The flow of passengers within the building materials supermarket has been low and the product of the same product is relatively concentrated。
In recent days, the eastern home building materials supermarket has been closing down a number of stores throughout the country, and news in the major media about the company's employees ' wages, suppliers ' payments and consumers ' demands for refunds are overwhelming. The backlog of shares, control and management issues in the mall has surfaced with media coverage. The conflict between the eastern group and the two major shareholders of the lombarg-hong-hong investment group is continuing, and the industry is beginning to think and think more deeply about the model of building materials supermarkets。
The orient home is in a collapse
On 4 january 2013, all five shops in the east home building materials supermarket were shut down and there were reports that employees ' wages and suppliers ' payments had been outstanding for at least two months. On the same day, journalists visited the building materials store in the orient, where they learned from the taxi drivers who approached the door that there were people who came to ask for money every day, and recently, the shops in the orient, taihara, changchun, changsha, jenan and xi'an, among others, had sent messages of customs or change。
“the matter of the red east has left everyone to blame, and i still owe me more than a million,” wang zhiming, the general manager of the beijing company in delblan, complained in an interview that “the supermarket model itself may have some disadvantages, but i think the root cause is still a management problem”. In a press announcement, the eastern group, the parent company of the orient home, stated that the reason why the orient home was in a difficult position to run was the failure of the grand shareholder, the lombaron empirium investment group, to meet its replenishment obligations for the orient home. In response, the lombard-hong-hong investment group stated that the non-renewal was due to the failure of the eastern group to meet the promised replenishment conditions and that both parties had indicated that they had never participated in the actual operation and management of the eastern homeland。
It is understood that, within a year of 2012, there will be a change of president of the orient home. Li fengjiang, who created obed china and was president of the united states of america, left with china and arch; in february, longbaku hong, who was the world's vice president, liu xue, was appointed as the new managing director; six months later, the former vice-president of the orient home was rehired as managing director of the orient home in 2005; and on 4 january 2013, sumi told the journalist that he had officially left office。
The building materials supermarket model is hard to get
On 14 september 2012, the home depot, the world's largest home-based building materials supermarket, officially announced the closure of all seven of its large home-based construction materials retail shops in china. In recent days, the difficulties of the east home building materials supermarket have given rise once again to industry-based thinking. Is the supermarket model really not suitable for the development of the chinese market
The rizé shop, the first of the orient homes, opened in beijing in august 1999 and by 2008 had 25 straight-camp shops with a net profit of $70 million. Since the completion of the capital restructuring in 2008, however, the decline has begun, with a loss of hundreds of millions of yuan each year since 2010. The same year, however, houses were set up, and 65 branches have been opened in cities and towns throughout the country, with annual sales exceeding $30 billion。
With the withdrawal of family treasure from the chinese market and the national closure of the east home building materials supermarket, one cannot help but think of the fact that it is still dominated by supermarkets. From 2007 to the second quarter of this year, the performance report issued by the centrist group, a company of the banyamiya mothers, continued to show a 3. 7 per cent decline in sales in china over the same period, a loss for the sixth consecutive year. The owner of a shop in beijing stated that the market share of the bambasan supermarket was indeed low, but that the model was not problematic in itself, but that cooperation with suppliers in china was not very good, which might require a process of consolidation。
Model analysis
It's hard to reflect branding
It is difficult to reflect product performance and brand-up style because of the centralization of the product, compared with the fact that the stalls are set up by the manufacturer or distributor. Home-based building materials products are often not presented at a simple price tag, and brand products need to attract consumers through good performance。
Moreover, in the stalls, rented shopkeepers or distributors can set up their own printers, fax machines, which can more easily and quickly provide services to consumers and which are particularly important for increasingly popular home-based materials custom products. Supermarkets tend to have only one common facility and demand for consumer-specific services is less rapid than traditional stores。
No price advantage
As home-based building materials consumers become more rational, prices for equivalent products are constantly compared. In the current market situation, supermarket-type outlets do not have a comparative price advantage, nor are they likely to allow suppliers to sell different prices at different markets, maintaining the lowest supermarket prices。
