In the arts categoryStudiesIn the profession, journalism and communication have always been favoured by the study students. While each has its own history and system of development, the selection of which of these two subjects is highly problematic for undergraduate students. Because in the course of these two specialized courses, news and communication are almost inseparable。
Information and communicationsProfessional placements offer these troubled examiners a new option. The specialization in journalism and communication may be too young compared to the history of journalism and communication, but it does not affect its place in the minds of the students。
What kind of profession is this? What's the difference between journalism and communication? What are the prospects for development? Get it together。
I. What's mjc
Mjc (master of journalism and communication), master of information and communication. In the context of the flourishing of the country's information and communications industry, the integration of journalism and communications has become more evident, and interdisciplinary research has become a trend. The creation of information and communications has responded to the needs of the times and contributed to the national pool of applied information and communication professionals。
In 2010, the ministry of education issued a circular on the publication of 19 specialized degrees schemes such as the master of finance, which includes degrees in journalism and communication。
The circular makes it clear that the objectives of the master's degree in journalism and communications are to develop a high level of political thought and professional ethics, a modern information and communication concept and an internationalized vision, an in-depth understanding of china's basic national conditions, and a high-level and applied information and communication expertise with a good knowledge of information and communication skills and methods。
Ten years later, that goal remains relevant. The difference is that as new media developMedia integrationAs a general trend, research on information and communication has long been confined to traditional media, and new terms such as “media-wide” “media integration” have been widening the scope of research on information and communication, and the topics that emerge from this have grown。
The orientation of admissions reflects the evolution of mjc -
From the flourishing of micro-intelligence and microblogging to the emergence of short videos, the way in which news is disseminated is no longer confined to traditional media, more innovative forms of presentation and more diversified means of dissemination, not only adds to the new sense of social access to information, but also adds new topics to academic research。
It will be recalled that, when the china university of media first introduced a specialty in journalism and communication in 2011, it began to include “new media practices”. In the course of this decade, mjc's research orientation has been continuously updated. In 2016, the orientation of the study “inclusion of media communications” was added; in 2021, the orientation of the study “information practice” was changed to “media-wide journalism practice”。
Direction of admission to mjc, china media university
This trend is reflected not only in the china media university, beijing university, which is the cradle of chinese journalism and journalism education, but also in the establishment of the new media institute in 2014. The institute is committed to developing specialty disciplines and specializations, focusing on teaching and research in the areas of new media dissemination, new media industry policy, new media management, online user behaviour analysis, new media education, new media technology, cybersecurity, and data mining。
In addition to media and north china, the establishment of mjc colleges throughout the country is constantly adapting to the development needs of the new era, increasing research and applied talent development for the dissemination of new media。
Ii. Mjc vs journalism, communication
Many school children study in the three options of journalism, communication, journalism and communication. Now we're going to give you a simple analysis of the content of the examination, its orientation, and its presentation, in the hope that it will help your choice。
Examinations:
It is discussed here at the same time as journalism, journalism and communication, all of which belong to the same discipline category, except in the case of the admission of students to different institutions, either by level i or by level ii. The first is a professional examination。
While universities vary in the specialization of admissions and in the direction of their research, the examination subjects in journalism and communication tend to be consistent. In addition to public courses, specialized course examinations are generally devoted to the history of news dissemination and the practice of news dissemination, covering the history of the media, radio and television, news theory, the theory of communication, news drafting and evaluation (interviewing, writing, editing, commentary)。
Let's look at the content of the news and dissemination test
It is not difficult to find that almost all institutions of higher education, which have a catalogue of admissions to the “news and communications profession”, have established examinations in the field of journalism and communications (334) and in the field of journalism and communications (440)。
Similar to the integrated information and communication skills and the study of public information practices, the students ' ability to produce and write, the professional basis of journalism and communications and the history of public information and communication, the students ' knowledge and understanding of the history of public information and its dissemination。
It is therefore of great relevance that, during the initial trial stage, the content of the study, whether academic journalism, communication or specialized journalism and dissemination, is generally compatible. It is only because of a more applied talent development approach to information and communication that there is a higher demand for information and communication practices, i. E. The ability of candidates to write and write, the level of case analysis, etc。
Direction of development
Then look at the difference in orientation and objectives。
First, it is clear that journalism and communication are biased towards theoretical research, while journalism and communication are biased towards applied talent development。
A comprehensive master's enrolment catalogue and professional presentation at the various institutions of higher education, with the following orientations in journalism, communication, journalism and communication:
Journalism — mainly in journalism practice, history of journalism, journalism theory, applied journalism, radio and television research, etc。
Communication - dissemination of theory, dissemination of history, means of communication research, international dissemination, audience research, etc。
News and communications — new media dissemination, radio and television news production, media-wide news practice, international news dissemination, etc。
If candidates are interested in a particular direction, they will also need specific information based on the enrolment booklets, professional presentations, etc. Of the target institution。
Examinations
