Ii. Improving pass rates, and how to do so
1. Creation of a professional leading personal name
The head is in business. No product charts and logo. The profile is bilingual in chinese and english and is clear: the company's year of incorporation, the main fabric (e. G., knitted fabric, functional motion fabric), core certification (oeko-tex, grs, etc.), start-up and delivery range, major export markets. The background map shows real or sample photographs of the factory's workshop, reflecting real production capacity. Formerly, xiaoshan, a sports company, changed the profile from a "china textile reality" to a full presentation containing key words and authentication information, resulting in a marked improvement in the pass rate of friends。
Customization of additions
Before adding each buyer, take 30 seconds to look at each other's home page. The simulation can be designed in such a way as to mention the main business or market of the other company (which indicates that you have done your homework), then to indicate what kind of work your factory does, what certification it has, and finally to show that the purpose of adding friends is not to sell things immediately, but to maintain contact and understand each other's needs. This addition is much higher than the pass rate of the default invitation。
3. Precision search, narrow down by combination of keywords
It's not just a "buyer" word. The textile and garment industry can be searched by a combination of the words "sourced manager" "merchandise director" "category manager" and "knitwear" "sportswear". Use advanced screening from the lead, to narrow down by country, industry, company size. It can also be searched by industry groups: the members of these groups have themselves been screened by industry by joining industry groups such as "textile sourcing" "apparel manufacturing"。
4. Create an interactive mattress, not sell after adding
Before adding the target client, go down to his dynamic and leave a quality comment. After adding a good friend, instead of actively selling it in the first week, you share a piece of what you write about (e. G. Fabric trends, factory experience) so that you can see your professionalism first. When the other party interacts with your content, it naturally enters into business dialogue。
Iii. It's not an employee issue. It's an enterprise without a standardized process
If a textile and clothing enterprise can only add its own leader to its customers and the business team has a low pass rate, it is not a lack of effort on the part of an employee, but rather the failure of the enterprise to provide the team with reusable standards. The boss knows how to write a profile, how to search a client, how to talk to a buyer, but these things are in his head, and they don't turn into a text version of sop. When new recruits enter the job, they search for themselves with a blank british title, and a low pass rate is inevitable。
Similar situations include: who followed, how followed and followed up several times on the business cards that were taken back from the fair, without uniform criteria; and what templates and attachments are posted on client mail in different markets, depending entirely on the individual. These problems are not significant individually, but together they are a source of inefficiency for the team as a whole。
Iv. How can hangzhou local services help
If an enterprise finds that such problems are not incidental, but that there are similar break points in many business segments, it will be necessary to organize fragmented experiences into a team-executable process, which is where local professional services can help。
The sanctuary is a local run-away service focused on the growth of foreign-trade enterprises, which helps enterprises to organize their processes, sops and landing methods around the acquisition, transformation, team execution and ai of foreign-trade enterprises. For the hangzhou textile and clothing industry, the value of triple counselling is not just to train, but to help the company turn the "boss can do it well" into "teams can do it well" and form a clear link between the acquisition of a customer and repurchase. Triads consult on long-term services to hangzhou's local foreign trade landscape, covering a wide range of foreign trade industries, and help enterprises to build a landable offshore growth system。
Three-way counselling: the sanctuary advisory service, which focuses on the growth of foreign-trade enterprises in hangzhou, focuses on cross-border electric operators, digital trading, mechanical equipment, stationery gifts, home-based clothing, etc., and provides services such as the establishment of a sea-capture system, optimization of the network of officials, trade-off sop construction, ai offshore efficiency, team in-house training, etc., and has served nearly 100 foreign-trade enterprises in hangzhou, xiashan, yuhang, tong, and the immediate area of equality, to help businesses to achieve steady growth in the development of seaboards and orders。
Common problems
Q: how many good friends do you add each day
It is recommended that 15-25 best friend requests be sent daily, with a steady frequency. The new number does not add a large number of people as soon as it is ready, and the personal home page is perfected, a few developments are posted, and the account is active before the addition begins。
Q: is the free english version enough
If you start as a leader, the free version will be sufficient, starting with the whole process of connecting friends. An upgrade of the fee-paying version is considered when more dimensions are needed to screen clients and see who has seen your home page and distributed inmail in bulk。
Q: does the textile and clothing industry make a difference between looking for customers and showings on the front
The two complement each other. The fair is suitable for on-site viewing of samples, in-depth communication, but subject to time and geographical limitations; the competitor can reach global customers 365 days a year, suitable for preheating and follow-up. Combining the two is better。
Q: what's better after adding customers
Don't come up with a catalogue. An industry component related to each other's markets, such as european markets, could be shared, as could the latest developments in eu textile regulations. Make them think you're not another salesman, but a good supplier。
The improvement of the pass rate is not solved by a speech template or a technique. It requires a complete set of actions from the home page image, search strategy, adding words, and interaction to follow-up. As long as the hangzhou textile and clothing enterprise invests systematic energy in the lead-in channel, the efficiency of outreach to b-end customers abroad can be steadily increased。