Building materials supermarkets are supposed to provide products of higher value, and supermarkets are contrary to their nature if they are sold at higher prices than their specialty stores. According to the director of a shop in beijing, most people still feel that the price of housing is expensive, so it is necessary to change the image of the price of construction materials。
Better suited to standardized management
After the stalls form a shop, which combines the chain of sale, the services, prices and quality of the small stores in the large stores require a great deal of effort to be managed and coordinated. Supermarkets, on the other hand, can create a uniform brand image by managing centralized services, distribution, inventories and prices, including product and service standards。
One of the advantages of supermarket models is that they can easily control the prices and services of goods and, for market fluctuations, can take part of the risk for suppliers and then maintain a uniform standard, service, price, etc. For some products with fixed standards or small packages, there is a ready-to-take advantage for consumers。
Sound
The two models are the difference between point and face
Liu sun, secretary of the beijing market association long
The main competitors in the country are the traditional kiosks, which operate on a much larger scale, in addition to building materials, houses, decorations, etc., so they can be considered “points” and “faces” in traditional stores。
The greatest difference between “points” and “face” is compatibility, where, in the same vehicle, producers are able to share resources, marketing interactions, consumers are able to buy together in one-stop shops, and access efficient trading, hard services. While the supermarket model achieved a single shelf, a single code, there was no integrated shop design and active presentation。
There's a difference between domestic and international models of building materials
Li ming, general manager, construction materials and trade building, beijing
In fact, the supermarket model, when it first entered china, advocated self-help and one-stop shopping, which had had a considerable impact. However, slowly because price advantages are not obvious, chinese consumption habits do not like to do it themselves。
The construction materials supermarket model is fundamentally different in china and abroad. Outside the country, purchases, sales and production are separate, while the malls are for distribution, buy goods and sell them to consumers, and then earn an intermediate difference。
China’s construction-material supermarkets have mixed everything up, not for distribution, but for sale. The factory has sent the goods and then paid for them. Long-term pressure on dealers and manufacturers’ money is bound to create a vicious circle。
I can't measure which is better
Wang peng fei, managing director, beijing district, langs bathing company, nakayama city
Consumers who go to the stalls and shopping at the building materials supermarkets belong to different groups, some of whom prefer to go to the mall to find their preferred brands and feel the styles and services of those brands; some consumer groups may prefer to go to the supermarkets, for example, when some products have a standard size, and it is less expensive to pay at the supermarket。
It is certain that brands want to sell their products through different channels, and the ratio of inputs and outputs at different outlets is not so many as to be positive or negative. Supermarkets charge fees in the form of water and the more they sell, the more they sell, the greater the profits they may not have from traditional markets; but if sales are lower, the supermarkets are lower, and the door store rents are still so high, the output from supermarkets may be higher. So it's not easy to measure which is better。
Visits
It's a small brand area
On 7 january, during a visit by journalists to the haoyang district, the kowloon shop found that the market was continuing its activities on new year's day, with discounts and gifts readily available in various commodity areas. Although the number of consumers is relatively low compared to the nearby carrefour supermarket and large and medium appliances, the cabinets and the healthy bath areas are almost exclusively staffed to house the products, and there are few consumers looking for the construction materials they need。
In the 10 minutes of the scene, journalists met with one or two groups of consumers in the areas of power supply, switches, lamps and small tools, and several consumers were shopping for recommended products that were displayed outside the mall. In the taps and taps area, a young consumer told reporters that the pipes under the kitchen canals were broken, that he had studied them, that he could change them, and that he had not gone to a repairer to buy a supplement。
In addition to the well-known brands such as kitchen appliances, tiles and other construction materials, which are familiar to everyone, such as the owners, fang tai, marco polo, etc., journalists on the ground noted that there were also less well-known brands, such as yasher floors, german cabinets, etc. Different brands are located in very small areas within their own categories, such as the dele floor, which is a product with a wall, while small items, such as lamps, plugs, hand tools and so on, are a few items with a wall。
Reporter for this edition, photography/newkyung
