Samma wanted to use the children's suit as a “front-line” force for live telegrapher development。
An official recent post in samma's clothing says that samma's shares are live in the business of innovation. – while my business was selling over $58 million for the first time, i signed an annual cooperation agreement with 10 brands and 13 dalits。
According to the description of the simma dress, for the general consumer, i am the son-in-law platform under the banner of samma, which brings together barabara, mini-bala, pumakids, asicskids, samma children, vivid box, senma children, makala, mondo, and the best of the same. The target consumer group is children between the ages of 3 and 14 years and their parents, and is positioned to provide high-quality price-for-products。
At the same time, however, i have a business block for content service providers, which provide live, short video and shelf-based electronics sales services to small and medium-sized businesses at the industry level。
The data disclosed by the samma clothing show that i received 10 per cent short video for the first time in a major event held from 6 to 16 december, hatched 20 new accounts, and signed off with a success of over $1 million。
In addition, simma claims that my business has broken the limits of the company's internal structure by cooperating with external brands in addition to internal brands and achieving zero breakthroughs in nine brand sales. In the sale of explosive funds, the flavour performance reached over $7 million, or 12 per cent。
Source: simma information
However, the brand and name of the person specifically contracted were not published in the simama dress. From my kamikaze app, the brand still has its own brand, cooperative brand, and authorized brand under the banner of samama. But i've got multiple personal connections on the line。
In order to expand my cooperative business at the industry level, samama has also posted a twitter contact for the relevant officials under the article's tweet. The interface is still in contact with the person in question on specific developments in my business, but no response has been received as of the date of submission。
Samma has several accounts on the shivering platform named after my business, and the videos focus on displaying the products of the main child-dressing brand, barabara, and emphasizing that they are officially authorized live internet outlets。
It is not hard to see that sima garments are trying to go further on the live electricity company, especially as pioneers in the attempt to break through with more powerful child-dressing businesses。
Since 2017, the children's clothing business has received more than leisure clothing, making it the main business, and continuing this trend. According to the annual report for the year 2024, leisure clothing and children's clothing in the main business earned rmb 1,814 million and rmb 4,070 million respectively, an increase of 7. 66 per cent and 6. 43 per cent over the same period. The company's labels for leisure and child clothing are senma and barabara, respectively。
Barabara has also been at the forefront of the chinese child dress market for many years. In 2023, the market share of barabara was ranked first in the chinese children's dress market, 5. 2 per cent, with a clear advantage over 3. 3 per cent of the second. Moreover, based on the projections of the european-wise data, china's child clothing market is expected to grow at a compound annual rate of 5. 7 per cent between 2023 and 2028, with considerable scope for development。
Samama dress is also well aware of its advantages in child dress. As of the first half of 2024, the company had opened 151 new shops in the area of children's clothing, and the business block had reached 5385 during the reporting period of 2024. At the same time, more than 200 barabalamon shops were renovated in samma clothing and an estimated 500 were renovated throughout the year。
Source: weibo
Underline channels are already, to a certain extent, well-known areas of simama clothing, but in the search for business growth, simama clothing needs to invest more resources online. According to the 2024-year-old newspaper, online sales, which account for 45. 8 per cent of the clothing business, still have room for growth。
It is worth mentioning that sima garments have also opted for a brand-setting model to explore new directions in the context of increased access to live broadcasting。
In december 2023, on the occasion of the twenty-seventh anniversary of the celebration of the twenty-seventh anniversary, samma clothing officially inaugurated the sunma live wenzhou base, which covers 16,000 square metres, with live booths, selection centres, shooting bases, etc. Chairman qiu qiang also stressed at the launch of the live base: “living is becoming a new engine of growth for samma”
This was followed by samma’s costumes, respectively, and the shivering headmaster, actor jia niang, and batou & bo valley co-founded shukou, vivid-box. While the former are used for comforting and natural adult clothing, the latter are branded as an outdoor sports boy. Vivid-box is also currently being sold in my credit card shop。
The creation of brands with dao would, on the one hand, avoid conflicting with the underline channels of the existing brands of sima clothing; on the other hand, it would help to achieve complementarities by learning on-line operating skills from dao, who would develop their own brands by relying on the supply chain of sima clothing for more cost-effective supply. This cooperative business model, however, tests the conflation of subsequent operations and can easily lead to confusion caused by the unequal distribution of benefits as one side takes over。
The main vivid-box price is below $500, with a similar degree of overlap, both in terms of price and product, with balabala, but has not been comparable in terms of fanship and sales over the course of the year。
Source: weibo
In the light of the current market share of simama clothing in the area of children's clothing, there is no doubt that barabara has a pre-emptive advantage in its cognitive and physical capacity as an online electrician。
But to be able to drive the whole of my electricity company through barabara, it will be necessary to better position other brands of children. Moreover, attracting third parties to re-engage in cooperation also requires more performance on the part of the electrician to demonstrate its ability to operate。
