Do you remember nokia when apple 17 started the world's shopping party
Nokia, who is almost forgotten, has a bright financial figure for the past six months:
Network-related basic operations grew steadily by 8 percentage points, cloud network operations increased by more than 10 per cent, and a north american order of 800 g-ray modules was taken out。
Despite a decline of about 10 per cent in mobile network operations, the net cash reserve of nearly 3 billion euros remained on the books。
Someone might be surprised that nokia, who once hit a walnut, can still fight
You know, it used to be the leading trader in functional mobile phones, with an infinite record of over 400 million annual sales worldwide, but fell off the cell phone altar because of the missed android opportunity。
Today, instead of disappearing, it has earned a lot from communications。
So, from the cell phone giant to the communication "invisible rich man," what kind of path did nokia take
Initially, nokia was only a company producing rubber, paper, chemical materials and cables。
It was not until 1967, when it was integrated into a cross-industry group, that it was truly the door to the industrial sphere。
By 1960, the company had formed the ministry of electronics. It is this seemingly ordinary decision that, after decades, has given the name “nokia” the world over。
In the early 1990s, the first gsm mobile phone in the world with a bag was released from a factory in nokia。
It is lighter than a bottle of mineral water, has 99 numbers and can be used for an hour and a half in a row, and in the age when a cell phone was like a “brick”, it was bought out。
Two years later, nokia struck the bell in new york and was officially inaugurated in his “shinning years”。
In 1999, 3210 mobile phones were sold on the basis of novel appearances and super-extension; in 2003, over 250 million of them were sold globally, and until now they still hold a place on the list of “the world's best-selling mobile phones”。
In 2006, more than 100 million mobile phones were sold in nokia with the seban system, which took only three years, with sales going up to 400 million。
It is said that for every 10 mobile phones sold worldwide, there are four logo in nokia。
However, the peak did not last long, and in 2007, apple launched the first generation of iphone。
Nokia, who is now in the glamour of his functions, is not looking at his opponent and is missing the golden period of getting on the android express。
It's only when it comes back that it's ready to pull microsoft out of the windows phone. The market was already wiped out by apple and samsung。
You think nokia's story is gonna end here
This brand, which is a hundred years old, is re-enacting in silence and is on another track。
In 2013, nokia made a painful decision — to sell mobile phone operations with a continuing loss。
Nokia finally took a breath when $7. 2 billion came to the books after the whole mobile business was sold to microsoft。
Immediately thereafter, nokia threw all his human and financial resources into communications equipment. This strategic shift is not only a cutting-off of old business, but also a precision for future markets。
However, in order to be fast-tracked in new areas, it was necessary to fill its own short board, and nokia had launched a series of textbook-style mergers and acquisitions。
In 2010, it bought the entire wireless business of motorola, with patents and customers in its entirety; in 2015, it took over $16. 6 billion and annexed the communications giant alcatelant。
These two m&as appear to be risky, but they have perfected nokia's missing shortboard. This, together with the participation of the u. S. Bell laboratory, has allowed its technological upswing and its power surge。
After consolidation, nokia's share in the communications market more than tripled and suddenly sat in the chair of the world's second largest communications service provider。
Only m&as are clearly not enough, and nokia knows better the logic of technology being king。
In 2014, it took the lead in making a 5g prototype, leading its opponents by two years; five years later, the number of necessary 5g patents washed up to over 1,400, making it into the top three of the world's 5g-era technological competition。
With technology at the bottom, market opening translates technological advantages into tangible business outcomes。
In europe, it entered into a five-year contract with the operator orange for the upgrade of the 5g network, valued at over 1 billion euros, to help orange upgrade the coverage and speed of the network; in the united states, it provided t-mobile with 5g core network equipment to support the expansion of t-mobile's 5g operations。
By 2017, nokia had re-killed the world with an annual harvest of 18. 5 billion; by 2024, the share of the corporate network infrastructure sector had reached 81. 77 per cent, becoming an absolute revenue pillar。
After abandoning mobile phone operations, nokia quickly built a communications matrix through m & as, and developed and seized the technology highlands, opening the market with the cooperation of global operators, successfully transforming itself from a mobile phone manufacturer to a communications giant。
Now, in nokia, in addition to communication equipment, there is another "king bang" patent, which alone makes billions of dollars a year。
Nokia spent decades working on research and development, saving over 20,000 exclusive patents, of which 4gs and 5gs accounted for almost 20 per cent, the third largest in the world。
These patents are not “set-up”, but real “sharp-money trees” and other producers are required to pay for the relevant technology of 4g and 5g。
In 2016, nokia charged that apples had violated the use of their own patents, and the case had been pending for more than two years. In the end, apples had not only paid a large sum of money, but had to pay an authorization fee for every iphone they sold。
The domestic brand oppo was also alleged by nokia to have violated its rights, leading directly to its suspension in germany; in 2023, vivo was contracted to pay at least $3 per mobile phone to nokia。
Not only mobile phone manufacturers, but even automobile businesses。
Not long ago, nokia offered gilly a fee:
The 4g technology for each smart car is $20 and the 5g feature is $29, for a total of nearly $50. On the basis of exports of some 400,000 vehicles per year, more than $20 million is paid annually。
Last year, the relevant profits from the nokia patent amounted to rmb 8. 86 billion, and this business has become another high-income block for the company。
While benefiting from the original patent, nokia is pre-positioning future technology competition。
In order to ensure that the future remained competitive, nokia had recently destroyed 1 billion euros in his home country, finland, building a “wireless home”, recruiting 3,000 engineers around the world, concentrating on 6g r & d for the next generation of communication technologies。
One hand on a patent, the other hand on the equipment. Nokia's mobile phone, though historic, has become more and more money bags, silently continuing new legends in the field of communications。
Nokia's story taught those who face transitions: there is no eternal “winner”, and true wisdom is learning to survive in change。
When a crisis occurs, a timely turn is more important than holding back。
Even if we lose what we used to do, we will be able to cross the cycle and survive the next spring with a longer life。
This may be what nokia revealed to us。
