There is a sandy field in the town of lacey's shop, where the potatoes that were planted, which were the usual crops on which the villagers depend for their survival, are now the “gold puss” that boost rural renewal. Behind this turn of events is the commitment and innovation of zhang hao, secretary of the party of natural villages of suwon province. Since it took office in 2020, this home-grown “head geese”, with a deep love for the village and a desire for prosperity, has turned from an old farmer who grows and sells vegetables to a “new farmer” who plays live, measuring the land by foot, connecting the market with lenses, and allowing the name of the former water-gate village to spread throughout the river with a full potato。
"the potato revolution"
"taste the purple potatoes here, which are the same as the soybean home, but there's something special about it: to eat and to extract." zhang hao picked up a purple potato and cut it with a small knife. He cut the potatoes in half, passed them to the press, squeezed the edges of the chips with his finger on the finger, tumbled his ear with a twig, gushed with more juice and sweet breath。
"look at this mass of water, water, starch content, and gnawing, whether it's eating directly or squeezing into juice, the nutrients are locked." in his story, the violet potatoes, ranging from pilot seeding to successful experiences of scalding, were carried out with the fragrance of clay and the fragrance of potatoes。
The former waterworks village in 2020 was faced with the fragmentation of the industry and the lack of income for the villagers. Zhang hao, the newly elected secretary of the village party, watched the village's idle sandy land and the villagers' lost eyes and felt deep in his heart. “it is important not to waste good land, let alone let the villagers starve while they guard jinshan.” that was the first thing he said after taking office。
Zhang hao is not an empty talker, having been crawling around in the vegetable growing and marketing industries for many years and having a keen insight into market demand. He was well aware that rural development had to be supported by niche industries, while the former water-gate village had a unique sandy soil, the perfect soil for the cultivation of potatoes. The sandy soil is well ventilated, drained quickly, and the potatoes are grown with full head, good taste and natural advantage. After a number of market research and village encounters, zhang zhang gave rise to discussions to identify potato cultivation as a central feature of the village, and to begin with a “tropic revolution” that is vital to the fate of the village。
After taking office, zhang hao led the establishment of the former professional cooperative for water-watered vegetables, breaking the traditional “one-size-fits-all” cultivation model of villagers and introducing “four-one” standardized farming throughout the village: one variety, one technology, one planting standard and one packaging. In an effort to solve the technical difficulties of potato cultivation, he had invited agricultural experts to the village to teach villagers how to grow, grow, fertilizer, pest control and follow-up from planting to harvesting。
In the first year of standardized cultivation, a huge harvest of potatoes in the former shuzu village was seen, not only as a significant increase in production, but also as a much higher quality than in previous years, with short supply in the local market. The villagers, who tasted sweets, completely dispelled their doubts and volunteered to join the cooperative. Zhang hao has not stopped, and he is well aware of the need to build his own brand to get the potato industry further. He has actively introduced high-quality potato varieties such as hisen in inner mongolia, and has continued to grow in an iterative manner, increasing the reputation of “pre-water” vegetables。
Potatoes on the live sky express
With the further development of the “hong village rich farmers” operation, the potato industry in the former water-gate village has increased its radioactivity and the surrounding villages have followed suit. Small potatoes, from a single village's “earth products” to a “big industry” that drives one economy. In 2021, the cooperative successfully certified “three items one” and the former aqueous potatoes received the title “non-hazardous agricultural products”, while the village was also rated as a rural and industrial village in shandong province; in 2022, the violet potatoes tested by the cooperative were successfully turned into “net-based potatoes”, and the former aquilla was successfully selected for the third batch of villages to revitalize the 100 thousand pilot villages; and in 2024, the former aquón potatoes were awarded the country's finest agricultural produce by virtue of their hard quality。
“good enough to grow, and better to sell.” looking at the mountain of high-quality potatoes in the warehouse, zhang zhang knows that traditional under-line marketing channels are limited and that, in order for more people to know the good of the potatoes in the ex-aquagus village, it is necessary to keep up with the times and open new marketing paths. At this time, short video and live broadcasts have sprung into a new windfall for the sale of agricultural products, and zhang has captured this opportunity with keenness, “i want to host and sell potatoes throughout the country”
Zhang was able to launch his own live “ice breaking tour” with the warm heart of the port-au-prince government. He had no experience of live broadcasting, and he had to go through the mirrors over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over again. At the beginning of the live broadcast, he had only a few viewers, most of whom were relatives and friends of the village, and occasionally met with internet users who questioned and flirted. But zhang hao never wanted to give up, “if only more people could know about the potatoes of the former village, i would have to carry them.”
