From its first station in the light grain area, the building materials home decorative complex has been located mainly in the middle class to meet the needs of the widest consumer group, with a stable customer base at the mass consumption level of the building materials in the zone
Despite the fact that the building materials supermarket has been in existence for six years, it is well established that over 90 per cent of the market share is still controlled by traditional building materials outlets. As the building materials supermarket continues to fall, traditional stores are also experiencing the pain of rebirth. Against the backdrop of the prevailing weakness of the construction materials industry, it has become a common option for most traditional stores to stand up and rise. What is the difference in the concept of the plaza for the construction of the yangkang family, which was reopened on the 18th of this month
A compound mall
This multi-practice complementarities approach is more economically efficient than traditional building materials outlets, and when market conditions are poor, there is also a mutually reinforcing effect between different product groups that can mitigate business risks to a limited extent。
The plaza of the ryongyang family building materials is dominated by famous construction materials and furniture, supplemented by various household items. Building materials include bathing equipment, floors, tiles, door stairs, paint paints, hardware appliances, integrated ceilings and whole cabinets, walled closets, solar energy, curtains, lamps, kitchen appliances and small household goods. Furniture commodities will be dominated by consumption of microcommodity。
Ryongyang's building materials house is located at the intersection of yuchu street and zhuolang spring road. It is a specialized building materials mall with good taste and quality assurance that meets different consumption needs. The mall consists of five floors of furniture and four floors of building materials with an overall area of operation of approximately 30,000 square metres。
It's clear. The environment wins
Compared to construction materials supermarkets, what is lacking in traditional outlets is proper market positioning, marketing and after-sales services. From its first stationing in the luminous valley area, the building materials home has been located mainly in the middle class to meet the needs of the most extensive consumer groups, with a stable customer base at the mass consumption level of the building materials in the area, and, naturally, more customers will come for “goods” in the face of market downturns。
Central air conditioners, tourist elevators, hand-lift automatic elevators, freight elevators, florist viewes are installed at yongyang's mall. They are accompanied by led signboards, signboards; general service desks, purchase counters, business centres are set up in the front hall; glass houses on both sides of the gate are set up with recreational water; and the green square is about 5,000 square metres in front of the door, with approximately 300 parking spaces. The upgraded mall environment has undoubtedly added value to the sales field, which is stable and clearly located。
Monopoly culture
Monopoly culture is the key anchor of the yongyang family business culture. The plaza where yongyang's materials are built will interact with the consumer culture. The promotion of branding, service and management awareness among business partners will be reflected in the promotion of the ceremonial image, behaviour norms and quality of services of the leading sales staff at each of the management stages of the mall, each in detail。
The rigid demand of the market persists, and what needs to be strengthened in traditional stores when they run a low valley is “do it themselves” and when the market warms up, it can only take advantage of the fact that it has been built. “across the canoe a thousand sails, the head of the sick tree a thousand trees”。
