On 28 july, a press conference was held in nanning on the occasion of the “party flag-leading electrician poverty alleviation” and the 2020 pearl lee award and dragon beach pearl lee public brand, marking the official launch of the dragon beach pearl lee public brand。
The launch was hosted by the chongryon tinse county council and the people's government of tsensai county, and attended by the deputy mayor of the people's government of riverpool city, wezulin, the deputy vice-president of the standing committee of the people's assembly of riverpool city and the secretary-general of tsensai county, lu xianhong, among others, with the participation of more than 60 representatives of enterprises in tsensai county。
Address by the deputy director of the standing committee of the riverpool municipal people's congress, secretary of the tsise county council, lu xianhong
The deputy director of the standing committee of the haque city people's congress, secretary-general of tsanghong lu, stated that the release of the regional public brand of pearl lee in tianxilong beach was an important step in accelerating the construction of agricultural and industrial brands in tianxi county in the context of epidemic prevention and control and in promoting high-quality economic and social development, as well as an important window for promoting the tianxi model. The tiansai model, which combines traditional marketing patterns with offline sales of agricultural products in tense county, has been successful in gradually mapping out a brand-growing model that combines “broad media integration + tourism festival + electrician + industry poverty alleviation”。
According to the information received, the county-wide area of pearl lee is 128,000 acres, with 50,000 acres expected to yield 48,000 tons this year and more than $500 million at current market prices. As a specialty product of tense county, dragon beach pearl lee has won the reputation of queen lee in places like queen lee and has played an important role in industrial poverty alleviation。
The former general agro-agriculturalist of the ministry of agriculture and rural development and the president of china's cooperative economic society, sun china, analysed the concept of brand-based farming, saying that branding was the core competitiveness of modern agriculture, that agricultural branding was an important symbol of modern agriculture, and that agricultural branding was an important player in brand-based farming. During this period, he gave guidance and high ratings to agricultural branding in guangxi province. He stated that agricultural brands were tailored to local needs and that the guangxi autonomous region should continue to use niche agricultural advantage areas as a platform for branding and clustering, leading to economic development in guangxi and guangxi。
In the future, tien se county will vigorously pursue its agricultural branding strategy, building core product competitiveness and making a real shift from fragmented, small and weak to lean, large and strong niche products. The launch of the dragon beach pearl lee public brand fair marked the official entry of public brand products into the market in tense county and was of great relevance for promoting high-quality agricultural development in tense county。
(china daily, guangxi station)
