1 replicate pc to maintain dual brand competitiveness
On 1 october 2014, the united nations formally completed the acquisition of ibmx86 servers. At this point, the acquisition campaign, which was so intense, finally turned out to be a round. Just after the 11th holiday, on the first day of official work, the official ibm-related welcome ceremony was held for over 1,000 employees. After the welcoming ceremony, the author also interviewed two key leaders of the organization, yeming and yao yao, on issues related to the takeover。
As vice-president of the united nations group of southeast asian nations (uniwg) and managing director of the china regional client business department, child welfare has been a familiar member of the united nations since 2005 and has, through a number of measures, led to an increase in the market share of the union’s products from year to year. Yeming is now the vice-president of the consortium, with the new membership of the system x sector, which is primarily responsible for the operational units of the systems x and pure systems in the china district。
Replicate pcs to maintain dual brand competitiveness
With the acquisition of the ibm x86 server business, it is believed that the most important concern is certainly the acquisition of some of the initiatives in the server market, and we also interviewed the boy scouts in this regard。
Vice-president of the united states of america, general manager of the department of corporate business of the china region, boy boyo
In his view, the following can be summed up in the light of the successful experience with the acquisition of pc:
First: the consolidation of pc operations has brought together a great deal of experience and, at the same time, a great deal of experience in mergers and acquisitions of other companies for joint ventures. The acquisition of system x gives the federation an opportunity to learn and improve its capabilities, and the team will be humbled and learning to believe that it can be culturally well integrated with system x。
Second, it is assumed that the business model will maintain the relative stability of the old system x business model, including the marketing team, including the operating system, including marketing planning, to ensure that system x has a relatively independent and complete ecosystem to maintain its original partners and a wide range of clients。
Thirdly, the strength of the association is the opening up of the final commercial client, with the thinkserver team sharing client information with the system x team, working together to reach out to clients and sharing client information, including joint discussions on a range of client-to-client packages. This increases the choice of products and services for clients。
Finally, the child worker said: “we believe that through these structural adjustments, including more investment in resources, we should be able to have confidence in future performance.”
2 strengths and complementarities
Strengths complement each other
The integration of system x and thinkserver is highly complementary, and thinkserver will focus on tower and 2-carriage servers, with some custom-type thinkserver being stronger; system x will be at the higher end, especially on 4 and above, and 8 blades, including integration structures, will be the strongest solution and product mix in the industry, so it and thinkserver will coexist for a long time, and after acquisition, it is thought that different choices can be given to clients, with up to 60 different portfolios of products being acquired to be available to users。
Vice-president of the united states group, general manager of operations, systems x and pure systems, china
With regard to the way the future system x and thinkserver teams will operate in the market, boy scouts and yeming both expressed their overall interest in the idea. At the same time, yemei emphasized that “the two teams' collaboration is characterized by openness, learning from each other and compromise. The first is to consider users, the second is to consider whether, in the case of a large client's team or the system x's team, they can make a reasonable decision together when they are closest to the client and closest to the client's best understanding of the client.”
Yeming also analysed that the x86 server market is a big market, and that the manufacturer alone, even though system x plus thinkserver is about a few hundred sales, is not in a good position to serve the whole market and chinese customers as a whole, so system x plus thinkserver is certainly a very important team of partners and will come together to serve customers. Access will push the associated products to different regions in different industries。
How can one plus one be greater than two after acquisition? Ye myung indicated that the federation would like to maintain the dual brand operation, with two relatively stable channels. At the end-user-end market strategy, solution end, one voice, one strategy, so that system x and thinkserver can support their customers, have a clear sense of regional coverage, a clear sense of channel policy, from back-end products, markets to front-end channels, to sales, and an overall support structure, which is the basis for co-growth in china。
At the end of the interview, boyo-yo said: “before there will be no business decisions for system x or thinkserver by large clients, but rather by joining large customers in the china region, a message that must be sent very clearly. System x plus thinkserver will work together to increase the influence of the global server market.”
