On may 7, 2025, the volvo car organized a high-profile new energy strategy and supermixed new product communication at the shanghai design centre. During this meeting, volvo's car weighed heavily and launched a new sma supermix structure, which also featured the first model based on this structure, the new volvo xc70。
The new volvo xc70 model, which is the first supermixed suv under the volvo flag, can reach 200 km of pure power extension miles under cltc, making it one of the most excellent intermixed vehicles so far under volvo brand。
“volvoxc70 marks a strategic move into supermix, a perfect bridge to full electrification. It provides us with an extremely attractive option for consumers who are not ready to accept pure trams while maintaining a balanced product layout.”
Volvo's car released the first supermix of the luxurious brand, opening up a brand-new supermixed market
Today, the market for new energy vehicles is getting hotter, although in the luxury car market, there are few new energy vehicles that can meet consumer demand. With its deep and long-standing underlay, and keen insight into future market trends, volvo was the first to introduce a supermixing structure in the luxury car market — a brand-new sma structure. As a pioneer and model for the architecture of cars, volvo used to build many best-selling models based on its very forward-looking architecture design concept, and to earn the confidence of millions of car owners. The spa structure launched by the volvo cars has pioneered many technologies in the industry and has provided a powerful advantage to the product matrix of fuel trucks. Spa2 pure electricity architecture, and a completely new model for the luxury pure electricity market. The emergence of this new sma supermix structure will go hand in hand with the pure power structure that was previously released, becoming a central key initiative for volvo vehicles in their overall electrification strategy in the chinese market。
In keeping with other volvo automobile products, the new sma architecture, in its safety research and development work, has also always used the real world traffic scene as the basis for its own research and development pursuit with higher than standardized safety ratings. At the same time, with the powerful power of china’s new energy industry, volvo’s brand-new sma structure has demonstrated its competitiveness ahead of its peers in terms of vehicle sustainability and intelligent experience, while at the same time it has been able to respond to demand for cross-level, different-type development, thus helping volvo vehicles to successfully develop a brand-new luxury super-division market. The volvo xc70, which is the first model based on the sma structure, will become an extremely important component of the volvo car product matrix。
Nordic rational design, incorporating forward-looking design language
Volvo xc70 is a long, long, long-lived work of volvo cars, which perfectly interprets scandinavian design philosophy. The new car not only inherits the traditional elegance and restraint of nordic aesthetics, but is more integrated into forward-looking design language, displaying the unique aesthetic expression and human temperature of the volvo brand。
The new car uses a new generation of volvo design languages, and the overall style is about the tone of rationality in nordic aesthetics. Flowing body lines depict dynamic and elegant visual effects, with cross-cutting designs before and after highlighting the harmony of the whole shape and the visual image of confidence between motion and motion。
The front face of shield electrification: the new front face uses integrated design to move away from the traditional open grids and replaces it with a simple and solid shield configuration with a calm and confident atmosphere that further strengthens the visual features of the electrification era. The logo of the hammer of thunder brings a new and more powerful image of the classic。
Flow line moving sideways: the side of the car sculpts with a clean line, with a clear outline of the contours. Longer axle distances make the whole car more complex. The iconic engine cabin line stretches from the head to the tail, and is perfectly integrated with a sculptural shoulder line that shapes a quick, comprehensible and quiet body profile. The chromium plating strips in the lower part of the vehicle surround the vehicle in such a way as to strengthen the overall sense of stability in a condensed manner and convey a high-quality sense in the details。
Fong jun pulls out the tail: the rear of the new car is being sprawled with a smooth top line, and together he draws out a wide and comfortable cabin space. The emblematic viking ax taillights effectively alert the back of the car in special weather conditions to ensure the safety of the car. Vertical c taillights are further integrated with back windshields, presenting a modern architecturally designed sense of structure that integrates functionality with aesthetics。
The nordic spirit: the volvo car has carefully designed the colours of the car for the new car, ranging from deep cowboy blues to soft desert sands, from fashionable ash to mysterious greens of the pine lake, to congregate the natural essence of northern europe, blending with modern times, allowing each owner to find the exclusive choice that best expresses personality, giving a unique colour to each journey。
The launch of the new sma supermix structure and the volvo xc70 will fill the current gap in the luxury supermix market and provide consumers of the luxury new energy car with more diversified options to help the volvo car to lead the luxury new energy market. Volvoxc70 will be on the market in the second half of this year, and after the chinese market, volvoxc70 is also expected to be launched in other markets in the future。
