On august 8th, national fitness day, the main event in the ziru super-symphony stadium was a hot opening at the gommy hauma stadium. With a strong national fitness atmosphere and the advantage of the contestants, hengfeng bank's integrated service unit has joined forces to launch a special public-interest campaign on the retail lines of qingxi island's branch, combining the popular fitness boom with financial literacy, and providing structured and accurate education to viewing fans, local residents and nearby operators, so that financial literacy can be accompanied by physical fitness to enter public life。

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As a key event leading up to the closing of this season's season season, the event was attended by a large number of people and a wide range of groups, providing a good scene for thematic advocacy. At the event, financial literacy was provided to three groups of people: citizens and families at large, with a focus on the prevention of fraud in the telecommunications network, deposit insurance, rational investment finance, identification and prevention techniques in connection with high-frequency fraud cases in daily life, and the safeguarding of ordinary family financial assets; young fans and wage earners, with a focus on the management of personal correspondence, the safe use of bank cards and the choice of formal credit channels, leading to healthy lending and consumption for young people; and small-scale farmers and small-scale operators in the stadium, with a focus on affordable micro-credits, settlement facilitation and business-based collection services, with a view to responding effectively to the financial demands of local microentrepreneurs in their daily operations。

In order to ensure the effectiveness of advocacy, the branches of the zhuang chamber of commerce and industry have coordinated the creation of field service teams, the preparation of leaflets and manuals for the three groups, and the orderly conduct of in situ lectures and answers. The presence of retail teams from the aoshima branch has effectively improved the efficiency and coverage of field outreach by working in collaboration with and complementing the division of labour among the staff of the qingjong branch, and by working together on site reception, information distribution and registration of intentions. During the event, more than 2,000 copies were distributed on the site, more than 1,000 financial consultations were held with different groups of people, and the public was invited to join the financial services community in order to establish channels for follow-up long-lasting financial services。
In the next step, the hengfung bank's branch will continue to rely on a variety of mass events, cultural events, regularization of local, multi-level and accurate financial education activities, a sustained extension of the inclusive financial services radius, and the practice of using financial services as the starting point for people's development, which will contribute to the development of quality local livelihoods with warm financial services。




