On the occasion of the fourteenth 7/8 national insurance public awareness day, deep blue insurance brokers ltd. (hereinafter referred to as "deep blue" ), which is closely tied to the annual theme of “fighting to the 15th five-year insurance to make the forward bottoms” and which combines online promotional resources with thematic columns, live live interactions and quick-flash campaigns, translates professional insurance knowledge into practical information that the public understands and uses, reaching more than half a million users。
Create thematic columns to raise financial consumer awareness. During the event, deep blue focused on the cognitive “touch points” and “block points” of demand among financial consumers in the area of social security, with a special section in deep blue, dedicated to the [insurance section], which publishes several consecutive, comprehensible textual readings that refine the knowledge of professional insurance. On 8 july, more than 500 insurance workers in deep blue bay concentrated their thematic posters in their friends ' circles, creating a matrixed dissemination effect, with about 500,000 radiation users expected。
(c) to expand its advocacy positions and promote accurate financial literacy. To further break down barriers to knowledge dissemination, deep bluefield innovation uses live-casting to educate financial consumers. In the live broadcast, the anchor moves in with a living scene to translate the obscure insurance provisions into a popular expression of “businessbook” that allows the audience to understand, remember and use them. There was a high level of interaction throughout the live broadcast and there was a positive response from the comment area。
It is a fast-tracking exercise to demonstrate the responsibility of hksar insurers. On 6 july, shenzhen city insurance society responded positively to the call for staff to participate in the shenzhen core business community event. The show is a live show, which attracts citizens to play cards, take photos and share pictures in a warm and warm atmosphere. The integration of employees in the city's public spaces as young as they are, and the integration of financial consumer education into the daily lives of the citizens, making the dissemination of information about insurance more reliable and warm。
The event was a central exercise in implementing the concept of “finance for people”. As a next step, deep blue will continue to be an innovative advocacy vehicle that will make financial literacy a reality and allow insurance coverage to truly reach thousands of households。
