the chinese market increased by 21. 5 per cent over the same period, returning to the first place with a market share of 21. 1 per cent。
According to industry sources, the performance of apples in the chinese market varied markedly in 2025. The fourth quarter of the financial year, apple 2025, showed revenues of $14,493 million, a 3. 6 per cent decrease over the same period, and of $64,377 million over the same period。
However, this downward trend was reversed after the release of the iphone 17 series. Third-party statistics show that the cumulative sales of iphone 17 series in china amounted to approximately 1. 2953 million by week 49, 2025。
The digital blogger's “digital chat point” post revealed that the iphone 17 series was prominent in the chinese market, with total activations exceeding 17 million, of which the high-end iphone 17 pro max monomer was activated by more than 7. 85 million units at an average actual sale price of about $11,000。
According to the organizers, the agency predicted that iphone 17 pro max would activate 10 million in the first quarter of 2026。
