Seo network of research associations interview channel, grassroots support program no. 1
Moderator: chai lin
Guest: wang jianjung
I'll introduce you
Moderator:
Hello, this is the grassroots support program, an interview channel of the seo research society network. I'm chai lin, the host of this interview. Today is the first interview of the project. For you, we have a mystery guest, the author of the book of marketing of industry vertical websites, zhong. I'm asking you to say hello。
Guests/choose:
Hello, i'm wang jianjung. At present in shanghai, there is a heavy rain in shanghai. This is my first online interview this year, and two interviews on electricians and medical care were held in other communities last year. There have been eight years in shanghai, more than six years in network marketing in shanghai, and now has its own company, and shanghai has been established for 12 years。
Moderator:
Friends of internet marketing are aware of the recent listing of a marketing book on vertical industries. This book is the work of our guest today. How did you come up with this book, or what made you have the urge to write it
Guests/choose:
Internet marketing, as early as 2010, when i was working, had many marketing rules that were not so difficult for everyone to do. And there were a lot of people doing the internet at the time, all working on their own wrong point of view; the purpose of the book was to help more newcomers who wanted to enter the industry to understand the real-world rules of corporate marketing。
The second is to take stock of some of the technical experiences of these years。
Moderator:
This book, the monument of the marketing of industry vertical websites, has had a strong resonance. I've read it myself, and i think it's really interesting for some vertical industries. There are many books available on the market, but there are still fewer works for the vertical sector. What are the main sectors covered in this book and which user groups are targeted
Guests/choose:
The book covers independent electric operators, medical professions, and traditional business industries (three industries); in fact, i will supplement the book with third-party companies (i. E. Internet companies); it targets groups of people who are mostly new to their jobs or who have worked in society for between one and two years。
Moderator:
So, can you tell me when the next phase of the new project will be scheduled
Guests/choose:
It is planned to increase by the end of next year, with regard to network companies doing projects. A range of professional details such as taking over clients。
Moderator:
It appears that small partners in the marketing industry are about to have benefits. Let me ask if this part of the forthcoming life is related to third-party companies, or to some of the operational in-house aspects of outsourcing
Guests/choose:
There will certainly be, because there are no such guiding books on the market (one of the techniques of doing projects by colleagues working in network companies, one of the sources of some of these third-party companies' projects, etc.)。
Moderator:
It appears that what is coming to his attention, whether as a client or as a practitioner, is a topic of greater interest. So what's the difference, or advantage, with all the books on the market
Guests/choose:
It's a lot of web-marketing books, and i've basically gone over it, and there's a crossover of basic content, and the only difference to my book is that it's broken down into trade books, and it doesn't write much, and it's very full; it's good for web-marketing practitioners to read, to help market more carefully, and to work with something unique。
Moderator:
According to the author's introduction, it is a good book worth reading. After the introduction of the book, there is one question that i think is of interest not only to me personally, but also to many grass-roots partners。
Guests/choose:
Please say。
Moderator:
It's a dream for most people. But there are still few who must be able to write, or who are able to do so. Let me ask you a question for the young people, what difference does it make between your life before and your life after your book。
Guests/choose:
The only difference is that people in many trades in this book have taken the initiative to communicate with me, qq, which is a spiritual asset; a career: from writing this book to publishing it later, some people in shanghai know it well in advance, including a number of training institutions, well-known vertical websites in shanghai, which have also contributed to a more cooperative relationship with them. For books, many colleagues ask me, do you want money for books? It's all out. How do you do it? When you're worth it, your book will be worth it. I don't have to write books to make a living, and i can write books because i've been talking to my colleagues on xinjiang weibo before, and i'm attracted to publishers by some unique ideas。
Moderator:
As we can see from his introduction, books are not always published to make a living. To say the least, it's just a way to improve itself. And more so in the spiritual, personal and personal capacities。
Guests/choose:
It's really exhausting, not overnight. I understand that some of shanghai's internet outlets have been invited by publishers to write books, but they don't have enough time。
Moderator:
Indeed, time sometimes allows a person to give up a lot。
Guests/choose:
Yeah, give up some。
Moderator:
After this conversation, let's find out what happened before the book. I heard you used to be the owner of seowhy. What was the main job when you were the owner
Guests/choose:
