In 1985, huang guangyu, a 16-year-old brother, left the country with huang junjin, a three-year-old brother。
At first, huang gwang-yu went to the inner mongolia area with his brother jun-chun and made a few deals and a little money. But he's not satisfied
In developing space, he spent less than a year in mongolia and decided to leave。
But, where else would you go to the mud if you left inside
He asked his brother, "what city in china is the biggest?"
“beijing, shanghai, guangzhou ... These cities are big enough.”
Huang guangyu came for a map several times, and he felt that beijing was the largest and capital, and decided to go to the city to see what business opportunities there were。
When he came to the capital, huang guangyu was attracted to the prosperity of the city, and he felt that there were too many people in beijing and too many markets. He seems to have found a feeling that he is determined to take root here in the long term. After a search and search, they found the national american clothes shop, located at 420 port-au-prince, which is the door of a garment factory, a two-storey building with less than a hundred square metres up and down, and which, although the corner is slightly remote and not too crowded, can be bought and sold on the street. As a result, after a bargain, the front was rented。
This is their first place to start a business in beijing, and although both of them are working hard in the early days, they are not doing very well. One reason is that there are too many people in the garment trade, and in the streets there are shops that occupy half of them. The second is that huang gwang-yu is not very good at the garment business。
As a result of the collapse of the garment shop, huang guangyu often went to the streets to see how other people's businesses were doing. After a period of study, huang guangyu became involved in the sale of electricity. He found out that every person who buys and sells household appliances has a very hot business. Business is flourishing, regardless of the size of the store, as long as there are electrical appliances in the counter. It was 100% of the seller's market. It is no exaggeration to say that at that time, whosoever holds the source of the goods will have the cash。
Huang guangcheng was keenly aware of this extremely expansionary market opportunity, and it was immediately put into action。
Their shop is also this small shop, also known as the original name, "national electrics"。
With a small amount of money spent in a year and a half, and tens of thousands of dollars borrowed from banks, huang and huang started their second business, and when the registration procedures were completed, and the shop was renovated, there was little money left that could really be used to buy。
"no goods, no money." this is the golden rule in the business world, and huang guangcheng is aware of it, even though they were only first involved in business. As soon as kwok-mi's tablet was put on the front of the shop, it had to be embarrassed to face this serious and realistic problem。
Without enough money, where can we get so much to support the store? The gold season of commerce is now in sight, but the counter is empty。
I borrowed everything i could, i borrowed everything i could, and i'm not gonna get any more money from you。
Yellow quizou's bed is full of thirty-sixs, and he always doubles when he's free. And when he was bored, he opened this little book, and then a line of words jumped into his curtains:
And the platinum, and the plume, and the shade, and the sun。
- it's kind of original. It's kind of deep. It wasn't too clear at first. And then i read the following notes:
There is nothing to suggest that it is a “single” that is cleverly deformed to achieve its unintended effect。
Following this line of thinking, huang guangyu finally came up with a wonderful way - not enough goods, boxes。
Money is hard to borrow, but it's always okay to borrow empty boxes, right
So a few days later, the shelf of their shop was filled with large and small boxes of paper. At the same time, in the presence of the counter, they put the real thing as a sample, so that they would turn their backs and hide themselves, and look far, and look at it. The travellers who come and go, looking at the luxurious boxes in the store, think the store is full of cash and goods, and, again, near the spring peaks, have attracted many customers。
- so, huang guangyu created a model “national electronics store”。
In fact, the united states faces a situation in which large quantities of goods cannot be received owing to the lack of sufficient liquidity. The less goods are imported, the higher the price of the goods; the higher the price of the goods, the lower the price of the goods, the lower the price of the goods, the lower the competitive advantage, the lower the money, and the lower the business. The vicious circle, the closer the business is, the harder it will last。
In the face of this dilemma, huang guangyu has a clear attitude: “i would rather make less money than create a backlog of goods in his hands.” he took a thin-soldier approach, and it took hundreds of dollars to sell in large malls, and in stores in the united states of america, he could do it for between $50 and $100. They don't hate small money, they don't hate bad profit. It's like an ant moving in and out of the country. They sell at a price. No matter how tight a commodity, it never hoards wonders. As a result, businesses remain in a virtuous cycle。
Yellow qui is clear, the steps are small, it is not scary, and the benefits are significant as long as we can run small and fast。
The samsung ceo jong yong once said, "the most expensive fish will be cheap in a day or two. In both sushi shops and the digital industry, stocks are harmful. So speed is everything.”
