On the national holiday, there was a wave of shopping for tourism goods in various areas. While these commodities should have strong local characteristics, many tourists find that the same bamboo sculptor, the same wooden knife, the same wood combs are selling the same “local specialty” in hundreds of view areas, and that the homogeneity and low endurance of tourism products are such that they make people less likely to buy。
On the fourth of july holiday, a tourist bought a “broidery” bracelet in a view area of the country. The visitor had no choice but to say that a hankie with several flowers was called "sucupuncture" in nanjing and suzhou, and to sichuan it was called "build" and to jiangxi it was "build". Some tourists spit: "friends go to sichuan and bring me a comb that says `the shaolin temple'." even more, they say, “it's better to go to the viewing area to buy goods than to go to yiu, where they should be”
Cultural derivatives, including tourism souvenirs, have long been characterized by lack of creativity. In response, industry indicated that while there were many ideas about tourism souvenirs, institutional mechanisms to make good ideas a good business were lacking. On the one hand, the authorities concerned need to step up their efforts to protect the copyright of tourism souvenirs and to combat piracy; on the other hand, the industrial chain of creative products needs to be closely linked. This is the way to produce well-known and seated tourism souvenirs。
Currently, some of the country's landscapes are already trying to dig up tourism commodities as “rich mines”. On the national holiday, in the trade fairs of the nanchang 8 memorial museum, there was a great deal of human activity with the words “eight together”. Together, wang xiaoling, director of the memorial museum, said: “our goods have been improved and perfected according to the needs of tourists.”
In the case of feature souvenirs, wang xiaoling believes that the landscape needs to work with companies in creative, marketing, copyright agency, etc., to create resource genes that cannot be replicated and to create “special feature souvenirs that cannot be bought by leaving this site”。
In addition, it was suggested that the landscape could deepen cooperation with universities, scientific institutions and involve them in the development of products for which markets could be provided and win-win。
Responsible editor: zhang dei
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