Talk to seowhy, i have to introduce my learned brother. I was recommended to seo by the market director of a well-known education network in shanghai in 2008, when i was searching for seo, seowhy ranked first. Registered in early 2009 and volunteered to sign up for a change in the master of the actual edition and then for a change in the master of the senior edition, when the forum was in a good atmosphere, and now basically the seniors in the seo circle were from seowhy. The main job is to help starters solve their problems, and there's a lot of new people asking questions every day, and there's a lot of new questions that actually help others, but also help themselves to learn and consolidate. In addition, some of the web pages of seowhy that cannot be opened, are attacked and water-filled are fed back. Seowhy gave me 60% of working resources and planning, thanks again to the teacher。
Moderator:
It's really a very interesting process, from grass roots to books and to start a company. In the process, what makes you move from a grass-roots to an entrepreneurial path
Guests/choose:
The first is industry restrictions, market needs; the second is what is inside。
Moderator:
Now you're running your own company. What's your plan for the company
Guests/choose:
Positioning electrician services (seo services, seo training)。
Moderator:
In addition to what we have learned above, we are told that he is also serving as a part-time lecturer at a training institution. Can i introduce you to your training industry? What do you think the training industry deserves to be emulated and where do we need the attention of our newest friends
Guests/choose:
The choice of a suitable training institution, which i also introduced in my book; i think it depends on how you locate it at this point, which is the top end, where you're always at the lower end; different groups of people, where institutions have different profit points; some marketing theories in the training industry are worth learning, and many outside lecturers are completely uninformed about the marketing of the network, because he can do one to the other and master the marketing theory; and new friends who have just entered the business, if they don't know what to do, need to choose a training institution that suits them。
Moderator:
I would like to thank you for your advice, and i would like to say that this is a very useful warning for those who have just joined the class, especially those who intend to choose training institutions. I've heard so much about you that i've always felt that there's no time for this, that people who don't have time deserve to learn. You know, a man's time is limited, he's doing a lot of work every day for a limited time. How do you plan your time every day
Guests/choose:
Luxur said time is like water in a sponge. There's always room for squeeze. One of my mottos is today's work, tomorrow's work, tomorrow's work programme, first important work, secondary work, all work coordinated! If you're busy, and you don't know what you're busy with every day, you can stop and think, and you can draw a picture of your mind with a pen in it。
Moderator:
As an entrepreneur, from your existing experience, what do you think is appropriate to start a business, at what stage is a person fit to start a business, and on the way to start a business, can you advise a friend who intends to start a business or who has not
Guests/choose:
From the perspective of this book, if you don't have the strength or the sense, or if you just have one, my advice is the electricity, medical, third-party, traditional business, and so on. You're the only one who's ever done these things, and you're going to start your own business. If you work, you're in a state of depression, bud, don't start a business, you'll lose a lot. It's hard to start a business. No, it's not。
Moderator:
So many of the things we've talked about about zhongqing's path to entrepreneurship, and the next thing we know, we're moving to real action. It is hoped that china will share its knowledge points in the area of the electrician seo。
Guests/choose:
The best idea is to analyze them from the point of view of seos (competition analysis, internal and external, each of the seos), drawing on the words of every family, and using the words of the family to use them on their own mall website, with the rest insisting。
Moderator:
It appears that the mindset of analysing competitions and learning the means of competitors remains the essence of the seo industry。
Guests/choose:
Yes, it has always been the case in other industries, but few insist。
Moderator:
Indeed, in less than a year, seo's network of research associations has been able to achieve what is now being achieved, and it is equally true that it is trying to do so. Finally, the grassroots support program was launched by the seo network of research associations interview channel and is a very meaningful programme for grass-roots station chiefs and practitioners. Today, as the first interviewer on this project, he does not know what his thoughts are, and what are his views on the project and what are his comments and suggestions on the seo research association network
Guests/choose:
First of all, it was an honour to be invited by the seo research association network and the chai riang; it is hoped that this type of interview will continue, because few of the current web interviews will continue, and we need to dig deeper into the role of web marketers in terms of industry and progress。
Moderator:
Yes, it is true that similar talk shows are already rare in the industry, and even when they do, they are free. The seo network of research associations intends to conduct two interviews per week, one with industry celebrities and the other with root station chiefs. Thank you for your time in this interview, and thank you so much for sharing, for giving us so much, and also for your career. I'd like more industry people to join us in our interviews and share more industry experience with new starters. Thank you again! That's all for today's interview
Guests/choose:
