According to the latest user research published this week, over 60 per cent of the south pancakes are used by consumers, 50 per cent by consumers, and nearly 40 per cent by consumers, while less than 20 per cent of the north pancakes are used by kyoto。
In other words, the battle for the monthly pie faction ended with the southern faction winning the northern one, while the data on the sale of electric platforms largely confirmed this conclusion。
In addition, studies have found that new monthly cakes, such as low sugar and fruit, have outperformed traditional northern tastes and regional specialty cakes, including flu。
This report, entitled “trends in 2025 for the kyoto mooncakes”, published by the tokyo supermarket, shows that this year’s consumption data shows that the cold moon cakes become the black horse that grew this year, not only by almost 30% in the volume of commodities, but also by 73% in the lead-run industry。
To date this year, the size and high double-digit number of users of the monthly cakes at the tokyo supermarket have grown, with thousands of new brands and nearly 50,000 new items online by mid-autumn。
There are three new trends in hand-to-hand, healthy, snack-to-monthly
On the basis of data on consumption in kyoto and user studies, there were three main trends in the market for cakes in 2025, namely, a light hand-in-hand, healthy and snacking。
The data show that about 59 per cent of consumers prefer simple packaging, focusing on affordable, portable and reusable。
Component health is also a key factor influencing purchasing decisions. Seventy-three per cent of consumers are explicitly concerned with “component health”, with significant growth in low sugar and non-additional products。
In addition to courtesy gifts, the consumption of monthly cakes has significantly expanded. Fifty-four per cent of users treat monthly cakes as daily snacks, which drive the product away from ordering exclusive consumption to high frequency consumption。
The number of low-temperature mooncake products and the sale of double-growth new products are close to 50,000
The data show that 40 per cent of users have chosen to buy new products and that kyoto is now a brand-new and user-specified preferred platform。
According to the data, the number of brands and commodities rose dramatically this year, with 950 brands and nearly 50,000 new items online, and users achieving 32 per cent growth this year. Consumers plan to purchase more than four boxes on average, with a marked increase in the willingness to buy near mid-fall。
Among product types, low-temperature moon cakes showed particularly high performance, with overall sales increasing by as much as 73 per cent. Thanks to its leading “211 time limit” cold chain distribution capacity, the tokyo supermarket has effectively addressed the core pains of consumers on cryogenic storage and distribution prescriptions, becoming a key contributor to brand expansion。
The number of new sole-source sales increased by more than 300 per cent over the same period
In the face of new trends in consumption, the tokyo supermarket has grown in multi-dimensional support brands, such as product-based planning, tailor-made marketing, product control and so forth, helping entrepreneurs to develop differentiatedly。
The tokyo supermarket, together with mison, has been successful in promoting sales growth of more than 300 per cent over the same year by creating the “eight classics” gift box, with two large-size yellow and white-leaved beverages to fill market vacancies with prices above $200。
In terms of product control, the tokyo supermarket has set up the first month of the industry's tasting sense quality standards, which cover 29 evaluation indicators, and the joint authorities carry out control management of the products, such as sensory tests, food testing, flight inspections, etc., to ensure the quality of goods and service experience from the source。
In addition, the tokyo supermarket fully exploits the advantages of logistics and services by introducing exclusive guarantees such as “time-on-time” “failure packages” “48-hour price guarantees” to enhance consumer confidence and satisfaction。
