On 9 april, 2016, the 18th edition of the newspaper published " lack of dedicated paper last august " , which was purchased only in january of this year: 7 months without a single trademark registration " ; late that day, the general directorate of state administration of commerce and industry issued a public announcement on the website of officials: the directorate-general of state for commerce and industry attached great importance to it, and the director-general immediately instructed the authorities concerned to check the situation, respond to concerns and make serious changes。

Screenshot of the website of the national directorate of commerce and industry
“the general directorate of commerce and industry sincerely apologizes for the delay in issuing a trademark registration certificate and the inconvenience caused to the trademark registrant, due to the cumbersome procedures of the procurement chain and the lack of linkages between departments.”
The bulletin also disclosed that paper supplies for trademark registrations were now in place, that overtime printing and distribution had commenced on 28 march and that all the backlog of prior trademark registrations had been issued to the registrant by the end of may。
The exclusive coverage of this newspaper and the subsequent response and apologies of the general directorate of commerce and industry were reproduced by several prominent media, such as the news, the voice of china, the china news weekly, the beijing youth journal, the new millennium news, the law and order evening, the kyohua times; in our largest mobile news client, the cumulative number of comments on the incident has exceeded 150,000 “web-e-news”, including self-exposed trademark applicants and practitioners who have experienced similar encounters; and in the famous social networking site “new wave weibo”, “the trademark office has lost paper” has become a hot topic, reading more than 5 million people。
A reporter from the beijing evening newspaper returned the interview with the intellectual property lawyer yusheng (alias), who was interviewed on 7 april。
"i've had a lecture in shanghai today, and i've been sitting down with the boss of dozens of companies, and everyone knows about it." he said that the delay in issuing the trademark registration certificate by the trademark office because the paper was not in place did cause greater displeasure within the industry, and that it was difficult for the directorate-general of commerce and industry to be able to “grate its sincere apologies” to the registrant; however, the reasons for the slowness of the paper purchases and the problems that had arisen were such that it was still the responsibility of the directorate-general of commerce and industry to explain further。
At the same time, as an intellectual property industry practitioner, i would like to express my appreciation for the exclusive coverage of the beijing evening newspaper: “if it had not been for the late paper, it would have been impossible to draw so much attention throughout the country, and the directorate-general of commerce and industry would not have responded so quickly to the report, which really helped the people solve the problem”
In an interview with the media, the executive director of the centre for the study of constitutional and administrative rule of law of the people's university of china, prof. Moochuan, said: “it is still through media exposure that matters are taken seriously and resolved, and it is also a lesson that the legitimate demands of the executive authorities on citizens are completely irrelevant.” it was also noted that to be truly credible, it was necessary to specify the real reasons, inform the specific situation and the specific responsibilities of the individual, and that the public should know the true situation. It would not be a good way to solve the problem if it continued to be a dichotomy that casts doubt on the public。
The beijing evening press will follow the matter closely and seek further responses from the general directorate of commerce and industry。
Can't issue a trademark registration in six months. Heart
Trademarks are product identification cards, business cards for enterprises to create autonomous brands, and the law protecting intellectual property rights. However, since august of last year, all licensed and advertised enterprises throughout the country have been unable to obtain a long-awaited trademark registration. According to a media investigation, the reason for this was that the trademark registration paper was “no” and could not be printed. Yesterday, the directorate-general of state for commerce and industry confirmed its apologies to the trademark registrant and stated that the paper supply was in place and that it would be made available as soon as possible after overtime。
It is not possible to issue a trademark registration certificate for six months, and what is missing is not paper, but responsibility for serving the economic community. The total number of trademark applications in our country for the year 2014 was 2,285,000, which is calculated to mean that at least 1 million successful trademarks should have been registered long ago, owing to the strange reason that they could not be printed for use, leading to the downing of a number of business products, the termination of contracts and delays in investment。
No trademark registration has been issued for six months, and there have been no public announcements or declarations, showing the imprudent and lazy behaviour of the relevant functional units. Why is there no scientific estimate for printing the dedicated paper for the trademark registration, leading to a sudden break in the slot, and why is it not disclosed in a timely manner to the applicant business to explain the real reasons for the delay when the paper is unprintable? Paper was missing last august, and why was the procurement announcement issued in january this year on the chinese government procurement network? The late purchase of the appropriate paper is a cumbersome procurement process, a lack of linkages between departments, or is it a prevarication and culpability
The reform of the decentralization and commercial system has greatly stimulated public enthusiasm for entrepreneurship, with more than 10,000 new businesses now operating on a daily basis and a significant increase in the number of applications for trademark registration. It is important to keep the business alive. But how can businesses operate and grow healthy if there are repeated “paper” errors
The transformation of government functions requires both the untying of markets and the highlighting of service optimization. The responsibility lies in the “registered trademark” in which all levels of government perform their services. The effectiveness of the reforms will not be hampered by “last kilometres” only if the soil is in place, and there must be firm removal and serious accountability for the “intestine blockage” that fails to discharge its responsibilities with due diligence. Chiu




