I'm a student in the southern economy and finance media
Pyongyang, east of foshan, is the most “sweet” place in the “gang buddha supercities”。
Fifty years ago, chen's three brothers set up the pingdong company's company, pingdong's top-tao handicraft processing plant, to light the flames of the pingzhou jade industries. Since then, pyongyang has grown to become one of the country's largest emeralds of myanmar, one of the four largest markets for jade。
As a result of the design of a single, electric shock, the “golder air” of this jade town once faded. In order to help the town solve the crisis, the streets of gui city in the southern region of fushan have continued to promote the transformation of the town in recent years. On the one hand, the government, through the specialty packaging town, has been able to export the brand of the "standing panchon" in its entirety; on the other hand, it has pushed the town to take a live bus and to borrow the electrician's new business to open up the market. At the same time, the government has combined to spread the jade culture and to increase the value added of the emerald industry。
In recent days, financial and media journalists in the south have found that the town is now re-emerging. As the tram 1 slows into the station, a wave of young people arrives into the town, full of jade jewelers, workshops and, of course, a group of forces nouvelles electric operators。
How will pyongyang consolidate its “road and lake position” in the jade jewellery industry? How can we find new ways to upgrade the industry
Jewelry jade town is in crisis
No one would question the fact that pyongyang is a domestic emerald bracelet market “carrying”。
Because more than 80 per cent of the world's emerald bracelets come from here, with an annual turnover of over 100 billion dollars, and that pyongyang “controls” much of the southern china stone trade。
“the central competitiveness of pyongyang is its concentration of supplies, which cannot be compared elsewhere.” at the beginning of this year, yang xiaoqie, who came from yunan rilli to pyongyang to run a live account, said。
The sale of the jade stone is divided into wool, pieces and finished products. High-quality wool was born in northern myanmar, and about 90 per cent of the country's emerald wool was imported from myanmar。
The amount of emerald is higher than the number of rarity jade stones on the border between china and myanmar, with emerald sales accounting for 20-30 per cent of the national jade sales. In pyongyang, for its part, a group of craftsmen who processed the finished emeralds were assembled for long periods of time, with a large proportion of them coming from fujian tana。
As a result, a relatively clear pattern has emerged in this chain — from raleigh, where the jade merchant purchased the stone and processed it to the plains, and then returned to riley for secondary processing and sale。
Starting in 2005, with the opening of the landmarks by myanmar merchants, pyongyang jumped from a small village where bracelets were processed to become one of the most influential pallets in the country, and yunnan yingjiang became later than pyongyang。
As a result, pyongyang has a complete industrial chain, ranging from stone, cutting, slices, to bracelets, polishing and wholesale. It is the country's most complete industrial chain of jade and jade instruments, and the bracelets are in a stable position at the national market。
With this chain of industries, pyongyang has begun to gather wealth and people。
The qing dynasty of fujian dynasty came to pyongyang in 2004, when the vast majority of the population was from pyongyang, where bracelets were processed. But in less than 20 years, it has become an integrated family, with up to 100,000 people connected to the jade device in pyongyang. The four brothers and one sister of qing of the kingdom, a total of 27 persons, followed him to pyongyang for the jade industry。
But right now, it's a middle-aged crisis. The high dependence on this type of product has resulted in a single structure for the factory, and the lack of a head enterprise has led to a pattern of “stars and moons”; product design is highly homogenous and difficult to meet the needs of the younger generation of consumers。
“with the advent of the age of intellectualization and digitalization, the transformation of the juxious jewellery industry in gui city has reached a critical stage of failure.” the deputy secretary and director of the street office of the party labour committee of guizhou believes that the yangtze industry needs to be developed and that the way in which it is developed needs to be transformed。
Last year, foshan proposed a strategic blueprint for the construction of “oxy street in the north and the golden coast in the south”. This year, the south china sea region held its first symposium on the transformation of traditional industries, targeting the two traditional industries of red wood and jade. The positive signals released at the municipal, district and street levels have become powerful agents for the transformation and upgrading of the pyeongyu instrument。
(pingsong jade jewellery town, emerald jadestone products) oh yong-soo
Rebuild a new world
There's no new world with the old map. The pacific, which has come to the top of the pyramid for sale, can find new life only if it recreates a new world that drives the industrial chain upwards and multitouches。
In the city of gui city, the city plans to use the town of pingzhou jewels. This card, which focuses on the specialty industry, is designed around the themes of jade culture, jade history, jade art, the integration of cultural tourism into the specialty industry chain, and the construction of a group of high-star hotels, jade cultural museums, and literary brigades such as the specialty cultural neighbourhood。
