What are we looking at? Turning social media, short video platforms, a "guess you want" collection of "no interest" silk slides that are forgotten, the information streams that are already sprouted are becoming more vertical and more "purified" and whether the "social fear" of the "social cow" finds their own happiness. So, at a time when interest-based precision can be achieved, do we want to watch the news
From this set of data
The answer is yes。
According to the most recent data, as of 10 november 2023, the central radio and television (cctv) general radio station, with all channels on the national television market in general looking down by 5 per cent compared to the same period last yearRadioThe ratings have risen to 4. 57 per cent per day on the 19-point first broadcast, an increase of 2 per cent over the same period last year; 25. 79 per cent per day on the first broadcast, an increase of 4 per cent over the same period last year; and 110 million people per day on the first broadcast, an increase of 3 per cent over the same period last year. The total number of viewers who have been watching radio news has been stable since this year at about 1 billion. In 2023, the highest ratings were 9. 74 per cent for a single issue of news service and 40. 72 per cent for a single period。
Why are we getting interested in this? How does china's most authoritative news column describe our lives and the world we live in, and how can the world understand china? What are the innovative sparks that are raging when news bulletins, which have accompanied the growth of generations of chinese, turn from television screens to tipping points
Everything we care about is on the radio
In such an era of information explosions, everyone has access to the internet for the distribution, dissemination and reception of information. The truth and the falsehood of “spring to be charming” seem to be enough to talk after tea. In the face of the temptations and interferences of domestic and international public opinion, what kind of news content has the force of “twirling the clouds and still allowing”
Control the central spirit and watch the radio
AccessAuthentic information, watch "radio"
Learn about global dynamics and watch “on-line”。
Hundreds of millions of chinese viewers listen to the voices of the parties and the country through the platform of radio news, focus on the changing china and understand the changing world. Through this column, the world has learned the story of china, which is dominated by its people, and has witnessed its flourishing. The news bulletin, which is the same age of reform and openness and which comes with the great tide of the times, insists on positive innovation in the run-up to the times, putting our concerns on the air and setting the stage for the moment。
#economic development, looking in the field, around the theme of “inspiring confidence,” the news agency this year focused on the introduction of columns such as the quality development research and research bank, the front-line research, which were used by journalists on the ground to showcase new highlights and achievements of economic development in various regions, while showing the resilience and potential of china’s economy with professional and authoritative data, and to reciprocate the rhetoric of “singing down china’s economy.”。
#people's concerns are high on the list of extreme rainfall in the north-east of the country between the end of july and mid-august of this year, with newslift continuing to feature on the front page and on the sub-headings, combining authoritative publication, dynamic reporting and chronology, and keeping it longer than 10 minutes in duration。
# international events, objective voices on international hotspots such as the russian-uu conflict, the israeli-palestinian conflict, and japan’s nuclear contamination of the water and the sea, the news agency first launched a chinese voice in the form of authoritative news, a live report from the global news station’s journalists and reporters, stating china’s position of objectivity, neutrality and impartiality, objectively presenting the true message of the parties to the conflict, and showing the responsibility of china’s mainstream media。
The tenth anniversary of beijing's 2022 winter olympics, hangzhou's 19th asian games, the “one way forward” initiative... The story of china that we have in sight and in our heart, is well known. In major public opinion struggles, such as the epidemic control, the trade and economic friction between china and the united states, the hong kong question and the taiwan question, a large number of comments, such as the quick view review, the international critical review, the voice of the great bay, and others, were aired in the news bulletin and widely reproduced by external media such as bbc, cnn and cnbc. The frequency of the comments on the radio has led to an increase in the sound, intensity and distance of the two public opinion forums。
We're familiar with the radio
In the first quarter of 2023, the total media audience of unifeed reached 1,178 million people, covering 87 per cent of the national population, and the penetration rate of both large and small screen users exceeded 50 per cent。
In may this year, during the 45th anniversary symposium of the launch of the news bulletin, the director-in-chief, shinichi hae-hsiung, spoke in particular of the innovative practice of adapting the broadcast to the trend of integrated communication and continuing to break new media and expand its reach. “today's news service is much younger and more linguistically friendly, as mobile phone influence continues to rise and pollen continues to rise, especially when young users are retained ...”
# seen every hour of every night from 7:00 p. M., every night at 19 p. M., the news service is broadcast on the screen, with 110 million viewers watching the show every day since this year. At the same time, the news client and the newslift account are running live live on major social media platforms, and the news client, unifeed today, is on the front screen every day. Content products, such as live broadcasts, videos and graphics, are distributed in multiple outlets, providing timely access to up-to-date feeds to audiences regardless of their location。
#from the ip circle to the brand incubator, the content-producer team of newswire, with its exclusive resources and talent, hatched new media products such as the times news eye, the great front of diplomacy. Among them, tan tsang, a network of fans, has surpassed 10 million and has grown into an important brand of comment。
As the channels of communication expand and the content expands, the brand value of unifeed is fully released in the general picture of integrated transmission. An authoritative source of information and easy viewing have also led to the creation of a series of second creations by netizens to draw new attention to the news bulletin with a new and diverse perspective。
# every innovation is witnessed by netizens, from news clips on short video platforms, to article-by-article analysis of important news releases from daily news, to daily carding and online reading... Everyone can find a link to their working lives, and everyone is a “co-broadcaster” who increases the impact of the column. As a result, every change to the news service has been witnessed by netizens once and for all。
In 2020, 16:9 high-level news coverage of the first full-flowing news of the time for news service also ushered in more technological and modern stories, with netizens saying, “this is the first time since this was born”. Recently, after 90 years of leading the song, wang's new top on the list, the netizens lamented: "seen history, the news has begun to broadcast since the news agency grew up in 90." this is where the nationality of a column is: every change is linked to our lives, and our familiar news service is not just seven o'clock, but every hour。
We'll talk together
A good creation is not just a self-confined, loner self-reward. It is a time to listen to the echoes and to interact with the audience. The basis for interconnectivity is interaction, with which there is a resonance to stimulate more traffic while transmitting the positive energy of the network, which is the original intent and the spirit of the news agency's continuous innovation。
"the anchor says, "today, i say." every night, this opening sentence was followed by a short, web-enabled review by the radio anchors. In some cases, as soon as they got off the radio station, they were immediately recorded in the radio broadcast of the same day, as can be seen from the “short” “real” “new” media column。
