“students of learning are growing, and the roads are becoming more and more damaged, to the point of inaction.” i'm sorry
When you're doing your job, you're interrupted by two words, "focus up," and you're all confused when you write your plans, and when you talk to your colleagues, you get off your core? The information-explosion age, which is no longer a small problem -- it will make your efforts invisible and make decision-making less efficient, which is the typical dilemma of “cognitive overload”, and most people are still struggling with the intuitive vortex of confusion。
Pyramid principles: “gold model” of structured thinking. This core approach to thinking and expression of dilemmas, known as the “pyramid effect”, is essentially a framework of thinking that transforms scattered information into a clear logical system, following the four main principles of “conclusion first, above all, clustering, logical evolution”. It was introduced in 1973 by barbara minto, a prominent united states consultant, as the first female consultant in mckinsey's history, who, in dealing with big business information, found that the human brain was born to prefer structured information and created the model based on cognitive patterns. It has now become the internal norm in mckinsey and has been incorporated into the core curriculum by harvard business school as a “thinking imperative” for the global workforce。
From being adopted to being adopted: a programme's “reverse” path. Lee lee, a member of the marketing department of a technology company, was rejected three times in a row for a new product promotion program – in the first draft he listed market research data, competition analysis, implementation details, without defining the core objectives, and on the third page the leader sees that he still has no idea what he wants to say. Later on, li recast the pyramid principle: the core conclusion of the "recommended focus z generational community extension, with a 25% change rate expected" was launched directly, followed by three dimensions of "cost-controllability" of "cost-controllability", supported by specific data for each dimension, such as "z generation for target user 68%" "community input costs 40% less than traditional channels." the report was adopted in only 8 minutes, and the successor programme was overstretched, resulting in promotion opportunities for li. This case is perfect proof of the power of the pyramids to “simplify and hit the core”。
Three-step mastery: pyramid theory and practical skill
1 minute frame configuration: first, the core conclusion (e. G., “additional passenger manpower is required for next week”) is determined, followed by three supporting arguments (“a 50 per cent increase in daily consultation” and “a 30 per cent increase in the number of user complaints” of the available passenger service”, each supported by 1-2 data / facts, quickly forming a clear structure。
Mece classification: when dismantling, ensure “independentness and complete exhaustion”, for example by analysing “sales decline”, which can be divided into three categories of “products themselves” “marketing channels”, avoiding duplication or omissions。
Scqa expression template: how do we break the rules by using "background (s)-conflict (c)-question (q)-answer (a)" to start with, for example, "current industrial competition has increased (s) and our municipal share has dropped by 8% (c)?" (q) it is recommended to activate the sinking market layout (a) to capture the attention of the audience in an instant。
The key to upgrading thinking: managing chaos with structures. The pyramid principle is not a rigid expression template, but rather a think-scaffold that helps us break the intuitive breakout cognitive trap -- it saves us from each other's information collage costs in communication, and avoids falling into the maze of detail in thinking, which is the core logic of behavioral economics of “optimal information processing”. From reporting to writing to decision-making, the methodology is helping to focus our focus and improve our efficiency. Next time you face a complex problem, will you stop the confusion and build your own pyramid structure
# behavior economics # cognitive trap