It's like "heroes are alike" and after years of crawling and beating, huang gyu realized it
And warn your team that speed is life, speed is gold. Speed is the key to success if it is to grow fast and steady. In a sense, there is nothing without speed。
In the early stages, and because of lack of strength, huang guangyu was forced to follow the path of “silent sales”. However, as he gradually gained some accumulation, he insisted on a “silent sales” approach and placed this principle at the forefront of enterprise development. Why is that
Turns out, huang guangyu has learned a lesson from practice: consumers will buy your money only if they really get it. With constant consumer recognition, shops can earn money continuously. If the united states is to survive and develop in the long term, it must persevere in the path of profit and profit, a principle that must be upheld and never wavered, regardless of the future
Of course, the process of accumulation of this thinly spent is lonely, boring and long. From 1987 to 1993, after more than six years of hard accumulation, huang guangyu and his older brother, juncheng huang, built a solid economic foundation for the future of the united states and received the aesthetic title of “business lions”。
It is worth mentioning that, after having accumulated a certain amount of money and strength, huang juncheng and huang guangyu split up and infiltrated the real estate development industry, investing in a fully-capital real estate, the new permanent base。
When huang guangyu first arrived in beijing, he was said to have spent the night at a small hotel opposite the beijing railway station, where he later built a high-quality writing building called the “hinki building”, which was deduced as a “new hengji” name that might be relevant to huang guangyu's experience。
At a time when the business of “national american appliances” and “new shang base production” had developed as hot as tea and as steamed, huang guangdong had suddenly split。
In 1993, after careful reflection and reasoning, juncheng huang and huang gwang-yu decided to split up, and they wanted to fight and run independently。
In this way, they can form a corner. They are independent of each other and look after each other, and even if one side encounters a slip, the other side will have a liner, which will not lead to total military collapse。
Of course, the main reason for the separation of brothers is also more positive. As the saying goes, “the trees grow so that they grow.”
In an atmosphere of no argument, no noise, the brothers split the business peacefully: his brother, jun-jin huang, has all the assets associated with the real estate business, namely, “new and permanent bases”; and his brother, huang gwang-yu, has all the electronics stores, hundreds of thousands of dollars in cash and the brand of “the united states”。
This division is not only a major event for the yellow family, but also a major turning point in the history of the united states and america。
In general terms, the fragmentation of financial resources and the fragmentation of the top managers of enterprises tend to weaken more or less the strength of an enterprise and the competitiveness of the market. However, as young as 24 years old, huang guangyu did not allow this to happen in his business. That is to say, he did not let down the competitiveness of his firms by a tiny drop in the size of this split. Instead, the united states of america ushered in a golden age of rapid career growth。
No commercial enterprise can flourish in the long term without a good business model and simply seeking profit. In yellow gwang-yu's words, it's, "be a good business model." here he refers to the “business template”, which is in fact a more generic expression of the “business model”。
So, what is the career template pursued by huang gwang-yu
In the past, the huang brothers had many electronics stores in beijing, called guo mei, guohua and kuo-chang, and the name was more confusing, and it was rarely known that this was actually a branch of a boss, and how much effort would it take to separate them? It consumes considerable financial, material and human resources, duplicates design, duplicates investment, causes much waste and goes without saying, leading to the erosion of its own branding。
What surgery did huang guangyu perform in response to this situation
After taking full control of the country's electronics, huang guangyu came forward with a series of bold adjustments to enterprises in order to strengthen their internal skills and build their core competitiveness。
First, he introduced a new mechanism for chaining, namely: “unify name, image, price, service and supply”. Almost overnight, huang qui changed the brand name of several other electronics stores under his command to one brand, “national american electrics”。
The second step was the adoption of a well-developed national american business management manual, which was designed to highlight the special features of the national electronics industry, with the following steps: “standing to retail, selling to sell” and so on, thereby improving its appearance。
This is china's first home-grown “linking house electricity supermarket”. In a sense, yellow light is the founder of the national electricity chain model。
Under the leadership of huang guo-yu, the distinct national electronics chain has developed one step at a time, and the introduction of the chain model has significantly increased the speed and core competitiveness of enterprise development, while the pace and core competitiveness of enterprises have contributed to the continuous improvement of the chain model. Fundamentally, the subsequent success of national appliances is closely linked to, or even decisive, huang guangyu's choice of such a “business template”。
(excerpts from yellow gwang-yu legend: the war of the united states of america, february 2006 edition of wahxia press, pricing: $28. 00)
