Red star news
According to the red star capital bureau, on 6 august, the recent surge in demand for air conditioning in the north-east region has led to a significant increase in the demand for air conditioning, with consumers breaking off online and offline on social platforms。
At the same time, consumers in the north-east will face long queues for installation, even if they buy air conditioners, owing to the lack of sufficient staffing reserves. To address this situation, major brands have arranged for air conditioners from other parts of the country to be supported in the north-east。
Air conditioners are known to have long been in low air conditioners consumption in the north-east, and in view of this, the supply and installation of air conditioners in the north-east are understaffed in the interior. The installation manager, supported by zhengzhou, told the red star capital bureau that the total number of installers at harbin air-conditioned net was almost nine times lower than in zhengzhou, and that each site had to process almost 1 per cent of the unit per day。
In june and july, air conditioners increased dramatically
The master of foreign aid said he'd been working for a week
Late in june and july, high temperatures continued in the north-east, where people began to purchase air conditioners in large quantities. On social media platforms such as little red books and weibo, many north-east consumers indicated that there were disruptions in air conditioning purchases, the non-issuance of electricity, and queues for installation, with users indicating that “underline malls said they would not be installed until half a month later”。
On 6 august, the red star capital bureau contacted a number of electric door stores located below the north-east line. Under the harbin guerrilla electrical line, staff stated that the door shop had experienced at least two sales failures in the previous few days, and that it might take a week for consumers to install air conditioners because of the lack of an installation master。
In order to ease the load pressure, the brands arranged for the air conditioners at various locations to support the north-east, and the “northern division” of air conditioners became an important cut-off for this north-east air conditioner heat。
Master zhengzhou went to harbin on 23 june this year to support air conditioner installation and returned to zhengzhou only on 31 july. He told the red star capital bureau that in june the first group of 60 personnel had been deployed to handle approximately 10,000 local leftovers, but that after a week of work, the leftovers had increased to over 50,000, and the company had deployed dozens of additional units to support them。
According to master lung, air conditioners were installed when the general house was renovated in other areas, but not in harbin. "most of the neighborhoods i went to didn't have air conditioning, so once the weather got hot, there was a sudden increase in the single volume. In addition, the thickness of the walls in the north-east and the difficulty of installing them are important reasons for the slow digestion of leftovers.”
Since this year, the north-east has experienced extremely high temperatures and, according to the china meteorological service, in july this year temperatures in large parts of the country were close to the same year-long peak. Of these, heilongjiang, jilin and northern liaoning are over 1-2°c. In this context, in the north-east, as a result of heat searches at high temperatures, shenyang washed up at 35°c six years later, and the river of the desert experienced high temperatures above 35°c two days in 55 years. In media interviews with citizens of the north-east, it was stated that the traditional hot season in the north-east, which usually lasted from july to august, might have passed, but it began to heat up in june this year, which was an important incentive for north-east residents to buy air conditioning。
Northeast air conditioning sold only 11% of the total annual sales in east china
Underline air conditioner sales in jilin increased by 788. 4 per cent
Previously, the north-east region had been a national low air-conditioning requirement。
According to china household survey yearbook 2024, at the end of 2023, the average air conditioners per 100 households in liaoning, jilin and heilongjiang provinces were 65. 6, 21. 5 and 15. 6, respectively. In contrast, the number of air conditioners per 100 households in jiangsu and zhejiang stands at 237. 3 and 220. 2。
In addition, industry online data show that in 2024, domestic air-conditioning sales in the east china region amounted to 3. 412 million units, compared to 3. 89 million units in the north-east region during the same period, which is slightly higher than the late north-west region, where 3. 52 million units were sold。
The current condition of air-conditioning requirements in the north-east has led to a weaker supply and installation of brands in the north-east than in the interior. The above-mentioned sponsor of the support stated that he had been to harbin's larger local after-sales site, which had a total of eight teams (2 each) and a regular site in zhengzhou, around 80. In addition, one after-sales site in harbin handles only about 10 installation requirements per day, but at least 1,000 in zhengzhou, regardless of extreme temperatures。