In order to make it more attractive, zhang hao moved the studio to the field. In the spring, he entered the planting grounds with his netizens to show the whole process of seedling potatoes; in the summer, he introduced his friends to the growing environment and planting techniques of potatoes in the sun; and in the autumn, he dug potatoes with the villagers. When a potato was dug out of the sand, it caught the attention of a large number of netizens。
"look, this is the purple potatoes of our ex-aquagus village, smooth skin, fine meat cut open, and rich in vasectomy, whether it's steam, cooking or roasting. Zhang hao, with the newly dug purple potatoes, enthusiastically introduced to the netizens, with plain words, real scenes, so that they could feel the smoke in the country and have confidence in the potatoes of the former shusui village. With the increase in the number of live broadcasts, the name of the potato in the former shugo village has grown, and the “violet potato” has become a “net-red” product in the agricultural community, with orders rising at a high rate, making it possible to move rapidly from “farm land” to “dinner table”, which has solved once and for all the problem of “selling” agricultural produce。
To date, zhang hao has organized more than 20 live webcasts, producing and distributing more than 300 videos promoting agricultural products, with a cumulative number of views reaching more than 1 million people. In 2024, zhang hao was awarded the name of qingdao's gold-carrying village secretary and became a well-known “net-based red belt clerk” with outstanding performance and outstanding contribution to rural revitalization。
/ extension /
Villagers are getting hotter
The village looks better
The dividends of bringing goods were broadcast live and ultimately benefited every village. Through electricians and live streaming, the distribution of potatoes in the former shuguchi village has been greatly expanded, the collective income of the village has increased significantly, and the share of the villagers has increased year by year. Through the cooperative's integrated management and live marketing, many villagers built new houses and bought new cars, crossing the red fire. "it's thanks to a secretary that our potatoes sell at such a good price, and now life is better than ever!" the villagers raised zhang hao and raised their thumbs。
In addition, the flourishing of cooperatives has created a “job platform at the door” for villagers to break the twin dilemma of “work and work”. During the agricultural days, the cooperative spends up to 60 people a day, with an average daily wage stable at $300; in particular, the potato harvest season can cost up to $700 per acre. Without having to leave their homes, they can make a steady income at home. They can take care of the elderly and their children and their land。
Zhang hao's commitment was reflected not only in the “current survey” that led the villagers to become rich, but also in the “pastprint for the future” for the long term for the village. “on the eve of the rain, the roads in the village were full of mudslides, water saturated to ankles, and the elderly and children were afraid to leave. This year, the village built drains, hardened roads, washed up in the backyard, on the street, and left no room for light." the villagers, uncle wang, stood under a brand new street light and laughed at the flat tar road。
Zhang hao's identity has changed from the village's books to the “new farmer” live, but he has never changed the beginning of the village that led the villagers to become rich and to build a beautiful home. With practical action, he has interpreted the responsibilities and responsibilities of rural cadres in the new era and has provided a replicable and replicable “pre-water” experience for rural renewal. Today, in the former water-gate village, where the industry flourishes, where it is ecologically liveable, where it is civilized, where it is governed effectively and where it is rich, a beautiful picture of the renewal of the village is unfolding on this promising land。
The story of zhang hao is not an example. On the broad stage of rural renewal, there are countless grass-roots cadres like him who have taken root, have been innovative, have injected new energy into rural development with wisdom and sweat. They are the “lead geese” for the revival of the village, the “master heart” for the rich villagers, and the most beautiful “new farmers” of the new era. It is believed that, under their leadership, more villages will emerge from a unique and sustainable development path of wealth, like the former village of shuaguchi, and write a new and better chapter on rural revitalization。
Contribution to the present edition
Qingdao morning post / seawatch reporter kang xiaoqiao yuan
