In 2000, yang yuanqing led a team to the united states to visit high-tech enterprises such as microsoft, intel, hewlett and cisco。
In california's rock beach, the team is determined that within a decade, it will become a truly globalized enterprise。
“in order to achieve this ideal, different paths have been tried, such as self-build development, which has been explored several times, and eventually, in 2004, formally sailed out of the sea through mergers and acquisitions of ibm pc operations.”
On october 30th, u. S. C., co-sponsored by the xinhua bank, china sin publishing group, and the think tank of the university of qinghua school of administration, “the lead tourist: a forum for high-quality maritime access for chinese enterprises”, the chairman of u. S. I. C. And ceo yang qing recalled the starting point for thinking about globalization -
Twenty years ago, ibm pc operations were acquired at a cost of $3 billion。
This merger was described as a “branding elephant”. I'm trying to get the team up to speed, and i'm constantly exploring the path of integration。
For example, in order to avoid the risk of staff and customer losses after m & as, during the transition period, ibm products, brands and brands operate independently, subject to business stabilization before being further integrated according to different product characteristics。
Real globalization, where m&as are the starting point, integration is the key。
In yang's view, consolidation is highly complex, not only as a consolidation of financial statements, but also as a systemic integration from product, brand to supply chain, organizational culture, etc。
The successful integration of ibm operations has led to a clearer and more empirical and methodological approach to the thought-out path。
The presentation featured the first icftu operational approach to 20 years of globalization, namely, the three key pillars of global supply chains, global r & d systems and global market marketing systems, as well as digitalization and esg。
“the basis for the growth of chinese enterprises in the global market must be the roots of china. Looking back at the past 20 years, the association is not only outreach but also internal empowerment.”
According to yang yuanqing, about 80 per cent of the production, 70 per cent of the research and development staff and 60 per cent of the employees of the union are located at china's base camp。
Deepening overseas markets seeks to effectively integrate global resources and achieve strong feedback to domestic markets。
According to yang yuanqing, “go out” alone is not enough, and chinese enterprises need to accelerate “go in” and “go on”。
He made three recommendations: focus on building globally renowned brands through localized product innovation; focus on building resilient supply chains through closer proximity to local markets; and focus on working together to win-win corporate citizenship in local markets。
Twenty years of active globalization have led to an increase of more than 18 times the annual earnings of the association and have made it a “leading nation for the globalization of chinese enterprises”。
At this time, new energy vehicles, lithium batteries, photovoltaics and other related enterprises have accelerated their access to the sea, requiring the practical experience of former travellers。
At the forum, the chinese press group published " out of the sea: 20 years of globalizing a practical approach " 。
It is written by qin soo, a leading media and humanist and economic observer, liu liping, a financial and economic writer, xu dingbo, a professor of accounting at the central european institute of international business and industry, who serves as an academic consultant, and provides practical and practical guidance to enterprises going to the sea by reproducing the difficulties and points of the 20-year globalization of the group。
Yang yuanqing expressed the view that the united nations, as the beneficiary and promoter of globalization, “will continue to use its advantages to help chinese enterprises move to the world and promote connectivity, value-sharing and shared prosperity between china and global markets”。
