“taiyun is scheduled to be on the market in september 100, and it should be fine this year if the capacity is guaranteed.” in an interview with the press, sukin river, the managing director of chang shazuntai's motor vehicle, was confident, “we tried to sell the internet some time ago and sold 97 vehicles in 28 minutes”
For a traditional fuel car, the sale of 5,000 vehicles over a three-month period is not worth mentioning, however, the cloud of the sukin river is a pure electric vehicle. A successful attempt would no doubt be to reach the sales levels mentioned above. “trying”, on the one hand, in terms of sales data for the country's new energy vehicles over the past seven months, it is the qin of biadi that has the best sales and the highest interest, whereas qin is a mixed power, rather than a pure electric power, which is more reliant on infrastructure, such as charge-posts, than on plug-in hybrid power, so that it is less important to focus on and sell than a mixed vehicle. Statistics show that, from 2010 to date, only 5,000 cars have been sold for pure electric power and iev, while only 1,000 have been sold for about two years in the renwei e50 market。
For this reason, the survey data provided by minghua oblast, shanghai, show that, in addition to the real challenge of a purely electric and plug-in hybrid model, which lacks infrastructure, excessive purchasing prices are the primary reason for impeding the purchase of pure electric vehicles. In the case of pure electric vehicle veng e50, the market price is $128,000, excluding double state and shanghai subsidies, while the price of the equally located traditional fuel car is around $60,000。
The other side is supported by the fact that the market for pure electric vehicles of over $100,000 is difficult to pry, but the market for low-speed pure electric vehicles of less than $50,000 is flourishing. According to data, the domestic market for low-speed electric vehicles reached around 350,000 throughout 2013 alone, but it is not included in the sales of new energy vehicles because it is not endorsed by the state policy。
Thus, in the view of industry, it will be crucial for traditional motor companies to make a breakthrough in the area of new energy vehicles and to better balance technology and costs. “in terms of national and local subsidies, the final sale price for cloud 100 can be as low as $50,000.” the sukin river told reporters. This is mainly due to cost savings resulting from the fact that almost 80 per cent of spare parts, except batteries, are self-sufficient in the system。
In the sukin river, unlike traditional car marketing, cities on the 3rd and 4th lines, as well as urban-rural interfaces, are the regions with the highest demand for new energy vehicles, rather than the first-line cities. Thus, the ultimate route for new energy vehicles is “rural encirclement of cities”。
It also bodes well for the future of the cloud, which is located at around $50,000, which is likely to rob the market with the low-speed electric cars mentioned earlier. “i do not locate our target customers on the population groups, nor do i exclude them.” the sukin river gave an ambiguous answer. In practice, however, he believes that a total of $50,000 in pure electric power is a great advantage over low-speed electric vehicles, the most important of which is to meet the nationally accepted “two 80” (highest 80 km per hour and continuous mileage, respectively) standard, and to be allowed to board and receive subsidies。
In fact, not only the crowds represented by the sukin river, but with the gradual implementation of national and local subsidies to the new energy automobile market, a growing number of brands are starting to grow at a “low price” motor vehicle market of less than $100,000. By means of double subsidies, jiang yi announced in shanghai an iev4 with a sales price of just over $70,000, which had previously been launched on the shanghai market with a final sales price of $998,000 and then on the beijing market with a final sales price of $748 million. According to the person responsible for the jiangyei bus's new energy vehicle, after the market in beijing, the number of orders for iev4 had exceeded 100, while the shanghai area had very little sales. In the view of the above-mentioned persons, the main problem is still the “sale price”。
The survey data provided by minghua, shanghai, showed that if the “prior” of new energy vehicles exceeded 30 per cent compared to the equivalent level of fuel vehicles, only 7 per cent of consumers could accept them, while two thirds of consumers could accept new energy vehicles at between $30,000 and $80,000. As a result, it might be possible to change to some extent the current market pattern for new energy vehicles if they could introduce more new energy products in the zone。
Previously, in an interview with a journalist, the deputy general manager of jiang wai motors inc. Stated that jiang hui's positioning was a new “best value for money” energy vehicle. For an increasing number of “low-priced cars” with a capacity of less than $100,000, wang longfei, president of biadi motors inc., believes that more car-types are conducive to bringing new energy-car markets together, and that only if the market is put in place first will there be greater scope for the development of the industry。
Responsible editor: zhang dei
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