At present, china is the world's largest vehicle consumer market and, as a result, almost all luxury brands use the chinese market as their “second home”. As chinese consumers ' purchasing power continues to rise, the luxury car market has continued to burst in recent years. Among them are the traditional german elites, such as benz bomaudi, and others, such as jaguar, cadillac, lincoln, and others, who compete in the competition。
And the lincoln car, which has been dubbed the “president's throne,” has attracted a lot of chinese consumer attention, thanks to its long history and its coarse sense of luxury. However, after giving lincoln's car owners enough “face”, lincoln has also been exposed to more quality and service problems. In recent days, the headline of the car, app, interviewed a couple of lincoln owners, so let's see what they've done
Dealer's private service charges
"how can you charge $3,000 for a car?" mr. Lincoln mkc argued that mr. (alias) had no choice but to turn to the front page of the app. Mr. Zhang recalled that he had been in a hurry to buy his own car and bought it in full, but found that he had charged an extra $3,000 for his services。
Subsequently, mr. Zhang called lincoln's official guest service to advise him on the matter, and the response was that “linken china has never had such a fee clause, and that the fee for private services is a personal act of the dealer and has nothing to do with lincoln china”
Subsequently, mr. Zhang asked the salesman who bought the car himself, who explained that the service fee of $3,000 included transportation from the factory to shop 4s and berth management, and that no related invoices would be issued to mr. Zhang。
For the services of lincoln's distributors, the headline of the car app conducted a treasury survey of several luxury brands, including lincoln. In the case of beijing, for example, almost all luxury brands indicate the need to charge bank charges, which range from hundreds to thousands of dollars. It is worth noting that lincoln brand “service fees” are much higher than mercedes bmw, among others, and range from $2,000 to $3,000 in different stores。
Thus, it is easy to see that treasury fees have become a major means for distributors to earn profits, and that such “discretionary fees” behaviour reflects weak plant regulation, which, if not prohibited, can harm brand influence。
Buying a car loses power twice a year
In addition to the “fee-paying” problem, mr. Lincoln mkc claims recalled that, since the purchase of lincoln mkc at the end of 2016, there had been two power losses in the year 2017, the first of which occurred when mr. Zhang left work and went to the basement to drive and found his door unopened, when mr. Zhang immediately called for help, and the car could only start normally after “rescued” rescue workers。
Shortly thereafter, in october, mr. Zhang went to work in the morning and found once again that the door could not be opened, when mr. Zhang was unable to call for help because of his rush to work, and then called for help and solved the problem. But mr. Zhang has also raised a number of questions about his own car's cylinders, and has there been a problem with the battery's quality two times after a year's purchase? The staff member who sold the 4s also explained that “the smoke lighter in the car could not automatically shut down the power and remained in use, thereby causing a loss of electricity in the bottle”
At the same time, staff at 4s also recommended that the owner of the vehicle should replace the bottle for about three years. As is well known, the replacement cycle of a general vehicle's cylinder is five years, and lincoln, who is dubbed a “presidential wheel”, should not it have a longer life cycle than the normal vehicle's bottle
In addition, another owner, mr. Wang (alias), also spits on the headline of the car, and the spare parts in the trunk are not available at full size. “the spare parts are not understandable in full size and were also communicated when the vehicle was purchased, but the location of the spares is not entirely unreasonable”. At the same time, the owner of the car threw up, and the car moved in a short time after it was bought, but then the 4s store solved the problem, and the after-sold mechanic told mr. Wang: “the sound is the disease of the car, and a little sponge between the medium control and the windshield is enough.”
The reasons for the above are essentially lincoln's own design. It is very rare for some of the main joint brands on the market, even autonomous ones, to happen, and it is hard to understand that lincoln, as a luxurious american brand known as the “presidential seating”。
Poor attitude on the part of distributors
Referring to the “presidential” services, mr. Lincoln mkc claims that mr. Lincoln recalled that his car was not purchased in his own city, that when the guest light was broken, he was nearing a lincoln 4s shop, that his car was still under warranty, that a light should have been replaced free of charge, and that the person at the 4s store replied to him: “the other 4s store is ours, and we are free to see if you maintain it.” in short, they have to maintain their own shop in order to repair it free of charge。
At the time, the owner was very angry and immediately called lincoln's official guest service, and his reply was: “you coordinate yourself, we have no authority over the matter”. Mr. Zhang was very reluctant to do so, but did not know who was to be reasonable and had to fix the lights at his own expense。
In addition, the owner of the car, mr. Wang, has also complained that lincoln has different preferential activities when buying in different regions. The owner of the car recalled that when he bought the car, he asked about the preferential activities in different cities, some of which said that they had had two years of interest-free activities, while others said that they had not, and that when the owner wanted to finally start, the city in which he was located did not, he called lincoln china, which replied, “the preferential activities are national unity”, while the owner referred the problem to lincoln china, which, after a short time after the telephone call, the local dealer's leader approached the owner on his own initiative, said that he had such a concession and hoped that the owner would not speak to anyone else. Taken together, these problems may be due to the inadequate management of distributors by lincoln。
Currently, autonomous brands are concerned with quality and service enhancement, and lincoln, as a representative of the luxurious brands of the united states, is plaguing many drivers about the quality of products and the lack of control over the quality of services. In mr. Zhang's words, “we really don't expect lincoln to be able to offer me ‘presidential’ services and luxuriousness, but at least i'm thankful for lincoln's offering me a good product and a better service than the mainstream brand.”
