There is a line in the press: “the title is the eye of the news”, because the title of the news is not only an essential part of a full story, but also an essential part of the transmission of news messages。
The development of web-based media and the importance of web-based news titles have grown rapidly as web-based technologies have matured. The strength of their texts, graphics, sound, images and mass news messages have had a tremendous impact on traditional media. However, the benefits must be bad, for the networkNews editorIn fact, there are too many pieces of information to show。
Since news messages on the web are presented in a hypertext format, the choice of news by the reader is first achieved through a browsing of a single title, the starting point for the news to work and the necessary route for news messages to be accepted by the reader. Readers are always exposed to the title as the reading index, and then see the text or picture by clicking on the title. This reading process determines the role of the titles in the dissemination of the web, much more than their role in traditional media communications activities. News titles have become the first signal to a web-based audience to understand the content and value of news, the first choice for audiences to decide whether or not to request in-depth news information, and because of the objective alienation between the titles and the text of web-based news (reading any news must be re-clicked from a level 1 page or a level 1 page to reach the subject), good titles attract readers to click on the next level of news content, while bad titles become a direct obstacle to the presentation of news content. Therefore, the novelty and creativity of the title is more important than the news titles of any media in the past, as the success of the entire news text and even the columns and websites。
News titles on the websiteCreateAs a silent language, the organization not only expresses the evaluation, perception and particular editorial thought of the titles on the page by the internet, but also the index of the news selected by the reader. But since most websites do not currently have their own team, some of them technically, such as bandwidth and speedProblemAs it has not yet been resolved, most of the current online news titles are re-prints of newspaper news: “or omit long quotes and sub-headings in newspapers and retain only the subject; or use newspaper quotations or sub-headings as web-based news titles; or consolidate two lines or three lines of newspapers into one line of online news. In general, to date, no web site has developed features in the publication of news titles, which have remained only in a neat and clear form, ignoring the multimedia advantages of web carriers, especially with regard to visual impact. 1 therefore, to attract audiences to the deeper content of the news, it is necessary to strengthen “title awareness” and work on the title。
1 excerpts: how to make web news title, news and writing, 2002 (11)。
Ii. Problems with internet news titles
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