In recent years (2015-2020) the national re-test score line shows: both learning and specializations maintain a steady upward trend in new specializations。
As a highly applied and employive profession in the humanities and social sciences, news dissemination is very attractive to a wide range of students, and it is not a small number of people who cross the profession except for their choice。
In addition, a number of institutions of higher education are enrolled in schools where information and communication are specialized。
Overall, mjc enrolment in higher education institutions is increasing and the number of applicants is increasing year by year. According to data published by the university of xiamen for the 2020 master's examination, the number of mjc candidates was 529 and the number of final admissions was 47 (without deductions), with a rate of 11. 25:1。
Of course, it is not possible to assess the difficulty of applying for higher education because of the differences between admission and admission. In order to be able to apply for this profession, students need to study carefully the catalogue of admissions and admissions to higher education institutions。
Iii. Selection of schools
As of 2020, there were 167 specialized information and communication institutions in the country。
As can be seen from the figure, the mjc specializations are distributed among higher education institutions in the provinces and cities, with more than 10 institutions in beijing, shanghai and hubei. Liaoning, jiangsu, zhejiang, anhui, shandong, hunan, guangdong, chongqing, sichuan and shaanxi, and the remaining provinces and cities, have not more than five. This trend and the development of the media have also been matched in the provinces and cities of beijing, shanghai, zhejiang and hunan. Candidates can examine the specializations of mjcs in higher education institutions and make choices according to their interests。
Here we have selected a few institutions of high professional interest to give a brief introduction:
China media university:
As one of the first institutions to open mjc, the university of the media in china has maintained its usual features: wide coverage and detailed direction。
Media-wide journalism practice at the press academy, media market surveys, international journalism practice at the television academy, new media practice, radio and television news production, brand marketing dissemination at the advertising academy, international radio and television at the international academy of media education (jem)。
The mjc 2021 programme, which is a popular media institute for studying and studying students, has 73 students, compared to more than 20 in 2020, mainly in journalism and television schools。
University of jordan:
The faculty of journalism of the university of jordan, formerly the department of journalism of the university of jordan, was founded in september 1929 as the oldest information and communication educational institution in china, and enjoys the reputation of “the journalism of jordan, a journalist of the world”。
In 2021, 65 students were enrolled (without exclusion) in mjc specialties at the university of jordan. Five directions, including: news and communications; news and communications (financial and economic); new media; global media and communications; and international information dissemination. Attention is drawn to the fact that the three directions of new media, global media and communications, and international news media are not available, so candidates need to take a closer look at the requirements when selecting their institutions。
Xian university of transport:
According to the 2021 master's admissions catalogue of the university of western transport, the duration of new specializations is three years, and the orientation is “web and new media”。
The university's press and new media institute, known as the new media institute, was established in april 2015 by the university of western transport, together with the department of public information of the shaanxi provincial council, as the country's new press institute, which was named earlier as the new media and its teaching and research direction。
Since it is an engineering school, its new media academy has also demonstrated the advantages of “engineer” in terms of new media and social governance, big data and new government media, data news and computing, new media and political communications, and new media and cultural communications。
Shenzhen university:
The university of shenzhen, a well-known university in the south, is also gaining high visibility every year, and although it began to enrol in journalism and communications only in 2019, it has continued to experience high levels of enthusiasm. According to the official publication of the school: in 2019, the number of new applicants reached 149, resulting in 13 admissions (without waivers); in 2020, the number of applicants increased by nearly 2. 3 times, reaching 338 and ultimately 26 (without waivers)。
According to its 2021 master's programme, in addition to the regular admissions to the institute of communication, the institute and the shenzhen centre for chronic disease control and prevention have joined together to enrol in the programme, whose main orientation is health transmission, with a view to providing a master's degree in the field of integrated health communication。
Iv. Development opportunities for employment
Beginning with the 2013 guidance on promoting the integration of traditional and emerging media, the national media moved from a “plus” phase to a “inclusion” phase. By 2015, the people's daily newspaper began piloting the “central kitchen” working mechanism to create a system of content production, dissemination and operation for audiences, international and future generations, which means that the mainstream national media is constantly strengthening internet thinking and promoting media integration. In recent years, the proliferation of new media such as twitter, twitter and short video has also posed new challenges to media integration。
At the opening of the 2020 china new media congress, members of the xinhua social party, secretary-general miyagi, stated that, with the major changes in the media industry, media integration had developed into deep waters and during the offensive period, facing both historic and foreseeable risk challenges, and was at a critical point in achieving a comprehensive breakthrough and deeper integration. The senior vice-president and editor-in-chief of sina weibo also stated that mediaization was the ultimate goal of a complete media ecology。
As the engine of media integration, the media industry as a whole and society as a whole require excellent media personnel. Public information and communication is a requirement for the development of adequate, applied and practical expertise。
Thus, in terms of employment status, the future period is possible。
News and communication graduates have a wide range of careers. The media, the arts and the arts include the majority of professionals, and other sectors, such as education, information technology, public administration, finance, etc., have also become employment options for new students。
The career choices of the graduates are also quite broad, with other occupations, such as staff of the service, civil secretary, journalist recruitment, university teachers and editors。
Whether in terms of development prospects or employment status, journalism and communication will continue to be the preferred profession for a long time to come。
