Lectures and oral course code: 901090131 hours: 32 credits: 211. The purpose of the course, “speaks and speeches”, is a professional choice course for training and improving the ability of students to speak and speak, for four years of undergraduate studies in marketing. Based on the characteristics of the marketing profession itself, the course combines theory with training, focusing on the fundamental theory of speech and oral skills, expression skills and comprehensive qualities, with the aim of effectively improving the ability of students to speak, speak and communicate with society. The main elements relate to the importance of speech skills in personal growth, mental training, emotional expression, attention to listenership, listening in communication, non-verbal communication, and forms of speech such as reading, speech, conversation, debate, conduct, job search and self-advocacy. To improve students ' ability to analyse and solve social communication problems and to lay a solid foundation for future marketing. Ii. The content of the teaching, the objectives of the teaching and the allocation of school hours chapter i. Introduction (2 hours of school hours) understanding the importance of speeches and words for daily life and learning. Thesis of the speech: the concept of the speech, the classification and the psychology of the speech. Psychic theory: meaning, characteristics of oralism; essential elements of oralism; role of oralism. Language applications are designed to affect people: interpersonal interactions, social roles are achieved through linguistic communication; language influences people. The method of study and the manner of evaluation of the course. Case one: the prime minister of zhou asked journalists about chapter ii: thinking and language (2 hours of schooling) learning through this chapter, learning about the relationship between creative thinking and creative language, understanding the characteristics of creative thinking and the ways and means by which creative thinking can be understood and used to observe issues, analyse issues and express views. Creative thinking: critical thinking, independent thinking and judgement in the face of what is done and what is believed to be reasonable; diffuse thinking refers to thinking that generates a great deal of new information from known information, a process of thinking that explores answers from multiple perspectives and perspectives on the same issue. It is the starting point and the core of the creation of thinking; reverse thinking means thinking against people's traditions and customs. Four core competencies today: creativity, communication, expression, learning. The relationship between thinking and language. Chapter iii. Learning about the basics of spoken language and mandarin (4 hours of schooling) through this chapter, learning about the combination of quality and moral upbringing as the basis of spoken language, the structure of knowledge and competence, and the initial training of mental qualities, including methods of psychological and psychological control to overcome truancy. Acquainted with the training of the dominant language and oral training methods and the sound methods of practice. Get the voice base of mandarin. Language base: comprehensive quality and moral upbringing; knowledge structure and competency structure; oral psychology; dominant language; oral training methods. Mandarin: the voice base of mandarin; telephone reading skills; telephone level tests. Chapter iv. Recitation (4 hours of schooling) learning through this chapter to understand the characteristics and requirements of the recitation and to be sure about the recitation of emotions. The technique of reading, the weight of which understands the difference between reading, reading and acting. It allows for flexibility in the use of different reading techniques to recite different cultures. A summary of the recitation: characteristics and requirements of the recitation; perceptions of the recitation of emotions. Recitation techniques: pause and connection; accent and light sound; speed and rhythm; tone and tone; posture; difference between reading, reading and acting. The recitation of various languages: the recitation of poetry, the pronunciation, the recitation of fairy tales and fables. Chapter v. Preparation of the speech (4 hours) knowledge of speech writing skills. Emphasis is placed on speech skills and the use of voice skills in speech. Lecture preparation: prepared speeches and improvisation; selected topics, selections and ideas. Speech writing skills: characteristics of the speech; structure skills of the speech; language skills of the speech; examples of good speech. Expression skills in spoken languages: speech skills in spoken languages; speech skills in silent languages. Chapter vi the debate (4 hours) is taught in this chapter to understand the meaning and type of debate, to understand its rationale and to master its basic techniques. Summary of the debate: meaning and role of the debate; principles of the debate; type of debate; type of language of debate; arena debate. Preparation of the debate: topic and presentation of the debate; preparation of the debate material; formulation of the debate strategy; preparation of the statement of the defence; and the main points of the debate. Debate skills: good arguments, good conduct, good speech, good logic. Drainage methods: drainage from open ditches; drainage from trenches (pipes); drainage from vertical wells. Case ii: the debate before the international court of justice, chapter vii. The chair (4 hours of schooling) learns about the meaning and type of conduct through this chapter. (b) knowledge of the master language. Moderator's summary: moderator; quality and competence of moderator; type of moderator. Conducting language skills: start-up skills; synthetic skills; interesting orientation; skills to manage the scene; skills to escape from distress; improvisation interviewing techniques; end techniques. Chapter viii
