Overview: marketing research has to look at consumption patterns after 80 and after 90, because in the next 10 years, 80 and after 90, we marketers need to know how to impress this group, or do you want to be in the marketing community
In 80 and 90, china will be the main consumer for the next 10 years, and this is the consensus of almost all businesses. Many brands, including world brands, are identifying 80 and 90 as their largest target clients. It is not hard to see that consumption perceptions, capacity and desire for consumption after 80 and 90 are completely different from their predecessors, and our consumption environment is changing profoundly because of them。
However, after 80 and 90, the two groups have separate labels and distinct differences. After 90, it was said that 80 years later, 80 years later, 90 years later, and that two emerging chinese fashion-consuming majors were in secret with each other. What shapes their consumption enthusiasm and their monthly consumption structure
After 80, fashion consumption
Unlike the social definition of the post-80s, we note here that it was born after the early 1980s. Most of them are already working, economically independent and are becoming the backbone of chinese fashion consumption. They are now the most popular and valued new clients in the business world, and some world-renowned brands are willing to let go of their larger client base and wave to them. They were also given the title “atm generation”, namely, lack of accumulation, pleasure on consumption, no plan。
Consumption: the standard for buying is like
What's the best thing to do after 80? According to surveys, while “what you really need” is the first of many options (21. 5 per cent), “like” follows at 19. 5 per cent. Post-80 consumption guidelines do not necessarily have a clear purpose and relevance, but are more based on subjective preferences。
The money is not saved
Most post-80s active consumption awareness and appetite are strong. They are unable to agree with their parents' consumer attitude of saving in a bank on wages and are convinced that “money is not saved, but earned” and that “money is spent”. In order to save the money for christmas in thailand, they could take up hard-earned projects without retrospect, and spend the whole month in the company. Consumption is the driving force behind it, which is also my concept of consumption。
Consumption unplanned
Unplanned consumption is another major feature after 80. Thinking about keeping accounts, eventually giving up; always feeling short of money; as if nothing had been done, but the accounts had been empty; these were “after 80” routines. Exchange of entrepreneurship experiences and good project recommendations, all micro-public: cy 918866
Consumer behavior likes small shops
After 80 years, they tend to consume the same kind of stuff and wear the same clothes as the people around them. Each person must have his or her own unique clothing orientation, and his or her closets often contain both brand-name packages that have been paid for several months and a large number of cheap babies found in small shops. Every person has a small garment shop that he/she loves, and the clothing shop owner sends regular text messages about new goods. In any case, a nameplate is not the first choice, and it's cheap and unattractive。
I've been drinking a brand
Pepsi, pretzel, red tea, anything. Pick one, drink it until you see it. That's 80 years later, there's either a lot of love or a lot of hate, no middle ground. The most loyal generation to the brand。
This month's money paid off last month's debt
After 80, he likes to brush cards, often in his wallet more than in his money. More than 80 per cent of the population had taken credit cards, often overdrafted, and often had to spend half of the last month's money just after they had been paid。
I'm into internet shopping
In the case of 80, anything can be bought online from lingerie, socks, clothing, computers, furniture. In addition, they went to 24-hour convenience stores more often than supermarkets. They are open to easy, fast, ready and available。
He used to yell at ikea and go to ikea
There's so many reasons why we're upset, but the colours and strange shapes of the east and west are always deep in the hearts of 80 years。
An active research constellation
After 80 years of active study of the constellation, it is possible to express the personality, the motivation and the conviction that it is possible to have a birthday. Anything can be linked to its constellation, including what color car it buys and what color it suits。
Parents used to “touching”
When there is no money, the parents support it; the pockets are empty at the end of the month and they go to their parents ' homes to eat; and the first-payment parents willingly put in savings for years. The current “four plus two” model of the family fosters the consumption habits of parents after 80 years, and family support fosters their consumer confidence。
Buying for a nice package
The overpacking of the articles is likely to be an important factor in determining whether to purchase after 80. Cosmetics, perfumes, etc., must be packaged with beauty, modernity and fashion to attract them。
After 90, it becomes consumption. Army
After 90, the generation that grew up under the name tag
The “after-80” heel is not stable, and “after-90” is ready to take place under commercial chemical conditions. Literary commentators are grateful for their assessment that these children, born in the 1990s, who have not really reached the stage of society and are still in the stage of being cared for and educated, are, from the very beginning, happy to become the pets of the age of consumer society and technology because of the influence of the society as a whole。
Consumer perception: a brand name from childhood
While school uniforms remained in place for most of the period after 90, journalists found that after 90 there were, more or less, brands in addition to economically disadvantaged families. Nike, adidas, puma, sharpstep, for example. They're a generation that's known for being famous since childhood. If you don't have a pre-selected project, there are some good start-up projects in the alliance。
I love fast food
Mcdonald's, kentucky's, winner's, and so on are his favorites, beverages are either coke or shelby. They are a generation whose eating habits and other aspects are deeply influenced by foreign cultures。
Show yourself. Follow the tide
After 90 years, more than any generation is concerned about their feelings, the degree to which “self” is realized and the level of attention given. They say so many things in front of the people that they like to wear something else to tell people, "that's me, i'm here!" so their generation is too much of a “know-how” to keep up with the times. Their clothes are about to buy adidas, mp4 is about to buy ipod, mobile phones are about to be fully functional, and computers cannot be updated when necessary. Pop is capital。
Consumption projections: will be china's main it consumer army
The market research institute idc recently published the 2007 household pc survey: the age structure of the pc consumer population in china is concentrated mainly between the ages of 18 and 35, with the largest proportion of students aged between 18 and 23. They predict that approximately 400,000 pc sales will be generated each year after 90, and that they will be an important consumer force for other it-consuming products such as mp3 and mobile phones。
The new market for cosmetics
As the “post-90” generation spends more and more on makeup, beauty and clothing, then spending on “face” will continue to rise. So, in order to accommodate the market, cosmetics manufacturers are working on them. In general, in consumption habits, it is hoped that after 90, it will be possible to buy it all at once, and that the product will be cute in its shape and will require a constant sense of freshness to maintain its brand appeal。
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After 80: "they're still kids."
In many “after 80s”, “after 90s” are also children in their teens, so there are people who don't care: “i don't care about comparing after 90s. I don't know if they'll be more than us. But surely they will die later than us." some will remember youth: "i envy their youth." looking at them reminds me of myself, who was young and not mature.” more people are indifferent: "two generations, no comparison."
After 90: "age after 80."
In the “after-90s”, “80s” are the closest brothers and sisters to their age, and they themselves are: “80s are married and have children, and they are old”; “80s are the days of rebellion, when we are now engaged, who is not? But it depends on who rebels with a more personality and his own ideas.”