Today, the blue bricks, white walls, earhouses, as well as squares, small bridges and plaques in the streets of pyongyang carry the fragrance of the lingnan culture and the grace of the jade culture. The total number of small-town market owners is over 9,000, and there are once more than a million visitors per year。
With the remodelling of hardware, the jewellery and jade industry in pyongyang is also moving actively towards the “clouds”. As a result of the epidemic, a number of dealers and processors operating in the jade stone business have begun to go live. With live vibrating, fast hand-to-hand, jade dynasty, counter-residence and so forth, pyongyang became the hot spot for the live broadcasters。
Last july, liu si-chul, the owner of the bracelet with millions of fans, moved his team to the pyongyang base. In less than a year, the account number “sifu-sipper-sigger” has generated a cumulative flow of 1 billion traffic and has been hailed as “the one in the bracelet”。
At present, there are more than 2,000 live businesses in the town, employing more than 20,000 people in the area of jewellery and jade. A daily average of more than 30,000 items per day from the live tremor base, with more than 8 million items of jewellery distributed throughout the country in 2021 alone. In march this year, we created a single-day sales performance of $75 million。
In addition to bringing a direct flow of visitors, the significance of live broadcasting for pyongyang is to provide a window for cultural transmission. The qing dynasty of the kingdom has an account with more than 40,000 fans. By video, the kingdom draws the traditional cultural trails behind stone materials, crafts and works。
In mid-june this year, the city streets support scheme for the transformation and upgrading of the emerald jewellery industry in gui city was launched。
The secretary-general of the association of jewellery electricians of the south sea region of fushan city, kantai, informed the press that the association would assist the public authorities in strengthening the rules governing the jewellery and jade electrician industry, in implementing the relevant national policies and policies, in creating a business environment for health norms, and in upgrading the digital transformation of the jewellery industry in limping county。
"the talent is the first productivity."
For the jade jewellery industry, which has a distinctive fashion character, the largest shortboard is currently the talent。
On the one hand, live broadcasting has entered the era of 3. 0 years — where the broadcaster is required to have a high cultural background — but the current level of flat-water electric operators is so uneven that they can really be called “head”; on the other hand, as myanmar’s supply of jade is reduced, the quantity of high-quality jade raw materials will decline, and the value of “work” will become more important and only design will open up the market。
According to official statistics, there are now more than 200 masters of jade, more than 5,000 jewellers and more than 30,000 practitioners in the town of pyongyang, but there is still a large shortage of talent, especially among senior jade masters and high-profile businesses。
In the view of masters of crafts and crafts, process designers need to learn to give a certain cultural content to their products, from selling to exporting cultural values。
In preparing the “four-five-dimensional” development plan for the small town of pingzhou, fan sibin, a competitive expert in the economics of the guangdong department of social sciences, suggested that pyongyang should maintain its central focus on the jade jewellery industry by strengthening the processing manufacturing industry, expanding support for the commercial and trade logistics industry and encouraging the development of the cultural industry; and that the “six dimensions” of business, industry, culture, branding, technology, ecology and so on should be the government-led “six dimensions” of the jade jewellery industry。
Recently, on the streets of gui chong city, the programme for the accelerated promotion of the transformation of the jade jewellery industry in the city of gui city was launched. It will promote the intensive and environmentally friendly development of the industry through the elimination of low-end processing enterprises that are in violation of the regulations, the dismantling of tax-related difficulties and the efficient development of high-quality enterprises in the industry, the further construction of a system for the sale of solar markets, the improvement of the pan-cheek cultural chain and the upgrading of public support services and human resources。
In the future, the city will work hard in the areas of business development, branding, industrial support, and further strengthen its links with governments, associations and enterprises to continuously improve the competitiveness, impact and radiation of industrial development。
For example, in june of this year, pyongyang hosted the fourth china-phenchang jade jewellery culture week, the first of which included the integration of cultural elements of the national tide through the first china-taiwan trend design competition for jade jewellery in the great bay region, further enhancing the influence of the okcheng jewellery industry in order to integrate youth and two major elements of culture。
The branding of the new ip "p" in small towns is the responsibility of branding. This is a lovely monkey, taken from the "good" tune of the chimpanzee, which is called "good" for the jade monkey. Its head is crowned with a qingnan character, taken from logo, pingyang yu street. The "little thin" is also an expert in jade tools, which is a highly refined product of the output of pingchu。
