And after 8090, the "80s" are becoming the mainstream of society, and their most prominent feature is that they will not work hard, be busy, be more personality and thinker, like the previous generation, because the environment in which they grew has changed fundamentally with the previous generation. Ten thousand years too long, only innovation will be possible. Businesses face “after 80” marketing strategies that may vary greatly by product or service, but the most important thing is to highlight personality and fashion. Whether in style, colour, or packaging, they're just one piece of "i like what i like." businesses don't expect them to have a lot of purchasing power, but they have a lot of influence. To influence the immediate or indirect interests around. After 80, consumers don't think about whether my behavior will react in one way or another, and more about getting attention to me. It's the best thing to get them involved in marketing activities to bring personality to light. First, the “after 80” consumption behaviour characteristic 1. The pursuit of fashion, personality — the label of “i like to” admired the “i have my style” consumption group in the 1980s for converting a sense of consumption into a consumer value. Their emotional, exaggerating and symbolic value for goods has long exceeded the material value and use value of goods or services, providing a spiritual experience for young consumers in the 1980s, and providing consumers with more brand spiritual experience, a market tool used by many market-aware enterprises against this consumer group. In pursuit of material enjoyment — to eat deliciously, to wear brand names, to play high-ranking roles influenced by the consumer culture created by the media, such as advertising, posters, videos and the internet, “after 80” has a strong sense of “the enjoyment of life”. After 80, emphasis is placed on “sensitization consumption” for cds, internet access, interactive games, tourism, parties, fitness, etc. They are vulnerable to the attraction of luxury consumer goods, well-known brands, electronic and digital products such as computers, mp3, digital cameras, as essentials, and an increased share of daily recreational and tourism consumption. A significant number of them are in the rehearsal, competing, eating, eating, wearing name plates, playing high class. With the shift in consumer attitudes, the type of university student consumption has gradually shifted from “survival” to “enjoyment and development”. Prefer to forward consumption - dare to “take tomorrow's money, round today's dream” and “after 80” pre-consumption rise, spend no money, earn no money, give little thought to saving for the future, and “take tomorrow's money, round today's dream”. The proportion of “after-80” credit consumption is also quite high, and the use of cards and overdrafts has become a daily “after-80” economic practice. 80-generation study of consumption psycho-consumer behaviour characteristics - psycho-consumer characteristics, emotional factors - motivated by the motivation for individual action. This drive is generated by a state of tension that exists as a result of unmet need. Some consumer behaviouralists distinguish between so-called rational and emotional motivations, which refer to the selection of targets (such as honour, fear, love or status) based on personal or subjective criteria. Consumers' “80s and 80s” generation's level of education has improved significantly compared to their predecessors, with intellectual capital, predominantly intellectual labour, an important pillar in forming china's new middle class and a major supporter of future market consumption, but they are more civilianized at the level of consumption, limited by their own real income, but are more affected by advertising, the quality of life in white collars, the high-end of their preferences and the low-end of their behavior. They are at the heart of the family as “one child” but often lack mature thinking and weak society in interpersonal relations. All the special behaviours that they show in consumption are strongly emotional, and they want to receive vip attention and services. Learning factors consumer learning is a process; that is to say, as a result of new knowledge, it evolves (possibly through reading, discussion, observation and reflection) or that practical experience, new knowledge or individual practice will provide feedback and provide a basis for behaviour in similar situations in the future. Learning theorists believe that, for learning to happen, specific foundational elements are required. Most theories contain elements of motivation, implication, reaction and reinforcement. Motives are based on needs and objectives. Motive as an incentive to learn. If motivation stimulates learning, then the implication is a motivational stimulus. How individuals respond to driving or hints -- how they act -- constitutes their reaction. Even if the reaction is not public, learning happens. Strengthening, in turn, increases the likelihood of a particular reaction resulting from a particular hint or stimulus. Young people's consumption behaviour is profoundly influenced by long-term family education or parental role models, but after entering schools, especially university campuses, the initial self-consumption independently of parents began to create a new, special consumer circle, at a time when consumption perceptions, beginning with a gradual transition from caution to a more open consumption mentality, began to be more influenced by peers around them, friends, or leaders in groups, and the most popular idols, the whole mentality of consumption began to change with adaptation and transition to the new environment. In the video media, the stars built popular and fashion orientations, dressed in gorgeous coats, so young consumers followed the tide, learned from the various influences, built a new consumption outlook, and consumed psychology went through a learning and maturity process. The original concept of consumption, which began to be broken by the concept of “new life” built by the merchants, and through constant propaganda that implied young consumers, changed old consumption habits, chosen consumption patterns that belonged to young people, bought products that belonged to the youth community, and so on, made your life more qualitative, and so on, with the result that many non-essential or luxury goods were purchased. Personality. Personality refers to the sum of psychological characteristics that are stable through the activity of the individual, based on natural qualities and influenced by social conditions. Personality can be understood as determining and reflecting the inherent psychological characteristics of an individual's adaptation to the environment. Here's the point
